Andrew Baum Email & Phone Number

Seattle, Wa, Us

Sausalito, Ca, Us

Lake Forest, Ca, Us

Drove successful reboot of the business model to create high-growth, scalable, sustainable SaaS-based revenue stream with 30+ million users.Increased MRR by 300%+ and Billings by close to 3X by boosting fundamental KPIs including ASP, LTV, conversion rates, and retention while simultaneously decreasing churn significantly.Reduced acquisition costs by redirecting marketing efforts and strategy away from high costs events-only approach to a digital, scalable owned, earned and paid marketing strategy.Developed strategic partnerships and integrations with Google, Microsoft, Dell, Dropbox among others.Introduced new acquisition channels including affiliates network and refer-a-friend programs.Disrupted video creation industry by including robust, collaborative, cloud-based video creation solutions for everyone.Recruited and built a rock-solid Marketing and Decision Science organization from scratch.

Mountain View, Ca, Us

Originated and led the first two acquisitions in SmugMug’s 18-year history resulting in a windfall of thousands of new revenue generating customers with limited downside risk.Oversaw all marketing including trade shows and events, advertising, PR, messaging, brand and identity, digital marketing, SEM, SEO, websites, social marketing, newsletters, blogs, collateral and award winning SmugMug Films.Drove rebrand and digital marketing focus with new website, marketing assets and tools.Worked strategically with international manufacturing partners to tap opportunities through co-development, marketing awareness and ongoing programs.

Santa Clara, California, Us

Drove and managed all aspects of strategic relationships including engineering, marketing and Biz Dev with critical ISVs and IHVs both big and small (Adobe, Apple, Symantec, ArcSoft, etc.).Turned around strained AMD – Adobe relationship through creative positioning and generation of “can do” resources.Successfully collaborated with Adobe to sharply accelerate speed of applications like Premiere Pro and Photoshop by leveraging open standards, OpenCL and OpenGL, in combination with underutilized on-board hardware resources.Led ISV co-development and co-marketing efforts to big results with limited resources.Awarded for ability to drive key accomplishments with extremely limited resources.Brought together influential speakers for keynotes and sessions, sponsors, co-marketing and promotions for NAB, IBC, Siggraph, Adobe MAX and other key industry events.

San Francisco, Ca, Us

Acted as an advisor on strategy after providing due diligence and guidance on AMD Ventures investment in company. Mixamo was acquired by Adobe in 2015. Mixamo provided a suite of industry-changing products and services to help democratize access to 3D character art and streamline the 3D production process.

Hollywood, Ca, Us

Launched company and first product line. Managed all marketing and sales strategy, activities and personnel. Actively assisted in fundraising activities. Identified, established and developed all marketing and sales tools and infrastructure.Drove marketing vision and strategies while maintaining control of day-to-day marketing and sales operations.Created and managed all marketing communications including media relations, trade shows and events, advertising, messaging, brand and identity, e-marketing, SEM, SEO, websites, social marketing and collateral.Led successful worldwide PR strategy and activities resulting in frequent and wide coverage including numerous high-profile speaking engagements, positive reviews, Siggraph white papers and awards within the first six months of company and initial product launch.Originated and drove strategic relationships with hardware and software partners, channels and customers.

Successfully updated the company, bringing it to the forefront with innovative Web 2.0 tools, services and revenue winning multi-tier membership strategy and model. Drove productive, results-driven, marketing, sales and account management teams with focus on growing membership and top-line e-commerce revenues. Responsible for Pro Photo Business Unit Sales and Operations, P&L and total Printroom Marketing Operations and budget.

Mountain View, Ca, Us

Developed and managed North American marketing for Pinnacle’s range of leading consumer video products. Responsible for major consumer touch points including regional and worldwide packaging creation; regional product development; total creative direction, control and management of North American website; online and traditional print advertising campaigns; sales collateral and tools development; and tradeshows and events.

Mountain View, Ca, Us

Developed worldwide messaging and Go-to-Market strategies for leading Studio family of home video editing products. Organized and directed cross-functional teams for worldwide marketing of prosumer/professional Liquid Edition and Broadcast Liquid line of video editing products as well as Education markets and products.

Mountain View, Ca, Us

Managed design and development for award winning CinéWave line of professional video editing products. Led all worldwide marketing and sales activities for product line.Created multiple marketing and business plans, product guides and marketing requirements documents.Managed the bill of materials (BOMs) and revenue, supply and margin contribution forecasts and analysis.Generated funds, engineering resources and press through innovative partnerships with vendors/partners, including Apple, Sony, Panasonic and JVC.Transformed the market by leveraging industry luminaries such as Martin Scorsese and projects such as the Matrix movie series and the Winter Olympics on NBC.

Cupertino, California, Us

Key contributor to the overall product and feature design of the best-selling, Emmy Award winning, Final Cut Pro. Developed and managed the worldwide marketing and sales introduction including advertising, promotions, branding, collateral, event participation, website content, channel creation and maintenance, PR, pricing, forecasts and box contents.Made Final Cut Pro the best-selling software product in the professional/prosumer video creation category within a year. Kick-started sales and garnered channel partners with bundles, channel training and promotion of end-to-end solutions.Dramatically increased the size of the digital video creation market by targeting solutions for new creative areas.Created Apple’s overall video product strategy and marketing messages.Directed Apple and partner press releases and drove coverage resulting in hundreds of articles and dozens of awards.Developed a number of complementary third-party relationships and products.

San Jose, Ca, Us

Managed all business development and financials; contributed to the worldwide marketing plans for the Audio/Video Business unit and was instrumental in the sale of video technologies (Final Cut Pro) to Apple in 1998.

Executive Education: Innovative Technology Leader

Executive Education: Entrepreneurship, Entrepreneurship/Entrepreneurial Studies

Master Of Business Administration - Mba

Bachelor Of Arts - Ba

Disney’S Approach To Leadership Excellence, Leadership

Education record