Andrew Abram Email & Phone Number

Commercial Point, Oh, Us

New York, Ny, Us

Indianapolis, Indiana, Us

Manage relationships with stakeholders across the digital organization to establish KPIs and reporting for new features and feature enhancements.Establish measurement strategies and solutions to drive digital insights at the product, leadership, and executive level.Develop monthly dashboards to measure the digital performance and voice of the customer feedback for web and mobile app platforms.Manage the strategy for tagging customization of digital platforms in Adobe Analytics to ensure timely and accurate reporting and insights.

Columbus, Ohio, Us

Managed campaign planning, forecasting, reporting and hindsights for CRM Programs, including Direct Mail, Email, Gifts with Purchase, Bouncebacks, Rewards, and Customer Retention and Reactivation programs.Responsible for the daily sales projection of campaigns, both in Store and Online, within 5% accuracy.Delivered hindsight analysis of all campaigns while partnering with CRM and leadership teams to apply learnings to future offer and customer segmentation.Managed and mentored a team of high-performing analysts responsible for delivering reporting and insights to business stakeholders.

Columbus, Ohio, Us

Managed the design and implementation of analytics and KPIs related to digital platforms and marketing optimization.Developed digital dashboards to measure online marketing and site content effectiveness for leadership and the executive level.Integrated offline sales data into the digital view to provide a better understanding of the impact of Consultant performance KPIs.Managed the strategy and implementation of tagging and customization of Google Analytics.

Columbus, Oh, Us

Managed analysis of e-commerce, digital marketing, and promotion offerings performance.Developed and managed the site optimization A/B testing program to increase conversion and average order value, including analysis leading to the implementation of profitable Free Shipping on express.com.Created weekly digital dashboards with performance of all digital marketing channels, web and mobile sites, and product categories.Managed the strategy and implementation of tagging and customization of Adobe Analytics.

Manage release cycle to build out functionality of online advertising analytics web-based product within scope and timeline. Identify, document, and manage business requirements for new product features. Use competitive research and expertise in online marketing to determine valuable new product improvements. Manage feature requests and package requirements into product releases. Develop test scripts and lead testing efforts for product releases. Create training material and deliver client training and support.

Columbus, Ohio, Us

Identify and write business requirements for site enhancements to promote sales and retention. Manage site enhancement projects to ensure delivery within specified scope and timeline. Develop and monitor web analytic reporting with regard to site traffic, user behavior, customer conversion, and marketing campaign effectiveness. Utilize content management system to create and update site content. Maintain project work queue for the IS development team. Manage key vendor relationships including those with Omniture, Mapquest, Leadfusion, and Google.

Us

Plan, direct, and execute quality assurance measures for web-based products utilized by corporate banking customers. Assist with gathering of business and technical requirements. Set strategic testing direction for new products and enhancements to current products. Manage all aspects of quality assurance including test strategy, execution, and documentation. Contribute to overall project success by completing quality assurance testing accurately and within allotted time. Develop and document standard product procedures for internal resources. Facilitate training on new products for various internal departments. Provide end-tier technical support for escalated issues.