* Temporary contract *Full rebranding of company / website / services.
Changing structure to run customer acquisition for iGaming clients.
(Curacao Licensed Brands, Tier1-3 countries)
Created initial Media Buying department.
Planning of expansion to Google Ads / Facebook Ads (cloaking).Setting up of Hubspot CRM for client / deal management.
Implementation of basic weekly / monthly reports.Key partnership negotiations.

As Head of Acquisition - fully in charge of User Acquisition Department for several Casino / SportsBet brands which consists of:Affiliate Managers Team (Revshare/CPA)Social Media TeamSEO TeamMedia Buying (Pop/Push)Media Buying (Google Ads/Facebook Ads - Cloaking)Brands: YouWin | HepsiBahis, MrOyun, uWin (Curacao License) Success in building small isolated remote teams.Created Media Buying department.Fully rebranded main Affiliate Program (Netrefer)Expanded Affiliate portfolio.Introduced external Paid Media deals.Brand exposure on iGaming Tradeshows and Events.Negotiations with key partners (Agencies, Affiliates, Affiliate Platform)

Fully in charge of Traffic Platform, New Platform Features Development, day to day Operations and Growth.Planning, building and working on key features of traffic distribution platform.Restructured Media Buying department and it's workflow, employed and educated new people, introduced new tools for media buyers.Optimization of traffic flow between Ad Networks, DSPs, Premium & Direct Publishers, Affiliate Networks, Exchanges, Agencies, Programmatic RTBs, etc.Strategic partnerships with media vendors, publishers and affiliates around the world.Participation in Affiliate Marketing and iGaming Tradeshows.Collaboration with Media Buying department and key Gambling clients.Campaigns for key Betting / Casino clients (CA, US, AU, NZ, DE, FI, FR, IT).Hunting for new potential deals.

Implementation of key performance metrics.Development of antifraud triggers and traffic quality analysis.Negotiation with traffic platforms for better terms and deals.Integration of new Ad Networks, DSPs, Programmatic RTBs and Partners.Optimization and scaling of traffic on campaign level and traffic source level.VIP campaigns for key Casino and Dating partners, aligning to set KPI's.Searching and testing new traffic sources.

Fully in charge of Media Buying department and budgets in Leading Performance Marketing Network.Sourcing of new Traffic Sources, initial test campaigns.
New deals negotiation (Adult and Mainstream Popunder / Banners / Redirects) 
Initial discussion of possible cooperation with CPA partners
Initial discussion of traffic resale dealsCross-tests of other performance networks
Campaign management and optimization: Desktop / Mobile / Native Ads / Banners
Analytics, Searching for profitable / unprofitable segments and sources
Global corrections of traffic routing to offers
Banners / Landers optimization
Fraud Prevention, negotiation of fraud traffic refunds
Participation in key industry trade shows.
Facebook campaigns for Casino partners (Tier1-Tier3 countries).

CPC / CPM Marketing Campaigns (Insurance, Casino, Travel)
Account management on Google Adwords / Facebook Ads
Banner optimisations for Insurance / Travel products
SEO Consulting

Buying traffic via various AdNetworks / Platforms (PropellerAds, TrafficJunky, TrafficStars, ExoClick, TrafficFactory, JuicyAds, TrafficForce, TrafficHolder, HilltopAds, Adsterra, PopCash, PopAds, Clickaine, RoyalAds, TrafficHunt, ZeroPark).

Online Advertisement Campaigns (Google AdWords / Facebook Ads / Agencies).Web Project Management of key insurance webpages in Baltic region.Marketing Materials Coordination / Translation Management.SEO (competing for leading Insurance keywords and positions in google).Web Analytics, Social Media

Created Affiliate Program based on NATS Affiliate/Membership Tracking Platform.Affiliate Management for niche sites in Adult industry.Review of Affiliate Payments.Traffic Management / Distribution of visits through Network of sites.Media Buying according to monthly budgetsMarketing Coordination and Analytics.SEO optimization of niche site pages.

IT Audit / Infrastructure supportWeb Project Management / DevelopmentCMS Administration

IT Project Management / ConsultationsWEB Project ManagementSEO Consulting

IT Project ManagementWeb Page Administration / Marketing MaterialsComputer Network Administration

Client Database AdministrationSales and Consultations