Andrew Zappala

Andrew Zappala Email and Phone Number

Founder | Head of Brand and Strategy @ Knucklers
San Diego, CA, US
Andrew Zappala's Location
San Diego, California, United States, United States
Andrew Zappala's Contact Details

Andrew Zappala work email

Andrew Zappala personal email

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About Andrew Zappala

I’m passionate about building brands that people love because I believe great brands help us express ourselves, connect with others, and make life more fun and meaningful.The problem is, when you ask employees at most organizations what their brand stands for, you’ll get completely different answers. Misalignment creates confusion - for customers, suppliers, leaders, and creators - leading to wasted time and money.I’ve heard these things before:- “We’re having trouble developing compelling creative & driving performance over and over again.” - “We can acquire new customers, but can’t seem to keep them around.”- “We don’t know who to hire and are constantly getting stuck in the same cycle.”These are brand problems!That’s why I started Knucklers, to help companies build brand operating systems that unify positioning across purpose, product, and people.These systems help brands drive growth by simplifying decision making, standing out, and ultimately forging long-term relationships with their customers.We’ve helped brands like yours:- Grow from $1m to $10m ARR in 18 months- 5x their community size to 100k+- Increase marketing spend from $60k/month to $400k/month while maintaining a consistent ROAS- Hire and train marketing/creative teams - Develop brand playbooks and marketing strategies that make content and ad creation simple, repeatable, and effectiveBrand isn’t just for your marketing, creative or sales team. It’s the guiding force animating your company’s priorities. It’s your strategy and competitive advantage.Stop losing customers to the curse of “sampling and splitting” and start building community around your brand.We’re not an agency. We don’t have misaligned incentives or request high fees for work that doesn’t perform.We’re a collective of seasoned brand, creative & e-comm experts, who care about one thing: bringing your vision to life and helping your company grow (Ok fine, two things).Hire us for 6 months and we’ll build your a turnkey brand operating system, then hand it off to your internal team.Or keep us on retainer and we’ll help you navigate your growth journey.Either way, I’d love to chat and see if we can help.

Andrew Zappala's Current Company Details
Knucklers

Knucklers

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Founder | Head of Brand and Strategy
San Diego, CA, US
Website:
knucklers.com
Employees:
1
Andrew Zappala Work Experience Details
  • Knucklers
    Founder | Head Of Brand And Strategy
    Knucklers
    San Diego, Ca, Us
  • Knucklers
    Founder | Head Of Brand & Strategy
    Knucklers Nov 2016 - Present
    San Diego, California, United States
    At the core of every great brand is a real story. I work with leadership teams to help them align around that story to drive strategic change and simplify decision-making. This brand operating system unlocks long term growth by building loyalty, transforming customers into communities. Let's build something awesome together.
  • American Giant
    Brand Director
    American Giant Oct 2015 - Aug 2016
    San Francisco Bay Area
    American Giant is a high growth direct to consumer apparel business famously known for developing "The Greatest Hoodie Ever Made" as declared by Slate Magazine. I was responsible for managing AG's voice and external branding, content creation, partnerships, community, and overall marketing strategy.
  • Chubbies Shorts
    Marketing Guru
    Chubbies Shorts Apr 2013 - Oct 2015
    San Francisco Bay Area
    Expanding the Chubbies Shorts content network into the most righteous beast in the world.
  • Icrossing
    Media Analyst
    Icrossing Mar 2012 - Mar 2013
    San Francisco Bay Area
    • Oversaw SEM campaign and budget management for large retail and mid-size tech clients.• Responsible for daily optimization and implementation of strategy.• Completely created and launched SEM campaigns and strategy for new mid-size retail brand.
  • Emc
    Supply Chain Commodity Manager
    Emc Sep 2008 - Sep 2011
    • Managed day to day activities of $35 million printed circuit board (PCB) and label supply chain with international and domestic suppliers.• Led new product introduction (NPI) of printed circuit boards and labels, from early design cycle and testing to final production release. • Oversaw audits of supplier factories and managed design of experiments (DOEs)• Led EMC’s green initiative and implementation for PCBs by identifying and qualifying new halogen free material which provided electrical loss performance savings• Revamped label supply chain distribution model
  • Arsenal Capital Partners
    Analyst In Six Sigma Group (Intern)
    Arsenal Capital Partners May 2006 - Aug 2007
    Concord, Ma
    Reported to master black belt. Worked on portfolio process improvement projects and provided analytical support for acquisition due diligence. Developed financial and process models using Minitab, Excel and visual basic tools. Portfolio company projects included cycle time and capacity improvement, medical device company financial analysis, and various facility production efficiency improvement programs.

Andrew Zappala Education Details

Frequently Asked Questions about Andrew Zappala

What company does Andrew Zappala work for?

Andrew Zappala works for Knucklers

What is Andrew Zappala's role at the current company?

Andrew Zappala's current role is Founder | Head of Brand and Strategy.

What is Andrew Zappala's email address?

Andrew Zappala's email address is an****@****ers.com

What schools did Andrew Zappala attend?

Andrew Zappala attended Tufts University.

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