Andrew Bakonyi

Andrew Bakonyi Email and Phone Number

Marketing Analytics | Digital Analytics | eCommerce | Optimization | Channels | Customer Analytics | Business Operations | MarTech @ Walmart
Andrew Bakonyi's Location
San Francisco, California, United States, United States
Andrew Bakonyi's Contact Details
About Andrew Bakonyi

Andrew runs key disciplines in Marketing Analytics for Walmart US including Business Operations, Channel Analytics, Category Analytics, Customer Analytics, and Web/Digital Analytics.Previously he ran the Marketing Analytics & Operations team at both Fisher Investments and Sephora which was consistently been recognized by L2 Research as an industry leader in eCommerce.Previously at Adobe Andrew led the Marketing Science team which was responsible for leveraging Adobe’s internal Big Data Hadoop infrastructure to generate business insights for all Adobe businesses including Creative Cloud, Marketing Cloud, and Acrobat. Earlier he ran the Digital Analytics & Optimization team where he was responsible for the Global Center of Excellence for Web Analytics and Online Testing.Prior to Adobe, Andrew led the eCommerce Analytics & Optimization organization for HPDirect.com, HP's WW B2C eCommerce organization, which is #17 on the Internet Retailer Top500. At HP he built a multi-disciplinary eCommerce Analytics team with locations in both the US and Bangalore India. During his tenure at HP Andrew also worked in Sales, Marketing, Channel Management, Business Development, Strategy & Planning, as well as Online & Retail Merchandising. With an extensive business background Andrew drives a pragmatic approach to Analytics that always starts with a clear understanding of the business problem and ends with actionable insights designed to drive tangible business results. Specialties: Marketing Analytics | Digital Analytics | eCommerce | Big Data | Testing, Experimentation & Optimization | Channel Analytics| Category Analytics | Customer Analytics | Digital Marketing | Acquisition & Retention | Programmatic Advertising | CRM | Strategy | Channels

Andrew Bakonyi's Current Company Details
Walmart

Walmart

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Marketing Analytics | Digital Analytics | eCommerce | Optimization | Channels | Customer Analytics | Business Operations | MarTech
Andrew Bakonyi Work Experience Details
  • Walmart
    Senior Director, Marketing Analytics
    Walmart Oct 2018 - Present
    Bentonville, Arkansas, Us
    ➤ Leading Business Operations, Channel Analytics, Category Analytics, Customer Analytics, and Web Analytics (~45 people) for Walmart’s $350B+ US Marketing organization➤ Architected a complete portfolio of full funnel reporting and analytics across all Marketing Channels and Categories and managed Weekly Business Reviews, Monthly Forecasting, and the Annual Operating Plan➤ Bootstrapped a comprehensive Customer Analytics discipline including building a new analytics function to support the launch of W+ Membership (Trial & Paid) Acquisition and Retention➤ Fully integrated eCommerce/General Merchandise and Online Grocery into a single unified Total Digital view and helped rebuild a complete suite of unified reporting/analytics capabilities➤ Built an offshore COE (Center of Excellence) for Marketing Analytics in Bangalore, India
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  • Fisher Investments
    Vice-President, Marketing Analytics & Experimentation
    Fisher Investments Aug 2017 - Sep 2018
    Plano, Texas, Us
    ➤ Led all Marketing Analytics, Digital Analytics, and Experimentation for Global Marketing at Fisher Investments which is a Registered Investment Advisor with $100Billion AUM (Assets Under Management) using a B2C lead generation business model.➤ Key projects include implementing a new testing platform (Optimizely) and launching a global testing program, migrating from Adobe Analytics to Google Analytics, implementing Tableau to tie upstream online data with downstream offline success metrics (sales appointments), launching a new Consumer Research program, and helping to optimize over $Millions in media spend.
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  • Sabbatical
    Oct 2016 - Jul 2017
  • Sephora
    Senior Director, Marketing Analytics & Operations
    Sephora Jun 2015 - Sep 2016
    Neuilly Sur Seine, Ile De France, Fr
    ➤ Led all Analytics functions supporting Digital Marketing for Sephora’s $1B+ B2C eCommerce business ➤ Responsibilities included Acquisition Analytics (optimization within and across Paid Search, Display, Paid Social, Affiliates, Mobile, Video, Co-Op, Organic Search, & Organic Social) as well as Retention Analytics (optimization of Email, Direct Mail, and iOS/Android App messaging).➤ Key projects included implementing algorithmic, multi-channel, cross device, marketing attribution (Visual IQ) for both online and offline sales; marketing spend optimization; New Client source, Lifetime Value, & acquisition cost; first party CRM data activation through key digital channels (Display, Paid Social, Paid Search), developing an A/B/n testing roadmap for Co-Op & Email marketing➤ Collaborated with Marketing & Product to define a three year strategic roadmap for MarTech (Marketing Technology), Ad Tech (Digital Advertising Technology), and Marketing Analytics.
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  • Adobe
    Director. Digital Analytics, Optimization, & Marketing Science
    Adobe Jan 2013 - May 2015
    San Jose, Ca, Us
    ➤ Responsible for all Advanced Analytics for Adobe’s B2C and B2B global online businesses➤ Digital Analytics (Digital Marketing & Website Behavior), Customer Database Analytics (CRM), Attitudinal Analytics (Research, Surveys, Usability), leveraging a Cloudera Big Data Hadoop platform ➤ Led a 10 person multi-disciplinary Analytics & Optimization team ➤ Key projects included Customer Lifetime Value Model, Marketing Attribution, Lead Scoring, Free Member Marketing Funnel, Free Member Ethnographic Study, Pre/Post Launch Lift Analysis➤ Collaborated with Product Management on the roadmap for Adobe’s Digital Analytics products.
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  • Hp
    Director, Us Ecommerce Analytics & Optimization
    Hp Jan 2007 - Dec 2012
    Palo Alto, Ca, Us
    ➤ Responsible for all Analytics for HP’s $1B+ B2C eCommerce business ➤ Digital Analytics, Business Intelligence, Predictive Modeling, Voice of the Customer Surveys➤ Led a 16 person multi-disciplinary Analytics team with locations in both US and India. ➤ Key projects included Website Optimization, AB & Multi-Variate Testing, Shopping Cart Analysis, Database Marketing, Marketing Mix Modeling, Marketing Attribution, Web/Call Traffic Modeling
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  • Hp
    Group Manager, Ecommerce & Retail Merchandising, Strategy & Planning, Channel Management
    Hp Nov 2002 - Dec 2006
    Palo Alto, Ca, Us
    ➤ US B2C eCommerce Merchandising for HP.com➤ Global B2C & B2B eCommerce Strategy & Planning for HP.com➤ Global Consumer B2C Retail Merchandising➤ Global Enterprise B2B Channel Management
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  • Hewlett Packard Enterprise
    Senior Manager, Mergers & Acquisition, Channel Management, Strategy & Planning
    Hewlett Packard Enterprise Oct 1998 - Oct 2002
    Houston, Texas, Us
    ➤ HP/Compaq Mergers & Acquisitions Integration Team➤ Americas B2B Channel Management➤ Americas B2B Channel Strategy & Planning
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  • Hewlett Packard Enterprise
    Manager, Marketing, Business Development, & Sales
    Hewlett Packard Enterprise Sep 1991 - Sep 1998
    Houston, Texas, Us
    ➤ North America Enterprise B2B Marketing ➤ North America Enterprise Business & Sales Development➤ Canada Enterprise Sales
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Andrew Bakonyi Skills

