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Proven President / CEO with General Management and P&L success demonstrated in a large multinational environment as well as Mid-Cap operations. Leadership experiences span a broad range of b2b, distributor, and manufacturer-to-retail models across consumer durables, consumer services, contract manufacturing, building supply and innovation-based start-ups. Proven strengths in: • P&L ownership - led sales and earnings growth in businesses ranging from start-ups to $10 billion in sales. Maximize margins while growing revenues, even in mature markets by aligning trade incentives, internal incentives, creating executable go-to-market strategies, and increasing visibility of true margins. Drive profitability improvement through lean operations to reduce overheads, improve direct production costs, while using strategic purchasing of commodities, components, and finished products – both domestic and internationally. • Brand Marketing – experienced across all aspects, including product development, branding, consumer development and OEM management. As GM, built Gladiator Garage Works business from a second-year startup to an established brand. • Trade Marketing – managed $1 billion in trade and consumer incentives used through distribution, home builders, and national retailers such as Best Buy, Lowe’s, Sears, and Home Depot. • Manufacturing and Procurement – Led OEM sales to Sears for refrigeration business. Manufacturing experience from small assembly areas, injection molding operations, to integrated facilities with 1000’s of employees. Led business reliant on vertical manufacturing operations, 3rd party manufacturing, sourcing of finished products, and mixtures of all three. • Specialties: – Go-to-market commercialization, P&L ownership, Marketing, Merchandising, Operations, Innovation, Product Development, M&A Integration, B2B sales, make vs buy decisions, all based on a solid financial background.
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President & CeoLasalle Bristol 2017 - PresentElkhart, In, UsLaSalle Bristol manufactures and procures innovative building products, providing distribution services to the Manufactured Housing and Recreation Vehicle Industries. We combine four manufacturing locations, import sourcing expertise, and 14 regional distribution centers to provide best in class service levels to our US and Canadian manufacturing customer base.LaSalle Bristol is significantly outperforming the growth of both the RV industry and the Manufactured Housing industry through keeping our promise to our customers: "Differentiation through Service and Innovation" -
Sr. Vp Mh SectorPatrick Industries, Inc. Dec 2018 - PresentElkhart, In, UsLed sale of LaSalle Bristol to Patrick Industries Nov 2018. Successful transaction to PATK of assets and entire management team. Continued as President LaSalle Bristol, also assuming leadership position of the MH sector within Patrick Industries. -
Member - Board Of DirectorsArran Isle Limited Jan 2017 - Dec 2018Arran Isle was the Equity owner of LaSalle Bristol - prior to transaction with Patrick Industries
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General Manager - Commercial Strategy And OperationsWhirlpool Corporation 2010 - 2016Benton Harbor, Michigan, UsWhirlpool is a leading global manufacturer of major home appliances, with several well known brands including Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul. Product categories include fabric care, cooking, refrigeration, dishwashers, counter-top appliances, garage organization and water filtration, plus several emerging new products and services.Focused on aggressive margin and share growth by improving operations across all Sales channels, Merchandising, Marketing, and Supply Chain functions. Develop and implement strategies that lean commercial processes and align metrics, goals and incentives across the commercial organization. Provide leadership of cross-channel US go-to-market tactics and execution for sales channels and product category merchants. Accountable for cross-channel sales activities for all U.S. Brands and major appliance product categories. Measured success though group revenue, operating profit and shareAccountable for strategic planning and daily management of four distinct operations across U.S. appliances business:- Pricing/Margin Realization (PMR) Operations -- incorporates all pricing and allowance accountability for over $10 billion of sales revenue. - Co-marketing -- produces and measures trade-specific consumer promotions and sales incentives. - Sales Training -- develops and delivers internal and trade-direct learning solutions for an internal sales force and trade customers. - Marketplace Insights -- combines internal, 3rd party, and trade-provided data to create winning category management solutions for our trade customers. -
Vice President And General Manager, Trade Marketing And OperationsWhirlpool Corporation 2007 - 2010Benton Harbor, Michigan, UsLed a go-to-market team of merchandising, marketing, finance, and operations staff that marketed Whirlpool Corporation’s entire brand and product portfolio through trade customers (including Lowes, Sears, Best Buy and Home Depot). Responsible for P&L, trade pricing strategy, trade advertising, weekly trade and consumer promotional execution, and trade incentives. Successfully implemented price strategies with merchandising support that increased like-for-like pricing, improved mix, and reduced allowances.
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Vice President And General Manager - Amana And Value BrandsWhirlpool Corporation 2006 - 2007Benton Harbor, Michigan, UsDeveloped and implemented a post-merger brand strategy to maximize value from ten owned appliance brands. Actions resulted in re-investing, licensing, or providing trade customers with a unique distribution of brands such as Amana, Magic Chef, Estate, Performa and Admiral.
