Andrew Swaffield Fraes Email & Phone Number

Billingshurst, Gb

Billingshurst, England, United Kingdom

As the founder of Amphora Retreats, I am passionate about redefining leadership development. Alongside my partner, a fully qualified psychotherapist, we blend our unique perspectives—mine, shaped by 17 years as a CEO, and theirs, grounded in psychotherapy—to create a transformative retreat experience.Located in the serene South Downs, Amphora Retreats offers a distinctive mix of equine-assisted learning and mindfulness practices. These sessions are designed to deepen self-awareness and resilience, providing business leaders with profound insights into their personal leadership styles.Discover the power of transformational leadership development, crafted by the synergistic partnership of business acumen and therapeutic expertise, at Amphora Retreats.

London, England, United Kingdom

ABTA is the UK's trade association for travel agents, tour operators and the wider travel industry. It provides guidance and support for the industry and provided travellers with advice and protection. Working hard with partners and government to raise standards and build a more sustainable travel industry. The board of directors is responsible for setting direction, providing an extra level of governance and giving support and advice to the Chief Executive and senior executive team

Billingshurst, England, United Kingdom

London, England, United Kingdom

Virgin Enterprises licenses the Virgin brand to over 40 companies around the world. As President, I advise the founder, the Virgin Group CEO, and executive management on strategy and commercial issues, public relations and brand management, new opportunities and growth.

London, England, United Kingdom

In addition to CEO of Virgin Red, in October 2020 I took on responsibility for the Virgin brand, public relations, 41 licensing partnerships and all commercial activities. Virgin Management is the family office for the Branson family and the central brain of the Virgin organisation. I oversaw the merger of Virgin Red into Virgin Management so that we could ensure strategic alignment.

London, England, United Kingdom

Having built Virgin Red as CEO for 5 years, I now serve on the board as non executive director. Virgin Red has grown to operate in the UK and US and employs over 150 skilled technology, marketing, data and partnership experts. It now has around 1.5m customers and is growing fast as it builds out the loyalty eco system across the Virgin portfolio of companies in the UK and US and then across the world

London, England, United Kingdom

Created a points based loyalty programme for the Virgin Group of 41 companies, built the company from start up. 1.5m customers, turnover in excess of £100m and growing. Conceived and created Virgin Trains Ticketing - a UK network rail ticketing platform.

Easebourne, England, United Kingdom

Cowdray Park Polo Club is recognised worldwide as the home of British polo. Set in the beautiful surroundings of the South Downs National Park, it dates back to 1910. It is renowned for the illustrious high goal tournament each summer for the British Open for the Gold Cup. As Chair for a 3 year term I led the committee and guided the senior management of the club to achieve their goals.

London Luton Airport, England, United Kingdom

I was asked by the long time owners of Monarch Airlines to take over as CEO in financial difficulties in order to restructure the company and seek new owners. This was achieved with a top to bottom restructure of the cost base, fleet, strategy and the company was returned to profitability in 2015 with new owners in place. Unfortunately the combination of the Brexit disruption, extensive terrorist activity and the collapse in the £/$ rate led to the insolvency of the business in October 2017.

Crawley, England, United Kingdom

I took over the running of the company when it was still known as Airmiles and proposed the creation of a merger of the currency with BA Miles - which was the loyalty currency of the Executive Club. This proposal was accepted and then grew as BA and Iberia merged to create International Airlines Group. I ran the company for 7 years, building it into one of the most profitable and valuable components of IAG

London Heathrow Airport, England, United Kingdom

Leading BA's leisure sales revenue of c£2BN per annum - responsibility for trade and direct sales channels and all strategic partnerships. Pricing, Marketing and Selling coordination across the UK&I market. Implementation of significant change following 9/11 terrorist attacks, leading to the ultimate removal of travel agency commissions and the massive growth of BA.com.

London, England, United Kingdom

BA Travel Shops was the retail and business travel agency subsidiary of the airline with 31 shops and a large travel management unit. I started as Shop Manager in Belfast from 1994 - 97 and the ran the business travel arm in London for a short while before being promoted to Joint MD running the company

Ceo Programme, Business Administration, Management And Operations

Ceo Programme, Business/Managerial Economics

Gce O Level Passes In 8 Subjects

Activities and Societies: Royal Naval Combined Cadet Force