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Has a network of local partners to find the right licensee for US apparel, accessory and home stores in a variety of international markets: China, India and Brazil.Andrew was a speaker at the NRF show in January show in NYC on new market entry strategies on China and he was a keynote speaker in Shenzhen, China in July 2014 at the largest annual fashion conference for womens brands on designer collaboration strategies and the strengths and weaknesses of US and China buying models.I am a Managing Director in Alfilo Retail USA, a firm that is based in Shanghai, China that combines traditional retail licensing with an innovative financial twist: equity backed licensing. This strategy allows US retailers and brands to enter China that avoids many of the past pitfalls.I am a partner with Licenseworks, one of the leading licensing firms in India, to find retail partners for US brands and retailers in this country.I am also a parnter of Jacques Gelman, who has very strong relationships with possible licensees and venture capitalists in Braziil, to find retail partners for US brands and retailers in this country.I also represent an innovative global fast fashion brand to build their business in the US. Has successfully managed all functional areas of retail firms: organizational, financial and marketing responsibilities. Accomplished senior retail executive experienced in many aspects of retail management, strategic consulting and international business in both luxury and midtier brand segments.• Proven ability to develop and implement innovative and profitable marketing strategies• • Have successfully worked with Gap, Judith Leiber, Le Sportsac, New York & Co, The Brooklyn Diner and others to bring to international marketsSpecialties: Retail consulting and managementInternational licensingLuxury retailingStrategic marketingBusiness Plan Development
Andrew Traub Consulting
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PresidentAndrew Traub Consulting Jun 2006 - PresentWorked with Buckingham Consulting to find international retail partners to license brands from the US and roll out stores in the Middle East and India. We have executed agreements for Gap Inc, Judith Leiber, New York & Co, The Brooklyn Diner and others.
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PresidentBuckingam Consulting Usa 2007 - 2009
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PresidentBest & Co 2001 - 2004luxury childrens retailer
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PresidentBlock Sportswear 1991 - 2000mens apparel company
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Vice PresidentMacys 1978 - 1991
Andrew Traub Skills
Andrew Traub Education Details
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Marketing
Frequently Asked Questions about Andrew Traub
What company does Andrew Traub work for?
Andrew Traub works for Andrew Traub Consulting
What is Andrew Traub's role at the current company?
Andrew Traub's current role is President of Andrew Traub Consulting LLC.
What is Andrew Traub's email address?
Andrew Traub's email address is at****@****ing.net
What is Andrew Traub's direct phone number?
Andrew Traub's direct phone number is +120343*****
What schools did Andrew Traub attend?
Andrew Traub attended Harvard Business School, Harvard University.
What are some of Andrew Traub's interests?
Andrew Traub has interest in Social Services.
What skills is Andrew Traub known for?
Andrew Traub has skills like Merchandising, Strategic Planning, Marketing Strategy, Product Development, Business Strategy, Marketing, New Business Development, Brand Management, Business Planning, Apparel, Income Statement, Fashion.
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