Andrew Bartsch Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Support and advise digital product managers across different companies

London, United Kingdom

Lead product management team for the enterprise Amex mobile app, currently live in 22 markets with millions of users. Responsible for strategy and execution of following functions: - Customer and card acquisition- Revenue growth- User growth and on-boarding- Financial management- App platform capabilities (analytics, experimentiation, push notifications, accessibility)- Rewards information and redemptions- Restaurant reservations- Card management (PIN, replacements, freeze card)

London, United Kingdom

Delivered scalable enhancements to the global Amex mobile app in close partnership with engineering, design, business and local market stakeholders. Areas of focus include new customer on-boarding, financial management and lending. Key launches include:- Single global app that merged US and International apps onto single codebase in order to efficiently scale new features and capabilities across 19 markets (now 22)- Ability to defer card balance by creating and managing installment plans, increasing total mobile revenue contribution by 15% - Native on-boarding journey for card activation, account registration and core feature enrollments- New notifications (both push notifications and in-app messages) highlighting transaction and balance activity, rewards earned and redeemed, and key account events.- PIN management (choose, view, change, unlock)

New York City, Usa

Launched multiple new experiences with strategic merchant partners. Primary focus was enabling customers use their American Express Membership Reward points in new ways. Lead partner integrations and all aspects of the product development process. Key launches include: - Using rewards points at the point-of-sale to pay for meals at McDonald's in over 14,000 locations - Paying for rentals on Airbnb.com with rewards points- Paying for taxi rides in New York City with rewards points- First integration with a licensed bank partner to enable customers in Brazil to launch Amex Pass within Apple Wallet and seamlessly check their account balance, most recent transactions, and receive a push notification after each successful purchase Received the 2015 'Chairman’s Award For Innovation' for continued success with the 'Pay-with-Points' platform, one of only eight projects to win and one of the most prestigious awards in the company- McDonald's was the largest integration to date and the first with a physical point-of-sale system- Over 1.5 billion points redeemed across partners under my management

New York City, Usa

Areas of focus and success: - Project owner for an interactive TV channel and connected TV app dedicated to Amex content (travel itineraries, merchant offers, games, Amex sponsored events). Reached 58M homes and averaged 1.5m viewers per month across multiple cable providers and TV manufacturers. - Project manager for second screen TV commerce partnerships with NBC and News Corp, enabling viewers to buy items from live Bravo and Fox TV shows on their tablets via audio content recognition. - Managed teams at multiple creative and digital agencies to enable the two projects described above.Areas of focus and success:-Advanced TV: Pioneered an always-on branded interactive TV channel and connected TV app across 58MM homes, executed first ever 2nd screen commerce integrations with NBC and Fox-SEO: Lead investment strategy and keyword optimization-Social media: Guided investments in new marketing capabilities across Facebook, Twitter, Foursquare -Managed large teams at three core media and creative agencies

New York City, Usa

Senior media planner on the American Express account. Responsibilities included managing brand advertising investments and performance across all channels: TV, digital, print, out-of-home, and radio.- Selected by client executive to join American Express and lead advanced TV efforts - Delivered competitive analysis on Amex’s declining share-of-voice in offline media and over-investment in digital media, influencing Amex to increase TV budget by 25%

Worked in Zag, BBH's brand creation group.

Bachelor Of Arts, Political Economy

Education record

• Participated in highly selective program providing rigorous introduction in financial accounting, corporate finance, managerial.