Andrew Atkinson Email & Phone Number

Seattle, WA, US

Silicon Valley & Austin Area, US

Provide early stage high tech companies with an outsourced go-to-market team: messaging, positioning, sales enablement, core marketing collaterals.

New York, NY, US

Provide expert consultation on market, competitive, and technology dynamics in the supply chain management software and ITFM/ITSM domains.

San Francisco, CA, US

D2iQ is the leading independent Kubernetes platform. We enable organizations to embrace open source and cloud native innovations at scale while delivering smarter Day 2 operations.

• Founded in 2012 and led by veterans from Amazon, Boomerang Commerce is the growth automation company that powers data-driven commerce for leading brands. Boomerang’s CommerceIQ™ platform is the industry’s first.
• Launched three distinct product packages in six months with full complement of supporting materials and sales training for each package
• Developed targeted collateral (presentations, data sheets, demo script) that reduced blockers in the sales funnel, nearly doubling conversion rate
• Provided rapid reaction support of field, customer success and growth marketing organizations that led to customer wins

• Based in the Silicon Valley, GrandCanals is the market leader in analytics-driven fulfillment. Leveraging more than a century in fulfillment experience, and decades of deep knowledge in analytics software, GrandCanals.
• Articulated key competitive differentiator that helped drive doubling of revenue year-over-year
• Worked with lead customers on case studies, articles, and webinars as social proof for sales team
• Created a full complement of content for marketing, sales enablement, and channel support

• Cloud Cruiser gives customers detailed insights into cloud usage and costs, enabling IT to deliver the right cloud services to the business at the right time. By combining metered data collection with organizational.
• Key member of Cloud Cruiser 16 product launch team – developed messaging, positioning, pricing; conducted extensive round of analyst and press briefings; created suite of supporting collateral
• Conducted extensive competitive and market research to support major strategic initiative
• Developed CloudSmart-Now initiative to shorten sales cycle of CC4 on-prem product by over 50%

Austin, TX, US

• E2open is a leading provider of cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative planning and execution across.
• Developed Market Leadership messaging with CMO and VP Product Marketing, leading to 30+% YoY revenue growth, dramatically increased visibility and market recognition
• Pioneered company vlogging effort (video “chalk talks”) for thought leadership and awareness
• Selected as Top Performer for FY 2015

Provided strategic consulting and market research services to clients in the high technology industry. Project areas included virtual currencies, Serious Games, and Green Chemistry.

Oakland, CA, US

• Broad range of tactical and strategic marketing functions for the provider of an on-demand (SaaS) trade and logistics software solution. Customers include world-class retail, specialty retail, and automotive companies.
• Increased leads from sources controlled by 48.7%
• Increased user conference attendance 90% year-on-year through aggressive promotion campaign

Consulting on strategy, marketing, business development, and finance issues to clients in the high technology, non-profit, and financial services sectors. Deliverables include marketing strategies, web content and other marketing collateral, partnerships, proposals, policy and procedure development, and complex financial models.

Created market entry, business development and strategic partnership plans for environmentally-friendly technologies meeting critical needs.

Anysoft provided application integration solutions to SMB and departmental customers.Crystallized value proposition of breakthrough technology. Developed multi-channel go-to-market plan, including viral component. Secured favorable coverage from key industry analysts.Determined market positioning and penetration strategies. Created positioning concepts.

Gryphon Management ran the Gryphon I and II venture capital limited partnerships, which invested in early-stage advanced materials (including nanotechnology), specialty chemical, and biotechnology companies. 78% aggregate IRR. Structured transactions for new, follow-on and bridge investments. Sourced Energy BioSystems deal (industrial biotechnology), a.

Jacksonville, FL, US

McCormack and Dodge was a market-leading financial software company, with extensive client representation in the Fortune 500.Key contributor to large-scale, multi-country quantitative and qualitative market research program that led to re-evaluation of corporate marketing strategy and merger with largest competitor. Performed ad-hoc research to support.

Mitchell and Company is a boutique management consulting firm with expertise in shareholder value issues.Conducted shareholder value strategy research. Worked with senior managements of Fortune 50 companies. Extensive telephone survey data collection and analysis.

Bachelor'S, Social Studies (Economics, Political Philosophy, History)

M.S., Applied Economics And Finance