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Vp, Sales And Marketing Lead, Maytag Acquisition / IntegrationWhirlpool Corporation 2005 - 2006Benton Harbor, Michigan, UsSuccessfully led the acquisition and integration process for the Sales, Merchandising, Marketing, and Operations groups as Whirlpool acquired the Maytag Corporation (including the Maytag, Amana, and Jenn-Air brands). Orchestrated all go-to-market aspects of the integration, including marketing and brand strategy, staffing requirements, and trade policies such as pricing, shipping and terms.
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Division President / General Manager, Gladiator Garage WorksWhirlpool Corporation 2004 - 2005Benton Harbor, Michigan, UsGeneral management responsibility for new brands, as well as continued responsibility for leading the multi-brand operations for the core business. Led development of the new Gladiator brand of garage organization products during second and third year of start-up operation. Accountability for all aspects of marketing, engineering, product development, procurement, manufacturing, sales, licensing, and operations functions, requiring unique resources as Whirlpool’s only non-appliance-centric brand.
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Vice President, Portfolio Operations And Strategy / Global Brand Marketing StrategyWhirlpool Corporation 2001 - 2003Benton Harbor, Michigan, UsReported to the EVP of North America, with dotted line responsibility to the COO for Global Brand Council leadership. Responsible for North American multi-brand market place operations including pricing, programming, merchandising, market launch, and communications. Also responsible for strategic planning.
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Vice President / Gm - North America InnovationWhirlpool Corporation 2000 - 2001Benton Harbor, Michigan, UsLed the company through successful change to embed innovation as a core part of the business culture. Introduced an innovation process designed by Strategos (Gary Hamel) that resulted in multiple new strategic business units.
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Director Brand Marketing And MerchandisingWhirlpool Corporation 1997 - 1999Benton Harbor, Michigan, UsP&L responsibility for laundry and dishwasher business for Whirlpool, KitchenAid and value brands. Responsible for brand positioning, product development, ideation and design, market research, advertising, pricing, promotions, mix, channel and consumer communications.
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Director Product Marketing - Cooking, Whirlpool BrandWhirlpool Corporation 1996 - 1996Benton Harbor, Michigan, UsLed marketplace launch of a new cooking product line.
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Director Product Marketing And Sales, Refrigeration, Sales To SearsWhirlpool Corporation 1995 - 1996Benton Harbor, Michigan, UsLed sales, product development and merchandising to ensure that sales, earnings, and market share goals were met for refrigerators, freezers, air conditioners, and dehumidifiers sold through Sears. Developed the short and long-term product strategy.
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Sales Manager, Refrigeration, Sales To SearsWhirlpool Corporation 1993 - 1995Benton Harbor, Michigan, UsResponsible for sales and profits of all refrigerators sold to Sears, Roebuck & Company. Managed promotion and advertising budget.
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Marketing Manager - Consumer ServicesWhirlpool Corporation 1992 - 1992Benton Harbor, Michigan, UsDeveloped and implemented a strategic marketing plan for after-the-sale services business offered by Whirlpool.
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Account Manager - Retail / Builder Sales - KitchenaidWhirlpool Corporation 1991 - 1992Benton Harbor, Michigan, UsResponsible for sales, training, and advertising for retail dealers and contract distributors.
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Branch Service Manager, Consumer ServicesWhirlpool Corporation 1989 - 1991Benton Harbor, Michigan, UsP&L responsibility for start-up of two new factory-owned service centers.
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Territory Sales ManagerMcneil Consumer Products 1988 - 1988New Brunswick, Nj, UsA global leader in over-the-counter pharmaceuticals such as Tylenol.
Andrew Batson Skills
Andrew Batson Education Details
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The University Of AlabamaMarketing -
The University Of AlabamaMarketing
Frequently Asked Questions about Andrew Batson
What company does Andrew Batson work for?
Andrew Batson works for Lasalle Bristol
What is Andrew Batson's role at the current company?
Andrew Batson's current role is President & CEO at LaSalle Bristol.
What is Andrew Batson's email address?
Andrew Batson's email address is ab****@****ind.com
What is Andrew Batson's direct phone number?
Andrew Batson's direct phone number is +157429*****
What schools did Andrew Batson attend?
Andrew Batson attended The University Of Alabama, The University Of Alabama.
What skills is Andrew Batson known for?
Andrew Batson has skills like Product Marketing, Strategy, P&l Management, Cross Functional Team Leadership, Marketing Strategy, Sales Operations, Marketing Management, Product Development, Leadership, Consumer Products, Marketing, Merchandising.
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