A passionate creative with almost 20 years of experience, leading a practised studio team, working on both global and boutique Irish brands. Onboard from as early as the first analytical and strategic phase right up to the actual implementation.A storyteller at heart, creating visual languages and design systems that enable digital experiences and narratives. A collaborator who gets his hands dirty with small teams on big challenges."I've always embraced the new trends in branding, but believe content-based form continues to be first and foremost in any brand discussion. I understand the importance of conceiving and developing a brand as a system and also know how to deal with the topic contextually. I’m convinced of the potential in long-term and consistent development and guidance of branding mandates."A nature lover who has surfed and cycled on six continents.