Andrew Tipp Email & Phone Number

Suffolk, England, United Kingdom

My current role is essentially an upgrade of my previous post with added responsibilities:- Digital content lead within the organisation responsible for digital content strategies, policies and guidelines, including web accessibility (WCAG) guidance and compliance. - Product owner of our hybrid headless CMS Contensis, managing the platform roadmap, supplier relationship, website projects, internal stakeholders and system updates.- Team manager of our Digital Content Team (DCT), providing guidance and support to four content designers and a developer, as well as occasional graduates, interns and work experience students. - Biggest achievement so far has been the redesign and relaunch of suffolk.gov.uk on Contensis (2022), making our main website used by 100,000 people monthly faster, simpler, easier to use and more accessible, reliable and secure.

Ipswich, United Kingdom

I joined Suffolk County Council in 2014, and achieved the following as manager of our Digital Content Team (DCT):- Improved the usability of suffolk.gov.uk from a 1-star rated website in 2014 to a maximum 4-star rating in 2016 (Better Connected, SOCITM). - Twice shortlisted for 'Digital Council of the Year' at the LGC Awards (2016 & 2017), with my contribution including designing and delivering our presentation to the judging panel.- Delivered multiple digital projects, including a Fire and Rescue campaign website (2017) which converted thousands of users, and a Care Cost Calculator tool (2017) used by hundreds of people monthly.- Led on organisational compliance to meet the web accessibility regulations (2018), providing theory-based guidance as well as practical auditing support, accessibility checklists and statement templates.

Norwich, United Kingdom

I worked to plan and deliver content marketing strategies for clients at a leading digital agency. My clients included AVG, Adrian Flux and Original Volunteers. My specialist areas of work included: - Digital strategy: Creating and implementing data-driven, results-focused content marketing strategies that find, engage and convert new customers our clients.- Content creation: Producing effective content for on-site and off-site projects, from articles, blogs, ebooks and infographics to games, widgets, tools and quizzes. - Campaign planning: Contributing to new business proposals and pitches; carrying out on-site content audits; producing tactical 90-day activity plans. - Activity management: Coordinating client teams and work; producing monthly reports and campaign reviews; presenting formal progress updates to clients.

Norwich, United Kingdom

I was responsible for producing relevant and engaging digital content relating to our clients. I successfully placed articles and features with online publications such as The Huffington Post and Lifehack. My main areas of activity included:- Off-site content: Writing guest articles, features, interviews and blogs to engage brand audiences, build valuable links and acquire meaningful referral traffic. - On-site content: Researching, copywriting, editing and proofreading written content to engage site visitors, increase conversions and optimise websites for search. - Process management: Creating editorial processes, workflows and templates to increase creativity, productivity and efficiency; commissioning and managing freelancers.

London, United Kingdom

For gapyear.com I was responsible for producing on-brand, informative and entertaining content, as well as engaging with our online community. My main areas of activity included: - Content production: Writing and editing travel news, articles, features, guides and blogs published on gapyear.com and in the brand’s 100,000-circulation print magazine.- Content management: Managing a network of writers and bloggers through the Gapyear Writers Academy to produce online and print content. - Email marketing: Creating and distributing the monthly gapyear.com branded email newsletter to 75,000 subscribers.- Social media: Creating, growing and managing gapyear.com’s brand presence on social channels such as Facebook, Twitter and YouTube.- Public speaking: Presenting talks on volunteering and backpacking to audiences at university roadshows and industry events such as the TNT Travel Show.

Ipswich, United Kingdom

IP1 was a local youth media organisation aimed at 16-25 year olds. It was funded by the volunteer sector. My primary activities and responsibilities included: - Board direction: Strategically planning content; collaboratively managing IP1’s website and 5,000-circulation magazine. - Production management: Organising and working with a production team of 16 to 25 year-old writers, designers, photographers and illustrators to produce web and print content. - Editorial writing/editing: Working as IP1 magazine’s deputy editor to brief, write, edit and proof content; writing and publishing online content training briefs and guides.- Content workshops: Delivering editorial workshops to teenagers; researching, writing, publishing and distributing training materials.

Suffolk, United Kingdom

Editorial management: Sourcing, writing, editing and proofing print content for a monthly lifestyle magazine targeting affluent consumers in London and East Anglia.

Ipswich, United Kingdom

Writing articles, features and reviews for a Suffolk arts and culture magazine primarily focused on music, film, fashion and lifestyle.

Researching, writing and publishing web content and photography during a six-month backpacking journey across South America and southern Africa.

Sheffield, United Kingdom

Managing an editorial team, writing, editing and proofing content for Sheffield Hallam University’s Union of Students’ monthly newspaper.

Sheffield, United Kingdom

Writing articles, features, interviews and reviews and for Sheffield Hallam University student culture and lifestyle magazine.

Bachelor Of Science - Bs, Digital User Experience (Ux)

Bachelor Of Science - Bs, Psychology, 2:1