Overhauled the UX/UI of the company's intranet and its content strategy.Blueprinted, executed, and presented analytics for a new competition- based, year-long employee wellness initiative housed and operated within the intranet platform.Composed and implemented content plans for departments consisting of multimedia assets to support of initiatives/programs. Designed and storyboarded decks for executive pitches/presentations.Led a team of 7 in fulfilling an engagement plan to connect the company’s decentralized network through ten interest groups.

Led the UX/UI and content strategy to illustrate and brand the company’s two divisions; the legacy consulting function, and a new SaaS division focused solely on licensing their proprietary AI platform.Prototyped scalable UI solutions across devices, emphasizing simplicity, informativeness, and meticulous attention to detail. Increased company’s market presence through a variety of methods including, but not limited to, newsletters, email campaigns, social media posts, webinars, press releases, web content and SEO revisions.Quantified impact of various messaging channels and proactively suggested ways to start/stop/improve specific communication efforts through data-driven proposals. Constructed decks and marketing collateral for external use.

- Produce digital and print content for marketing collateral including, but not limited to, SEO-friendly blogs, information sheets, and real estate photography with weekly updates on most assets as third-party contracted management.- Rebuilt the company's website and designed it to drive traffic from Google. As a result, site visitors from Google rose 1,174% within 30 days post-launch.- Develop social media campaigns that intentionally drive traffic to the website to boost the sales of custom built homes.- Performed duties including: web design/management (EpicHomesGeorgia.com), campaign development, copywriting, collateral design, digital renderings, email marketing, corporate blogging market research, social media content production.

- Personally executes marketing operations for the company's clients north of Atlanta, GA as a third-party. - Maintains the online presence and develops digital content/marketing collateral for six separate new home construction businesses (clients of the company). - Primary duties include: web design/management, copywriting, campaign development, collateral design, digital renderings, email marketing, market research, social media management, photography and videography for all six entities.

Rebuilt the company’s web UI and customer journey and to streamline click paths, drive traffic from Google/social media, and generate categoric leads for the agents. As a result, site traffic rose 826% within 14 days.Led a team of 4 talented multimedia specialists to administer a fresh content strategy fueled by modernizing and maintaining the company's website, visual artifacts, and marketing collateral.