Andrew Talarzyk Email & Phone Number

Menifee, California, Us

• Developed and managed digital marketing campaigns across multiple channels, including email, social media, PPC, and display advertising.• Conducted market research and competitive analysis to inform marketing strategies and identify growth opportunities.• Created and managed content calendars to ensure timely and consistent messaging aligned with brand voice and marketing goals.• Optimized websites for search engines through keyword research, on-page SEO, and backlink strategies, leading to improved search rankings.• Built and maintained relationships with key influencers and partners to expand reach and enhance brand credibility.• Utilized data analytics tools (Google Analytics, SEMrush, etc.) to track campaign performance and generate actionable insights for optimization.• Developed and managed pay-per-click (PPC) campaigns on platforms like Google Ads and Facebook Ads, resulting in a reduction of cost-per-click (CPC) and an increase in return on ad spend (ROAS).• Designed and implemented conversion rate optimization (CRO) strategies.• Crafted compelling sales collateral, email marketing campaigns, and landing pages.• Coordinated with cross-functional teams (designers, developers, sales) to ensure seamless execution of integrated marketing campaigns.• Conducted A/B testing and multivariate testing to improve campaign performance and optimize user experience.• Provided strategic guidance on branding, messaging, and market positioning to align with business objectives and target audience.• Trained and mentored internal teams on marketing best practices, tools, and techniques to build in-house capabilities.• Advised clients on the development and execution of product launches, driving awareness and adoption through multi-channel marketing.• Implemented lead nurturing campaigns to move prospects through the sales funnel and increase customer retention.

Berkeley Heights, New Jersey, Us

• Developed wireframes and designed website features to enhance agent engagement and drive sales.• Collaborated with life insurance carriers to produce documents and marketing materials for agents and consumers.• Recorded and edited videos showcasing website and product features.• Authored press releases and articles for publication in industry magazines.• Conducted data and analytics research to inform marketing strategies and boost website traffic and registrations.

Franklin, In, Us

• Tasked with driving brand growth and market expansion through strategic brand development and B2B marketing initiatives.• Led the successful redesign of the Highland Metals brand, contributing to a 32% increase in sales.• Initiated and executed the launch of the Tune Clear Aligners brand, and the development of all brand and marketing materials.• Managed digital and website content creation, ensuring alignment with brand strategies and objectives.• Updated our Digital Asset Management system allowing sales team and customers to easily access up-to-date marketing materials and information on all products.• Created and designed a variety of print materials, maintaining brand consistency and driving offline brand awareness.• Prepared launch readiness kits for new products to help coordinate smooth launches.• Produced weekly, monthly and ad hoc reports detailing digital marketing data for analysis.

Reinach, Basel-Country, Ch

• Developed and implemented a comprehensive national Internal Communication strategy.• Utilized various communication channels and media, including newsletters, email, video, and photography.• Created engaging and informative content to facilitate effective internal communication.• Designed and implemented sales enablement tools to support the sales team in achieving their goals.• Coordinated printing requirements for the company, managing relationships with third-party suppliers.• Established protocols for consistent and effective internal messaging across different departments.• Monitored and analyzed the impact of internal communications strategies, making adjustments for continuous improvement.

• Directed brand management and marketing efforts for both CPG and fast casual franchise brands.• Focused on local marketing initiatives, social media strategies, and SEO optimization to add 15 franchise locations.• Created and implemented point-of-purchase materials and promotional campaigns.• Led cross-functional teams and collaborated with internal and external partners to develop and execute integrated marketing campaigns across various channels.• Analyzed digital analytics, sales data, and consumer feedback to evaluate campaign effectiveness, measure ROI, and identify opportunities for continuous improvement and innovation in brand marketing strategies.• Outlined A/B testing goals for digital outreach program development phases.• Oversaw sprint planning for rapid deployment initiatives.• Developed strategic roadmaps to set long-term planning of digital marketing budgets and tactics.• Worked with outside agencies to develop a rewards app and added 100,000 rewards members to our database.• Developed copy for marketing materials, signage, and communications.• Propelled lead generation activities, sponsorship sales, brand presence, content and collateral development and distribution strategies.• Mentored marketing team, encouraging development of new skills and helping uncover personnel talents.

Indianapolis, In, Us

Utilizing my experience and skills to teach Digital Layout to Graphic Design students at Ivy Tech. This included leading lectures and workshops, creating a curriculum, and testing students on taught materials among others.

Antioch, Tennessee, Us

• Steered brand initiatives and B2B marketing strategies, prioritizing customer journey mapping and brand identity.• Acting as the project manager, I orchestrated integrated marketing campaigns and collateral across print and digital platforms.• Led successful rebranding of our private label, creating new packaging, collateral, and digital assets, resulting in significant sales growth and contributing to our business reaching $1 billion in annual sales.• Coordinated nationwide corporate culture efforts and facilitated seamless integration of team members post-acquisition.• Executed impactful advertising campaigns for print media.• Directed development and launch of new website, overseeing graphics, layout, and copy creation.• Took over visual design aspects for our brick-and-mortar locations creating a consistent brand image and helping to add 20 new stores during my tenure while updating all others.• Created, launched, and maintained TekTracker, our program for techs to track their fieldwork and results digitally.• Guided team members through successful promotions of brands, messages, and stories across multiple mediums.• Devised mood boards and style frames to create aligned vision with our internal teams and agency partners.• Gave final approval for art or copy materials and final proofs.

New York, Ny, Us

Worked in a fast-paced environment where I created advertisements for print in newspapers across the country. Through my time in this position I became known for my attention to detail and low error rate. Because of these distinctions I was tasked with working on high-end ads and reviewing ads for accuracy before print.

Atlanta, Georgia, Us

The experience I have working in the service industry gave me valuable knowledge and insight into how to make the customer happy, anticipate needs, and build advocates for a brand. The job of a bartender is 10% mixing drinks and 90% creating an experience and getting to know your guests. These lessons have served me well in my career and this experience should not be discounted.My responsibilities included providing excellent customer service while working in a fast-pacedenvironment, displaying leadership qualities through the training of new employees, and managing inventory and ordering.

Bachelor Of Science (B.S.), Media Arts And Science

Journalism