Andrew Apodaca Email & Phone Number

I am a data-driven business leader and marketing operations driver with a proven track record of building & guiding teams to break down cross-functional barriers, drive demand across the customer journey, and position top-tier brands & startups for maximum performance.Across my career, I have led priority initiatives for top-tier brands, including:• Most recently, building out Zendesk’s demand generation practice — growing the initial team, creating a scalable omnichannel platform, and playing a key role in realizing an aggressive company-wide annual revenue target.• Piloting & growing a first-of-its-kind database marketing program for Ogilvy client, Adobe — driving 25k+ campaigns and delivering billions of targeted impressions across 10 years. Then, moving client-side to build an in-house marketing operations & campaign segmentation practice within the brand — leading the execution of 12k+ worldwide campaigns and contributing significant attributable gross new ARR.• Helping build a dot.com startup incubator within IBM — playing a key role in establishing the GTM strategy to introduce the world’s first turnkey service for website measurement, analytics, and predictive intelligence. • Building out & piloting Apple’s first-ever teleservices catalog channel — growing over time to direct all aspects of customer database management and one-to-one marketing execution.The Bottom Line: Whether in leadership for a global brand, an emerging startup, or world-class agency — I bring the best out in cross-functional teams, drive KPI results, and deliver consistent, repeatable success. I am an impeccable relationship builder with expansive industry experience and expertise who’s nerdy about data — discovering what it means about the customer and using that information to solve critical challenges and power scalability.AREAS OF EXPERTISE:INSIGHT-DRIVEN DECISION MAKINGAnalytics & Insights • Profiling & Segmentation • Research • A/B Testing • WorkshoppingPLANNING & STRATEGYGo-to-Market Strategy • CRM • Marketing Automation • Marketing Technology Stack Implementation & Infrastructure Management • Customer Journey Mapping • Activation & Engagement Strategy • Campaign Development & OptimizationCROSS-CHANNEL DEMAND GENDigital • Events • Email • Direct Mail • Social • eGift • eCommerceBUSINESS MANAGEMENTStrategic Planning • P&L / Budget Oversight • Process OptimizationCROSS-FUNCTIONAL LEADERSHIPTeam & Culture Building • Talent Development & Mentoring • Stakeholder Consulting & Guidance

Listed skills include Account Management, Business Intelligence, Business Development, Business Strategy, and 25 others.

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  The University Of New Mexico

  Marketing