Andrew Bartel Email & Phone Number

New York, Ny, Us

The best job i’ve ever hadOversee creative, digital, strategy, video, and client operations in the MKG network, including 10 agencies, two analytics companies, a brand consult company, a market access company, and two market research companies. Manages a hierarchy of ~135 people. Key contributor to continued high-growth rate. Inaugural winner of the Founders' Award for Leadership Excellence for overwhelming change and impact across the company.

New York, Ny, Us

Lead in the development of a medical education company into two full-service advertising agencies (BGB New York and BIONYC) through creating a culture of creativity in order to expand and improve med ed creative work for organic and cold growth to become HCP and DTC Agency of Record on a variety of brands and portfolios. Creator of the Creative Department, which went from scratch to over 35 Art and Copy staffers across 2 different agencies bringing in the first ever creative awards for the group. Have been a critical client contact, shepherding through great creative work on a global level to both healthcare providers and consumers across all types of media, including visual aids, websites, TV, congress booths, and more in both a branded and unbranded capacity. Directed the team through a very successful agency rebranding (BGB New York), new agency branding (BIONYC), 1 office move, 2 office expansions, and a complete restructuring.Led creative for a Super Bowl TV spot (and 360˚ campaign rollout) that Ad Week listed as 1 of the top 6 moments of Super Bowl 50 (above Beyoncé). This spot was written up in every major news service, had over 2 Billion impressions, and started a national conversation as diverse as the White House Chief of Staff, Bill Maher, and chronic pain patients.

Strategic brand planning and creative concepting for companies, including complete brand identity and strategy with an emphasis on digital for 360° multichannel campaigns. Specialization in switching advertising focus from traditional directional advertising to a multi-directional, rich interchange between consumer and company. Creative consultant on television shows for story, art direction, cinematography, music, and overall presentation.

Columbus, Oh, Us

As the sole CD on Bayer HealthCare, oversaw all creative work for multiple brands, including: campaign concepting, web sites, presentations, tablet presentations, apps, banner ads, branding, print, etc.Managed all digital work on brand teams for GSWNY and GSWPA. Partnered with the CD/ACDs on those teams to ensure the best integration of brand and digital. In that respect, worked closely during initial campaign concepting and brand identity development to best realize a true 360˚ advertising platform.Key leader in developing interactive/digital department and integrating digital into the traditional print creative department in the NY/PA offices. Assisted in bringing all digital creative in-house in order to enhance profitability and key capabilities offerings. Under my leadership, digital became one of the core strengths of the office.Primary client contact on all digital issues. Key ability to explain complicated new digital tactics to the client to help them break out from their competitor set. Client go-to person for specialized creative on high-profile projects.Provided creative oversight, managed, and mentored teams of art directors and developers. Lead guitarist for award-winning agency band, The Shelftalkers.

Spearheaded the creation of a new media digital group in the Irvine office. Previously the office outsourced all interactive work, my efforts creating and directing this new group resulted in developing a critical revenue stream that increased gross profits and enhanced key capabilities offerings. The amount of digital work quintupled under my creative leadership.Conceptualized interactive, print, major photo shoots, and TV for iconic international accounts. Managed teams of up to 20 people on big start-up projects, including; creative, interactive, development, and photography teams both on site and on location. Art directed numerous major, week-long photo shoots for Verizon Wireless and Walmart. Frequently requested by the client to work on particularly critical high profile photo shoots. CM competed with six other agencies presenting TV spots to the PDFA in a highly competitive selection process with a review by their Creative Board made up by ad agency Creative Directors. My ‘Mirror’ concept rated the highest of any of their TV spots in both pre- and post-testing. Due to this testing, it ran theatrically as well as on TV.Key contributor on winning lucrative Walmart business. Worked on their circulars as an art director, photo art director, and manager. 97 million copies were printed of each piece. These were identified as being a primary reason for their unprecedented sales growth during that key holiday period, beating out Target for the first time in several years.

Created rich, interactive, instructional web sites based on four-color computer text books for the Shelly Cashman Series, including the number one selling text book for the world at that time, Discovering Computers. Concepted and designed ideas for the Flash sites, including; overall look, UI, instructional guides, games, interactive components, and animated glossary terms. Served as second-in-charge web lead which entailed art directing and managing a team of four developers.

Los Angeles, Ca, Us

Trained groups of post-graduate students in a lab environment on various graphics programs, including; Photoshop, Flash, Illustrator, and Dreamweaver. Created full curriculum and led these groups through class situations simulating real work environments.

On clients ranging from local businesses to major international accounts, conceptualized and executed, from concept to completion, a wide variety of different projects, including:• interactive concepting & creation • creative brand strategy development• full advertising campaigns and strategies • marketplace trend identification• photography & photo art direction • collateral & book design• trade show theme & graphics • music composition & recording

Bachelor Of Science (Bs), Honors

Associate Of Arts (Aa), Music