Andrew Atkinson Email & Phone Number

Seattle, Wa, Us

Silicon Valley & Austin Area, Us

Provide early stage high tech companies with an outsourced go-to-market team: messaging, positioning, sales enablement, core marketing collaterals.

New York, Ny, Us

Provide expert consultation on market, competitive, and technology dynamics in the supply chain management software and ITFM/ITSM domains.

San Francisco, Ca, Us

D2iQ is the leading independent Kubernetes platform. We enable organizations to embrace open source and cloud native innovations at scale while delivering smarter Day 2 operations.

Founded in 2012 and led by veterans from Amazon, Boomerang Commerce is the growth automation company that powers data-driven commerce for leading brands. Boomerang’s CommerceIQ™ platform is the industry’s first end-to-end solution that enables brands like Kimberly-Clark, Kellogg’s and Logitech to drive profitable growth through machine-learning driven recommendations and growth automation. Boomerang collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit BoomerangCommerce.com.Key member of go-to-market team driving >5X revenue increase in six months. Created messaging, positioning, collaterals and sales training to support multiple product launches. Provided both tactical and strategic storytelling to educate market and engage prospects in new product category. Determined compelling value propositions, competitive differentiators.Selected accomplishments include:• Launched three distinct product packages in six months with full complement of supporting materials and sales training for each package• Developed targeted collateral (presentations, data sheets, demo script) that reduced blockers in the sales funnel, nearly doubling conversion rate• Provided rapid reaction support of field, customer success and growth marketing organizations that led to customer wins

Based in the Silicon Valley, GrandCanals is the market leader in analytics-driven fulfillment. Leveraging more than a century in fulfillment experience, and decades of deep knowledge in analytics software, GrandCanals delivers the capability for companies to fulfill with confidence and delight their customers. As a result, GrandCanals helps businesses of all sizes profitably meet customer expectations in a rapidly transforming eCommerce world. Developed messaging, positioning, pricing and supporting collaterals for all product releases and launches. Identified target personas and persona-specific value propositions. Produced all content in support of Account Based Marketing campaigns, including emails, eBooks, and white papers. Contributed articles to trade press to increase firm’s visibility.Selected accomplishments include:• Articulated key competitive differentiator that helped drive doubling of revenue year-over-year• Worked with lead customers on case studies, articles, and webinars as social proof for sales team• Created a full complement of content for marketing, sales enablement, and channel support

Cloud Cruiser gives customers detailed insights into cloud usage and costs, enabling IT to deliver the right cloud services to the business at the right time. By combining metered data collection with organizational and financial data, our customers can optimize IT investments for business value.Developed messaging, positioning, and pricing for all-new product and all collaterals to support product launches. Established market and competitive landscape. Evangelized to press, analysts, and prospects. Conducted extensive sales training, created all sales enablement collaterals. Established thought leadership through blogs, interviews, videos, contributed articles, and webinars.Selected accomplishments include:• Key member of Cloud Cruiser 16 product launch team – developed messaging, positioning, pricing; conducted extensive round of analyst and press briefings; created suite of supporting collateral • Conducted extensive competitive and market research to support major strategic initiative• Developed CloudSmart-Now initiative to shorten sales cycle of CC4 on-prem product by over 50%

Austin, Tx, Us

E2open is a leading provider of cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative planning and execution across global trading networks. Enterprises use E2open solutions to gain visibility into and control over their trading networks through the real-time information, integrated business processes, and advanced analytics that E2open provides.Created extensive content for lead generation, thought leadership, and sales enablement. Defined and evangelized new market space as key member of Market Leadership project team, leading to dramatically increased company visibility. Developed messaging and positioning, conducted product and solution evangelism. Trained and supported the field, channel partners. Engaged and persuaded key influencers. Selected accomplishments include:• Developed Market Leadership messaging with CMO and VP Product Marketing, leading to 30+% YoY revenue growth, dramatically increased visibility and market recognition• Pioneered company vlogging effort (video “chalk talks”) for thought leadership and awareness• Selected as Top Performer for FY 2015

Provided strategic consulting and market research services to clients in the high technology industry. Project areas included virtual currencies, Serious Games, and Green Chemistry.

Oakland, Ca, Us

Broad range of tactical and strategic marketing functions for the provider of an on-demand (SaaS) trade and logistics software solution. Customers include world-class retail, specialty retail, and automotive companies, as well as the shippers, 3PLs, and banks that provide them with transportation, logistics, and trade finance services.Generated high-quality leads through email marketing, advertising, white papers, and webinars. Produced compelling collaterals. Devised, deployed metrics for marketing programs, lead conversion.Selected accomplishments include:• Increased leads from sources controlled by 48.7%• Increased user conference attendance 90% year-on-year through aggressive promotion campaign

Consulting on strategy, marketing, business development, and finance issues to clients in the high technology, non-profit, and financial services sectors. Deliverables include marketing strategies, web content and other marketing collateral, partnerships, proposals, policy and procedure development, and complex financial models.

Created market entry, business development and strategic partnership plans for environmentally-friendly technologies meeting critical needs.

Anysoft provided application integration solutions to SMB and departmental customers.Crystallized value proposition of breakthrough technology. Developed multi-channel go-to-market plan, including viral component. Secured favorable coverage from key industry analysts.Determined market positioning and penetration strategies. Created positioning concepts, messaging language. Generated collateral content to support company and product launch, including white papers, web content, presentations, demo scripts, and case studies. Conducted industry, market, customer, and competitor research and produced 116-page market map. Performed market segmentation and pricing analyses. Identified key differentiators for company and developed company and product branding concepts. Member of evangelical sales and business development team.Interim CFO 1999-2000. Kept burn rate under $370K/month for 50+ employees operating in U.S., Israel and Russia. Raised >$1M in weeks with company out of cash, product in concept phase. Raised $29M in venture capital in three rounds.

Gryphon Management ran the Gryphon I and II venture capital limited partnerships, which invested in early-stage advanced materials (including nanotechnology), specialty chemical, and biotechnology companies. 78% aggregate IRR. Structured transactions for new, follow-on and bridge investments. Sourced Energy BioSystems deal (industrial biotechnology), a star of the portfolio; company went from two employees to IPO in less than two years (IRR >100% at IPO).Primary filter for over 500 investment leads per year. Quantified market opportunities, managed expert consultants for technology validation and carried out rigorous due-diligence investigations, including in-depth interviews of management teams. Provided strategy, marketing, and finance support to portfolio company managements. COB of ETOM Technologies.Created and automated key internal systems, cutting time to produce routine reports by over 75% and saving approximately $10K/year. Tripled deal-flow during tenure.

Jacksonville, Fl, Us

McCormack and Dodge was a market-leading financial software company, with extensive client representation in the Fortune 500.Key contributor to large-scale, multi-country quantitative and qualitative market research program that led to re-evaluation of corporate marketing strategy and merger with largest competitor. Performed ad-hoc research to support senior management.

Mitchell and Company is a boutique management consulting firm with expertise in shareholder value issues.Conducted shareholder value strategy research. Worked with senior managements of Fortune 50 companies. Extensive telephone survey data collection and analysis.

Bachelor'S, Social Studies (Economics, Political Philosophy, History)

M.S., Applied Economics And Finance