Andrew Atkinson Email & Phone Number

Noosa, Queensland, Australia

Queensland, Australia

Sydney, Australia

Core member of the Commercial team for Weston Milling, where the main drivers and responsibilities were to lead the development and activation of the national marketing & sales strategies. This required the delivery of targeted customer contact programs, active portfolio management including product and service innovation,demand planning, and development.

Sydney

Transferring to Australia for this senior management position reporting to Sales Director of Tip Top. The role involved all aspects of the integrated Chilled and Frozen Division Business Plan (customer, channel and category). Leading a team of four Technical Development specialists on product innovation from inception through to commercialization across.

New Zealand

An autonomous senior leadership position part of the GWF (NZ) Baking Executive, responsible for the development and implementation of the Operational business plan to deliver annual sales revenue and profit targets for Purity Foods. Responsibilities included day to day Operational Management of the baking site, including plant effectiveness, continuous.

New Zealand

A member of the GWF (NZ) Baking Executive where key responsibilities were the development and execution of the marketing strategy for Tip Top bread NZ, including strategic planning, brand health, category development, innovation and advertising.

Auckland, New Zealand

Created customer communications for both SME's and Agri-Business in New Zealand. Taking to market new products and promoting business events such as NZ Franchising Expo and Mystery Creek Agricultural show, using Direct Mail, Online campaigns and above the line media vehicles.

Wellington & Wairarapa, New Zealand

Brand custodian of core C-P Homecare icons; Palmolive, Ajax and Ajax Spray 'n Wipe.Launched hard surface care brands Spray 'n Wipe Antibacterial and Ajax Floral Fiesta, with above the line media support.