Andrew Alberts Email & Phone Number

Rosanna, Vic, Au

Rosanna, Vic, Au

Melbourne, Victoria, Australia

I support Custom Fleet’s growth strategy by shaping, driving and optimising the business' sales tools and marketing, and strategic content strategy. I work as part of the Australian and New Zealand Marketing Team and am owner of Customer Value Proposition integration into go-to-market projects, opportunities, and sales processes. I collaborate with Sales, Strategic Consulting, Product Managers, and the business’ Commercial Excellence leaders to design, innovate and optimise targeted sales content and tools, driving revenue growth and helping the business secure new opportunities across Australia and New Zealand.

Melbourne, Victoria, Australia

Led a project focused on understanding, optimising, and designing a solution to step-change Share of Wallet (SOW) growth. I undertook extensive engagement with the business's relationship management team, product managers, technical experts, Salesforce (CRM) integration, and undertook a comprehensive review of the in-life management and upselling process, tools, team capabilities, timing, decision-making factors, and available marketing and support collateral. I developed a fully integrated Salesforce knowledge base solution that will serve as an ongoing sales source-of-truth and base for future sales/CRM AI integrations.

Australia

Led a comprehensive strategic review and process optimisation project for Custom Fleet's ANZ Truck, Plant & Equipment business. Working with cross-functional teams, I improved efficiency, customer experience, and risk mitigation through targeted insights and end-to-end process mapping, aligning operations with strategic growth objectives.In this role I engaged with diverse teams including technical heavy commercial vehicle experts, risk managers, legal counsel, senior management, and top-tier customers to gather insights and drive process improvement and make business optimisation recommendations.

Australia

Supported Custom Fleet’s industry-focused, multi-faceted growth strategy through:- Development of a highly innovative dedicated online / digital sales and strategic growth knowledge platform designed to address the rapid disruption and customer engagement challenges driven by the impact of COVID-19.- Shaped and optimised the businesses sales and marketing content strategy- Led and supported multi-round major bid responses and led the presentation strategy to help secure many of the largest opportunities in the business's history (including but not limited to the largest national brands in ANZ telecommunications, banking, supermarkets, transportation, energy, NZ government, and more). - Helped define, design, and launched Australia's first EV Leasing and Fleet Management product.

Melbourne, Australia

As Tender Team Lead for Australia, I led response development and strategy for large strategic tenders and sales opportunities.

Melbourne, Australia

Developed high-quality proposals tailored to client needs, driving business growth and supporting strategic objectives. Collaborated with cross-functional teams to create compelling, compliant, and customized proposals, often on tight deadlines. From initial planning through to final submission, oversaw all stages of the proposal process, ensuring accuracy, compliance, and alignment with company standards.

Australia

Recruited to lead a transformative change initiative for a rapidly growing start-up business, I established the marketing function from first principles and ground up. I worked closely with the business development pipeline, driving substantial turnover through strategic, cost-effective, highly targeted BTL marketing and communications. In collaboration with the sales team, I transformed the sales collateral to better support lead generation and conversion. Reporting directly to the GM Sales & Growth and the founder/CEO, I spearheaded modernised communications practices. This role required partnering with senior management, technical development, and sales teams to deliver unified, growth-oriented outcomes.

Melbourne, Australia

- Delivered dramatic revenue growth through leadership of major bid responses and the redesign of the business’s suite of business development materials, value proposition within collateral, and go-to-market strategies that targeted critical decision makes and relevant audiences. - Designed creative ATL and BTL campaigns across multiple channels concurrently- Led development of professionally produced advertising animations- Successfully delivered new Pacific Zone corporate website for Australian & New Zealand business- Provided direct leadership to team of 4 marketing personnel - Rewrote all sales materials for successful large tenders - Led and won many of the business’s proposal responses to major technical tenders in the oil & gas and mining sectors- Contributed to overarching strategy for long-term bids, contributing to revenue uplift significantly.- Selected as Member of Global Innovation Committee as SME for marketing and new media- Asked to represent global metal and minerals division at head office level- Reported directly into CEO

- Developed dedicated internal sales knowledge management system- Delivered new corporate intranet for business, using Microsoft Sharepoint- Led marketing integration and rebranding for 8 discrete companies into Group- Contributed to dramatic increase in tender success rates

Melbourne, Australia

- Led a suite of projects designed to transform commercial effectiveness of communications- Designed a Sales Support Portal, with standardised tender branding- Redrafted templates and proformas for comprehensive client communications, marketing and sales - Rolled out an online HRM information management system, with user interface system- Implemented new information and knowledge management systems

Melbourne, Australia

Led relaunch post-acquisition by BVG, for analytical laboratories businessPROJECTS - PeopleSoft Software Implementation Project - Project Manager Australia- Corporate Website Development - Project Manager Australia- Intranet & Knowledge Management System - Project Manager Australia

Melbourne, Australia

Initially hired to work to build sales and a marketing presence, I led market research projects to develop reports for assessment of new market services, managed revision and improvement of business report formats and spearheaded migration of content to a digital platform.

Melbourne

Developed suite of campaigns designed to reinvigorate and reactivate client portfolio

Master Of Business, Post Graduate Business Studies (Marketing)

HD Average Across Degree. Awards for Excellence in: ■ Marketing Strategy ■ eMarketing ■ Project Management ■ Business Process Engineering

Bachelor Of Arts (B.A.) (Aps Psy), Psychology & Sociology

Vce, Victorian Certificate Of Education

Activities and Societies: Rowing Awards for: Art | Rowing | Athletics | Music