Lead a team of marketers and experience strategists to create consumer financial empowerment and health.

Lead a team of marketers and operations technologists to build high-value customer experiences. Build out an insights and voice of customer framework to enhance the consumer journey across web, email, SMS and other digital interactions. Stand up lead referral and downstream partnership relationships. Drive direct revenue growth through top of funnel strategies while reducing churn through retention programs for Assurance IQ (acquired by Prudential for $2.3B).

- Built global CRM and experience strategy, leading a team of lifecycle marketing experts to achieve revenue targets across the U.S. and key international markets for a $1B+ organization - Responsible for defining and implementing a scalable marketing technology and customer data platform to provide mass personalization across digital and traditional channels.- Led audience segmentation and targeting to enhance the customer experience and drive optimal revenue- Led promotional marketing email and communications campaign strategy- Responsible for customer experience and engagement messaging strategy, retention marketing, loyalty marketing and omni-channel interactions (including push notifications, SMS, etc.)- Oversaw and developed key marketing reporting mechanisms and analysis for channel insights

Responsible for building a team of lifecycle marketing and CRM experts to drive corporate strategy for four areas of Vivint marketing and operations: Customer Experience and Lifecycle Operations, Content Marketing and Social Media, Online Experience, and Corporate Giving.Customer Experience and Lifecycle Operations:- Defined the customer lifecycle and journey map; built programs to reduce attrition, increase customer engagement and introduce revenue-generating programs into the overall customer experience.- Examined operational gaps in direct-to-customer interactions and enhanced customer experience across multiple channels (Web, call center, social media, direct mail, field services, etc.).- Defined loyalty marketing and up-sell marketing strategies; drove additional $20M+ in revenue.- Created Voice of Customer program; overseeing consumer research and insights and Net Promoter Score (NPS) improvement programs.Content Marketing and Social Media:- Created multiple content types to target and engage consumers across primary marketing channels, constructing a digital path toward conversion and loyalty.- Built out the Vivint online Community; drove strategy for social media presence.- Built out the structure for increasing community engagement: awareness, customer support, internal policies, etc.Online Experience:- Built out an online support experience that reduced operational costs by integrating with product touchpoints and call center processes.- Built an online account center that allowed customers to manage online profiles, product preferences and payment activities. Corporate Giving:- Drove strategic vision for philanthropic arm of the company, the Vivint Gives Back Family Foundation.- Mobilized cross-departmental resources to execute service projects across the country.- Drove internal campaigns to drive employee donations.- Built a sustainable program to install Vivint systems for families in need at a discounted rate.

Built a global marketing organization. Gross revenue more than doubled during three years of marketing leadership. - Launched digital marketing strategy achieving increasing YOY lead generation volume by more than 500% YOY- Restructured brand hierarchy for B2B and B2C solutions- Increased company awareness across four key industries, bringing inthinc into the top 5% of industry coverage as compared to competitors- Launched content marketing program across multiple channels (email, web, social media)- Redesigned website, optimizing content and structure for increased visitor engagement and conversion- Launched corporate communications strategy, including public relations strategy, and internal communications.- Launched field marketing strategy, including event and tradeshow strategy, partner marketing and sales enablement.- Drove product marketing, including competitive intelligence, campaign development and solution packaging.- Launched customer marketing strategy, including the creation of a Client Advisory Board and user group initiatives, building relationships with global organizations including Chevron, Barrick Gold, Schlumberger, Cintas and others.

Managed four areas of global marketing responsibility for the Adobe Marketing Suite (Omniture) business unit: - Customer and Partner Communications- Customer Events- Customer Reference Program- Case Study Program

Manage public relations activities including speaking program, press release development, media activities, customer marketing, case study development, and other corporate communications initiatives.

Managed cross-functional teams to create project plans, manage project scopes, communicate effectively to clients and stakeholders, and achieve goals within strict time and budget constraints.