As a seasoned CRM strategist and lifecycle marketing expert, I help organizations transform customer relationships into sustainable growth. With expertise in personalization, automation, and data-driven optimization, I have guided B2C and B2B brands across corporate, non-profit, startup, and consulting environments to achieve their digital marketing goals.I excel at uncovering actionable insights from complex data, simplifying challenges, and fostering collaboration to deliver impactful solutions. From driving digital transformation at United Airlines to delivering customer-centric innovations at Oracle, I have built a track record of success across industries.Holding an MBA from Trinity College Dublin and a PMP certification, I bring strategic vision, operational discipline, and a commitment to excellence to every engagement. Beyond my professional endeavors, I contribute as a mentor at Chicago Innovation, MATTER Health, Cleantech Open, and gener8tor.Let’s connect to explore how I can help your organization unlock its full potential through smarter marketing strategies and data-informed decision-making.