Group Head, Brand, Content And Digital Channels
London, Greater London, Gb
International FTSE100 sustainable technologies, engineering and chemistry company. £16bn revenue, 14,500 people, complex and matrixed organisation.Achievements and responsibilities:- Building high-performing teams across brand, content, digital and community investment, including organisational redesign- Ownership of global communications and editorial plan, leading proactive communications and content planning and running air traffic control- Delivery of PLC communications, including financial results, Annual Report, AGM and other corporate announcements- Leading on communications around new company strategy, CEO introduction and subsequent repositioning and brand messaging - Developed and owned group digital strategy and plan, including website, social, email and internal channels- Established brand systems and guidance following rebrand to ensure global brand consistency in communications- Successfully completed full website redesign and replatforming, including consolidation of more than 50 websites into one- Supported planning and execution of crisis and business continuity communications - Built and executed C-suite communications plan, owning CEO, CFO etc. communications including through LinkedIn, adding more than a million impressions to Group communications- Developed and executed brand / digital ambassador programme to build pride and encourage employee shares of content online- Generated a suite of compelling video content to build brand awareness and for use across talent campaigns – achieved 5 million video views in the last year through targeted social and PPC- Fully refreshed and modernised intranet in partnership with Director of Internal Communications- Established preferred supplier engagement framework- Point of contact for media relations and enquiries, managed media agency and programme during team vacancy - Launched community investment strategy and flagship STEM education programme Science and Me
