Andrew Atkinson

Andrew Atkinson Email and Phone Number

(He/him) Strategic, experienced, creative high tech product marketing executive. All statements and opinions are strictly my own. @ Amazon Web Services (AWS)
Andrew Atkinson's Location
Santa Cruz, California, United States, United States
Andrew Atkinson's Contact Details

Andrew Atkinson personal email

n/a
About Andrew Atkinson

Highly capable individual contributor or manager with ability to scale as a company or function grows. Ex-VC.Startup, IPO, and international experience. Domain knowledge includes Kubernetes, cloud native and open source software; SaaS; AI/ML, analytics, and data science; e-commerce; multi-enterprise supply chain collaboration platforms; ITFM and ITSM systems.Exceptional skill articulating value propositions and creating compelling, differentiated messaging and positioning. Extensive sales, partner, and channel enablement and training capability. Polished media presence. Seasoned AR, PR interface. Early stage energy and breadth with the process chops to scale effectively. Inflection point expert and enthusiast.

Andrew Atkinson's Current Company Details
Amazon Web Services (AWS)

Amazon Web Services (Aws)

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(He/him) Strategic, experienced, creative high tech product marketing executive. All statements and opinions are strictly my own.
Andrew Atkinson Work Experience Details
  • Amazon Web Services (Aws)
    Head Pmm, Aws Supply Chain
    Amazon Web Services (Aws) Jan 2022 - Present
    Seattle, Wa, Us
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  • Expert Marketing Advisors
    Marketing Expert
    Expert Marketing Advisors May 2019 - Present
    Silicon Valley & Austin Area, Us
    Provide early stage high tech companies with an outsourced go-to-market team: messaging, positioning, sales enablement, core marketing collaterals.
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  • Glg
    Council Member
    Glg Oct 2016 - Present
    New York, Ny, Us
    Provide expert consultation on market, competitive, and technology dynamics in the supply chain management software and ITFM/ITSM domains.
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  • D2Iq
    Director Of Product Marketing
    D2Iq Oct 2019 - Dec 2021
    San Francisco, Ca, Us
    D2iQ is the leading independent Kubernetes platform. We enable organizations to embrace open source and cloud native innovations at scale while delivering smarter Day 2 operations.
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  • Boomerang Commerce (Now Commerceiq)
    Director Of Product Marketing
    Boomerang Commerce (Now Commerceiq) Aug 2018 - Feb 2019
    Founded in 2012 and led by veterans from Amazon, Boomerang Commerce is the growth automation company that powers data-driven commerce for leading brands. Boomerang’s CommerceIQ™ platform is the industry’s first end-to-end solution that enables brands like Kimberly-Clark, Kellogg’s and Logitech to drive profitable growth through machine-learning driven recommendations and growth automation. Boomerang collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit BoomerangCommerce.com.Key member of go-to-market team driving >5X revenue increase in six months. Created messaging, positioning, collaterals and sales training to support multiple product launches. Provided both tactical and strategic storytelling to educate market and engage prospects in new product category. Determined compelling value propositions, competitive differentiators.Selected accomplishments include:• Launched three distinct product packages in six months with full complement of supporting materials and sales training for each package• Developed targeted collateral (presentations, data sheets, demo script) that reduced blockers in the sales funnel, nearly doubling conversion rate• Provided rapid reaction support of field, customer success and growth marketing organizations that led to customer wins
  • Grandcanals, Inc. (Acquired By C.H. Robinson)
    Director Of Product Marketing
    Grandcanals, Inc. (Acquired By C.H. Robinson) Sep 2016 - Aug 2018
    Based in the Silicon Valley, GrandCanals is the market leader in analytics-driven fulfillment. Leveraging more than a century in fulfillment experience, and decades of deep knowledge in analytics software, GrandCanals delivers the capability for companies to fulfill with confidence and delight their customers. As a result, GrandCanals helps businesses of all sizes profitably meet customer expectations in a rapidly transforming eCommerce world. Developed messaging, positioning, pricing and supporting collaterals for all product releases and launches. Identified target personas and persona-specific value propositions. Produced all content in support of Account Based Marketing campaigns, including emails, eBooks, and white papers. Contributed articles to trade press to increase firm’s visibility.Selected accomplishments include:• Articulated key competitive differentiator that helped drive doubling of revenue year-over-year• Worked with lead customers on case studies, articles, and webinars as social proof for sales team• Created a full complement of content for marketing, sales enablement, and channel support
  • Cloud Cruiser, Inc (Acquired By Hewlett Packard Enterprise)
    Senior Director, Product Marketing
    Cloud Cruiser, Inc (Acquired By Hewlett Packard Enterprise) Jun 2015 - Jul 2016
    Cloud Cruiser gives customers detailed insights into cloud usage and costs, enabling IT to deliver the right cloud services to the business at the right time. By combining metered data collection with organizational and financial data, our customers can optimize IT investments for business value.Developed messaging, positioning, and pricing for all-new product and all collaterals to support product launches. Established market and competitive landscape. Evangelized to press, analysts, and prospects. Conducted extensive sales training, created all sales enablement collaterals. Established thought leadership through blogs, interviews, videos, contributed articles, and webinars.Selected accomplishments include:• Key member of Cloud Cruiser 16 product launch team – developed messaging, positioning, pricing; conducted extensive round of analyst and press briefings; created suite of supporting collateral • Conducted extensive competitive and market research to support major strategic initiative• Developed CloudSmart-Now initiative to shorten sales cycle of CC4 on-prem product by over 50%
