Andrew Lau Email & Phone Number

Montreal, Quebec, Canada

• Directed a holistic cross-team effort to analyze promotions, leveraging statistical models to identify target groups and assess effectiveness.
• Optimized retention strategies through multi-brand and multi-product analyses, tailoring product combinations to enhance customer survivability and brand health, leading to decreased churn and and increased cost savings.
• Utilized SAS to identify customer behaviour patterns through analysis of customer interactions and profiles. Discovered predictive indicators of customer actions, and implemented proactive measures to reduce churn.
• Implemented multivariate analysis to identify key campaign variables and collaborated with cross-departmental teams to design A/B testing for effectiveness measurement.
• Developed and delivered Key Financial Indicators (KFIs) to stakeholders to drive long term planning and budgeting needs.
• Conducted ad hoc analyses to identify business problems and developed data-driven solutions in collaboration with the Business Intelligence unit to ensure data accuracy and integrity.

Montreal, Quebec, Canada

• Developed and employed predictive models using ML and NLP algorithms to understand customer interactions. NLP insights revealed workflow streamlining opportunities and cost saving capabilities.
• Built and maintained ETL data pipelines in SAS to evaluate turnaround times. Deep dive analyses elucidated improvement opportunities by examining workflow processes.
• Collaborated with stakeholders to identify data needs and requirements. Built and documented data pipelines for creation of KPIs in an Agile environment to support business planning and strategy.
• Communicated insights to stakeholders through data visualizations and dashboards using Power BI and Excel.
• Performed deep dives analyses to identify patterns and presented data-driven insights and recommendations to support strategic executive decision making across multiple departments on a bi-weekly and monthly basis.
• Supported cross-departmental teams on the integration of new products as well as the revamping of existing products into the business.

Greater Toronto Area, Canada

• Developed and maintained customer relationships by delivering consulting and customer services, including offering insights to improve client workflow efficiencies and procedures.
• Evaluated instrument metrics by analyzing uniformity and standard deviations.
• Developed team management and organizational skills. Performed inventory management of and provided support for Canada-wide clients.
• Wrote technical reports, highlighting the issues encountered and the solutions performed. Practiced good workflow documentation.
• Developed problem-solving and analytical thinking skills. Capable of performing instrument maintenance, repairs, and installations, and provided remote as well as on-site troubleshooting.
• Highly adaptable to different learning environments. Hands-on and flexible with the ability to learn new concepts in fast-paced conditions.

Ontario, Canada

• Computed the stability and efficiency of novel biosensors against commercially available targets fitting binding tests to a Langmuir model and using linear regression.
• Acting lab manager. Oversaw purchases of chemicals and consumables, lab safety and organization, inventory, and task scheduling.
• Dedicated instrument manager for Surface Plasmon Resonance (SPR). Responsible for the running of SPR experiments and maintenance.
• Built upon existing techniques for the development of novel biosensor technology. Developed analytical skills for the assessment of surface chemistries.

• Lab instructor and lead TA. Supervised over 60 students and 3 junior TAs. Delivered pre-lab talks concerning safety and the necessary lab skills, to minimize safety risks and to mentor new lab techniques.
• Tutorial TA. Developed and delivered lessons, supervised tests, and constructed and graded assignments.

Master Of Science - Ms, Chemistry

Bachelor Of Science - Bs, Chemistry