Nexus is a global consulting and marketing research firm specializing in laboratory diagnostics. We provide marketing intelligence, operations research and strategic management support to commercial and life sciences laboratories and to organizations that provide products and services to the diagnostics industry.A core aspect of Nexus' business is assisting IVD and Medical Device companies to better design, market and sell their products. We do this through a detailed approach to market research: by clearly understanding the end-user (laboratory) through detailed workflow and operational site studies, product research, interviewing and other more traditional means.