  • E2Open
    Director, Product Marketing
    E2Open Nov 2010 - May 2015
    Austin, Tx, Us
    E2open is a leading provider of cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative planning and execution across global trading networks. Enterprises use E2open solutions to gain visibility into and control over their trading networks through the real-time information, integrated business processes, and advanced analytics that E2open provides.Created extensive content for lead generation, thought leadership, and sales enablement. Defined and evangelized new market space as key member of Market Leadership project team, leading to dramatically increased company visibility. Developed messaging and positioning, conducted product and solution evangelism. Trained and supported the field, channel partners. Engaged and persuaded key influencers. Selected accomplishments include:• Developed Market Leadership messaging with CMO and VP Product Marketing, leading to 30+% YoY revenue growth, dramatically increased visibility and market recognition• Pioneered company vlogging effort (video “chalk talks”) for thought leadership and awareness• Selected as Top Performer for FY 2015
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  • Andrew J. Atkinson Consulting
    Principal
    Andrew J. Atkinson Consulting Mar 2009 - Nov 2010
    Provided strategic consulting and market research services to clients in the high technology industry. Project areas included virtual currencies, Serious Games, and Green Chemistry.
  • Gt Nexus, Inc.
    Marketing Manager
    Gt Nexus, Inc. Aug 2007 - Mar 2009
    Oakland, Ca, Us
    Broad range of tactical and strategic marketing functions for the provider of an on-demand (SaaS) trade and logistics software solution. Customers include world-class retail, specialty retail, and automotive companies, as well as the shippers, 3PLs, and banks that provide them with transportation, logistics, and trade finance services.Generated high-quality leads through email marketing, advertising, white papers, and webinars. Produced compelling collaterals. Devised, deployed metrics for marketing programs, lead conversion.Selected accomplishments include:• Increased leads from sources controlled by 48.7%• Increased user conference attendance 90% year-on-year through aggressive promotion campaign
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  • Salient Group Consulting
    Principal
    Salient Group Consulting Jan 2005 - Aug 2007
    Consulting on strategy, marketing, business development, and finance issues to clients in the high technology, non-profit, and financial services sectors. Deliverables include marketing strategies, web content and other marketing collateral, partnerships, proposals, policy and procedure development, and complex financial models.
  • Fluxions Llc
    Founder
    Fluxions Llc Oct 2002 - Dec 2004
    Created market entry, business development and strategic partnership plans for environmentally-friendly technologies meeting critical needs.
  • Anysoft, Inc.
    Senior Strategist (Fka Director, Strategic Marketing)
    Anysoft, Inc. Feb 1999 - Apr 2002
    Anysoft provided application integration solutions to SMB and departmental customers.Crystallized value proposition of breakthrough technology. Developed multi-channel go-to-market plan, including viral component. Secured favorable coverage from key industry analysts.Determined market positioning and penetration strategies. Created positioning concepts, messaging language. Generated collateral content to support company and product launch, including white papers, web content, presentations, demo scripts, and case studies. Conducted industry, market, customer, and competitor research and produced 116-page market map. Performed market segmentation and pricing analyses. Identified key differentiators for company and developed company and product branding concepts. Member of evangelical sales and business development team.Interim CFO 1999-2000. Kept burn rate under $370K/month for 50+ employees operating in U.S., Israel and Russia. Raised >$1M in weeks with company out of cash, product in concept phase. Raised $29M in venture capital in three rounds.
  • Gryphon Management Co., Inc.
    Vp, Investment Analysis
    Gryphon Management Co., Inc. Jun 1990 - Feb 1999
    Gryphon Management ran the Gryphon I and II venture capital limited partnerships, which invested in early-stage advanced materials (including nanotechnology), specialty chemical, and biotechnology companies. 78% aggregate IRR. Structured transactions for new, follow-on and bridge investments. Sourced Energy BioSystems deal (industrial biotechnology), a star of the portfolio; company went from two employees to IPO in less than two years (IRR >100% at IPO).Primary filter for over 500 investment leads per year. Quantified market opportunities, managed expert consultants for technology validation and carried out rigorous due-diligence investigations, including in-depth interviews of management teams. Provided strategy, marketing, and finance support to portfolio company managements. COB of ETOM Technologies.Created and automated key internal systems, cutting time to produce routine reports by over 75% and saving approximately $10K/year. Tripled deal-flow during tenure.
  • Dun & Bradstreet Software (Mccormack & Dodge)
    Senior Analyst
    Dun & Bradstreet Software (Mccormack & Dodge) Apr 1988 - Jun 1990
    Jacksonville, Fl, Us
    McCormack and Dodge was a market-leading financial software company, with extensive client representation in the Fortune 500.Key contributor to large-scale, multi-country quantitative and qualitative market research program that led to re-evaluation of corporate marketing strategy and merger with largest competitor. Performed ad-hoc research to support senior management.
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  • Mitchell & Co.
    Research Associate
    Mitchell & Co. Aug 1986 - Mar 1988
    Mitchell and Company is a boutique management consulting firm with expertise in shareholder value issues.Conducted shareholder value strategy research. Worked with senior managements of Fortune 50 companies. Extensive telephone survey data collection and analysis.

