 Spearheads and manages the company's first-ever digital marketing plans, which covers media buying and content creation with $500K budget Leads design and procurement team to develop and execute marketing campaign for various channel customers, which built brand awareness and increased revenues by 40%  Utilizes social media LINE@ to deliver latest news, such as new product launches and celebrity endorsement, successfully increased to 500 members with high engagement and retention… Show more  Spearheads and manages the company's first-ever digital marketing plans, which covers media buying and content creation with $500K budget Leads design and procurement team to develop and execute marketing campaign for various channel customers, which built brand awareness and increased revenues by 40%  Utilizes social media LINE@ to deliver latest news, such as new product launches and celebrity endorsement, successfully increased to 500 members with high engagement and retention rates Creates and maintains close relationships with celebrities and media, which generated 1 million views for new products with zero budget Analyzes Forecasts demands, develops procurement plans, and negotiates contracts with 5 major suppliers, resulting in a 10% increase in profits Show less

 Advised on the development of a $2 million app for automobile consumers and developed marketing plans for promoting the app, which increased the users to 500K and maintained the frequency of use Pioneered multiple application design projects with $15 million budget for 1,800 sales representatives to provide a knowledge sharing platform and improve sales operation efficiency Managed all digital media for TOYOTA, including media buy planning and material producing with an annual… Show more  Advised on the development of a $2 million app for automobile consumers and developed marketing plans for promoting the app, which increased the users to 500K and maintained the frequency of use Pioneered multiple application design projects with $15 million budget for 1,800 sales representatives to provide a knowledge sharing platform and improve sales operation efficiency Managed all digital media for TOYOTA, including media buy planning and material producing with an annual budget of $50 million Executed branding events such as road show, media conference, and regional marketing campaign, which in total had >100K participates annually, increased customer satisfaction from 70% to 95% Organized 60 digital events, including interactive events (500K participants), short film production (350K views), and Facebook fan page management (0 to 500K fans) Developed and maintained TOYOTA official website, resulting in over 1 billion views, an 40% increase, and a successfully recruitment of 100 thousands new members, an 50% increase Maintain 300 thousands website members and events participators via E-mail marketing program, resulting in 35% of mail open rate and 12% conversion rate Show less

 Supervised RMB 1 million beverage product line in 7 provinces in China, resulted in an 20% increase in sales volume within half year in a highly competitive market

 Established annual marketing plan of million budget to raise brand awareness of ck Calvin Klein and Armani Exchange  Maintained relationship with Media to have more brand exposures by interfacing with the press during conferences and special events