Over the past 6 years we’ve unlocked over 100 businesses, of which 95% experienced a dramatic turnaround in their overall marketing activity and ROI within the first year alone. Brandright was founded to launch and refine businesses through a collection of tried and tested marketing products, purpose-built for established SME’s, funded start-ups, and mid-sized corporates.Comprising a passionate team of marketers and creatives, each with deep specialised knowledge and expertise, Brandright enables more businesses to achieve accelerated growth through effective marketing practices. Our replete product suite gives you everything you need but with greater value for money and quicker turnaround times when compared to competitors. Having worked at several big advertising agencies, servicing many global blue-chip brands, our team has all the gained experience to push your brand forward. Just imagine the possibilities if Brandright could get your brand right too.

We’re the strategic marketing consultancy that’s all about impact. We achieve this by creating, enhancing or re-inventing brands. Working with everyone from big brands, advertising agencies to startups, our aim is to create positive change that delivers real results for brands we’re invested in. The directors of Watson Ferguson, Andrew and Dylan, have over 20 years of experience working for global ad agencies like Ogilvy and BBDO working on accounts like Volkswagen, Johnson & Johnson, AB InBev, Distell, Cadbury, Mars, Adidas and Red Bull.Wanting to do things a little differently, Andrew and Dylan launched the business in early 2016. Utilising a low overhead model and a curated network of freelance talent, Watson Ferguson are able to offer clients high quality work with value that’s hard to beat.For most clients, Watson Ferguson acts as their very own CMO, marketing director, ad agency and production house, all rolled into one. This ensures expediency, consistency, value and overall marketing integrity. With over 26 years of combined experience working on some of the world’s biggest brands, Watson Ferguson can definitely help your business and brand.After all, if you win, we win.

Andrew rejoined Ogilvy & Mather Cape Town as a Business Director to manage the newly aquired South African Breweries Castle Lite account. Under his leadership the brand experienced double digit growth year-on-year and the agency billings doubled. During his term, his team produced 20+ advertising campaigns (including 16 TV Ads) and were awarded a Gold Apex Award for marketing effectiveness.

Andrew spent 3 years working at 140BBDO, with half of that time managing the Account Management Department and serving as part of the Management Team. He was also responsible for a large portfolio of client brands including: Johnson & Johnson, Mars (Pedigree, Whiskas, Royco and Snickers), Metropolitan, Cadiz and Simply Asia.

Andrew joined Ogilvy & Mather Cape Town where he successfully managed the Cadbury account followed by the Volkswagen account two years later. With "V-dub" he was responsible for key strategic projects and car launches (including: Golf 6, Polo 4, Amarok) and finished up two years later with a Jetta-boot full of Creative and Marketing awards.