Data Specialist
Current• Directed a holistic cross-team effort to analyze promotions, leveraging statistical models to identify target groups and assess effectiveness.• Optimized retention strategies through multi-brand and multi-product analyses, tailoring product combinations to enhance customer survivability and brand health, leading to decreased churn and and increased cost savings.• Utilized SAS to identify customer behaviour patterns through analysis of customer interactions and profiles. Discovered predictive indicators of customer actions, and implemented proactive measures to reduce churn.• Implemented multivariate analysis to identify key campaign variables and collaborated with cross-departmental teams to design A/B testing for effectiveness measurement.• Developed and delivered Key Financial Indicators (KFIs) to stakeholders to drive long term planning and budgeting needs. • Conducted ad hoc analyses to identify business problems and developed data-driven solutions in collaboration with the Business Intelligence unit to ensure data accuracy and integrity.