Andrew Patrick Email and Phone Number

Generated targeted marketing campaigns across digital, social media, SMS, print, and app push channels, driving brand visibility and revenue. Executed market analysis to create guest-centric experiences by analyzing trends and the competitive landscape. Standardized branding across all properties, refreshing marketing materials, and visual elements.• Partnered with top lifestyle brands to plan exclusive events, attract new guests, boost revenue, and achieve sold-out events and positive media coverage.• Improved website traffic by strategically curating upcoming event content, and optimizing SEO on the "Happenings" page, with a focus on increasing guest attendance.• Boosted Instagram followers across all hotel properties by 4% year-over-year, by implementing exclusive collaborations and strategic partnerships.• Launched "Pup Palooza," a monthly pet vendor event that boosted weekend restaurant revenue and fostered local community engagement through special promotions and activities.• Contributed to winning the 2024 Travel + Leisure "World's Best Awards" for top picks in Texas by assembling impactful visuals and social media campaigns.

Applied targeted marketing strategies for seven branches, boosting sales and brand awareness. Led digital initiatives (social media, email, online ads), increasing engagement and dealer network growth. Conducted market research, ensuring competitive and compliant processes.• Spearheaded the "Product of the Month" program, boosting featured product sales by 20% through strategic vendor affiliations and incentivizing employees, leading to increased product visibility and customer interest.• Forged strategic partnerships with local businesses to negotiate promotional opportunities through targeted advertising, conducting ROI analysis to optimize future marketing strategies.• Analyzed the Allied New Dealer Program, identifying trends and improving dealer retention through targeted KPIs and advanced reporting tools.• Facilitated SEO and SEM strategies, improving the ROI of digital advertising efforts through a focus on driving an increase in the number of Google reviews by 25%.• Coordinated in-store events and trade shows, fostering brand visibility with dealers and industry stakeholders.

Directed function space room releases, rates, and availability, resulting in improved revenue management and optimized space utilization.• Leverage data in Oracle, ensuring integrity, and producing timely reports to inform progress and decision-making.• Increased function space utilization by 8% through regular space audits, resulting in enhanced future prospecting and improved pricing strategies.• Reviewed and analyzed forecast data to determine resource needs based on the day of the week, ensuring adequate staffing levels and enhancing operational efficiency.• Managed an intricate 900+ guestroom hotel renovation alongside the GM, strategically sequencing closures to leverage revenue throughout the 2+ year project.

Implemented inventory and pricing strategies across booking channels to maximize revenue. Managed overbooking dates to optimize occupancy while maintaining competitive rates. Leveraged revenue management software to fine-tune room allocations, releasing unused rooms into inventory to increase transient bookings and drive revenue.• Developed accurate forecasts by analyzing revenue reports, performance metrics, market demand, and inventory, maintaining an average accuracy of 4%, resulting in enhanced profitability.• Assessed market conditions and algorithms to optimize revenue management system effectiveness, boosting profits and improving inventory yield.• Analyzed competitor's pricing trends, adjusted hotel rates, and maintained competitive positioning in the market.• Facilitated a weekly strategy meeting to review STR and pace reports, discuss marketing strategies, and present plans with senior leadership and the ownership group, leading to more informed decision-making.• Carried out a strategic brand promotion to boost need periods, resulting in over $900K in incremental transient revenue and elevating monthly profitability versus forecast.

Streamlined monthly Sales and Catering reporting through data analysis and Excel reconciliation, providing accurate, timely reports for decision-making. Consolidated and interpreted production data for clear Marriott communication, enhancing data clarity and supporting strategic initiatives.• Automated productivity reporting for sales, catering, and convention services teams, improving database efficiency and reducing reporting time.• Utilized advanced analytics to extract, analyze, and visualize Sales and Catering data, significantly reducing report generation time while improving accuracy.• Collaborated with Accounting to process quarterly Sales and Catering incentive and commission payouts, ensuring accurate distribution based on production metrics and improving payout efficiency.• Directed the analysis of historical data to support the Director of Sales and Marketing (DOSM) in setting annual goals, contributing to a more strategic and data-driven goal-setting process.