Andrew Atkinson Skills

Strategy Saas Strategic Partnerships Go To Market Strategy Start Ups Enterprise Software Product Marketing Competitive Analysis Cloud Computing Marketing Strategy Analytics Marketing Software As A Service Strategic Planning Product Management Business Intelligence Consulting Management Consulting Cross Functional Team Leadership Business Planning Product Launch Market Research Solution Selling Salesforce.com Business Strategy Product Strategy Marketing Communications Lead Generation Financial Analysis Sales Enablement New Business Development Market Analysis Supply Chain Thought Leadership Analyst Relations Messaging Positioning Pricing Demand Generation International Marketing Corporate Development Business Modeling Segmentation Competitive Intelligence Entrepreneurship Venture Capital B2b Marketing Product Demonstration Strategy Development Product Launches Forecasting

Andrew Atkinson Education Details

  • Harvard University
    Harvard University
    History)
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Applied Economics And Finance

Frequently Asked Questions about Andrew Atkinson

What company does Andrew Atkinson work for?

Andrew Atkinson works for Amazon Web Services (Aws)

What is Andrew Atkinson's role at the current company?

Andrew Atkinson's current role is (He/him) Strategic, experienced, creative high tech product marketing executive. All statements and opinions are strictly my own..

What is Andrew Atkinson's email address?

Andrew Atkinson's email address is aj****@****ast.net

What is Andrew Atkinson's direct phone number?

Andrew Atkinson's direct phone number is +191636*****

What schools did Andrew Atkinson attend?

Andrew Atkinson attended Harvard University, University Of California, Santa Cruz.

What skills is Andrew Atkinson known for?

Andrew Atkinson has skills like Strategy, Saas, Strategic Partnerships, Go To Market Strategy, Start Ups, Enterprise Software, Product Marketing, Competitive Analysis, Cloud Computing, Marketing Strategy, Analytics, Marketing.

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