Analytics E Commerce Web Analytics Multi Channel Marketing Digital Marketing Business Intelligence Program Management Business Development Omniture B2b Business Strategy Predictive Analytics Online Marketing Mobile Devices Channel Partners Digital Strategy Partner Management Sales Forecasting Business Alliances Google Analytics Integrated Marketing Channel Optimization Testing P&l Management Team Leadership Data Warehousing Reporting And Analysis B2c Team Management Internet Web Design New Business Development Direct Marketing Smb Business Objects Sas Statistics Retail Big Data Analytics Online Sales Merchandising Direct Sales Multi Channel Retail Global Marketing Sql Marketing Analytics Business Analytics

Andrew Bakonyi Education Details

  • Ivey Business School At Western University
    Ivey Business School At Western University
    Economics
  • North Toronto Collegiate Institute
    North Toronto Collegiate Institute

Frequently Asked Questions about Andrew Bakonyi

What company does Andrew Bakonyi work for?

Andrew Bakonyi works for Walmart

What is Andrew Bakonyi's role at the current company?

Andrew Bakonyi's current role is Marketing Analytics | Digital Analytics | eCommerce | Optimization | Channels | Customer Analytics | Business Operations | MarTech.

What is Andrew Bakonyi's email address?

Andrew Bakonyi's email address is an****@****hoo.com

What is Andrew Bakonyi's direct phone number?

Andrew Bakonyi's direct phone number is +140853*****

What schools did Andrew Bakonyi attend?

Andrew Bakonyi attended Ivey Business School At Western University, North Toronto Collegiate Institute.

What are some of Andrew Bakonyi's interests?

Andrew Bakonyi has interest in Skiing, Gadgets, Photography, Running, Cinema.

What skills is Andrew Bakonyi known for?

Andrew Bakonyi has skills like Analytics, E Commerce, Web Analytics, Multi Channel Marketing, Digital Marketing, Business Intelligence, Program Management, Business Development, Omniture, B2b, Business Strategy, Predictive Analytics.

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