Leader with a reputation for strategically driving and optimizing general management, marketing and sales functions while closely managing day-to-day control of tactical operations. Successfully create and manage teams responsible for launching companies, web services, product lines, corporate initiatives and strategic programs that impact the bottom line.Effectively transform companies by evaluating business models and making changes needed to drive improvements in awareness, acquisition, loyalty and satisfaction while reducing costs and improving returns. Manage life cycles from conception including product design, development, quality and launch partners, marketing and sales activities for dozens of successful consumer and professional SaaS, software and hardware solutions.Conceptualize, develop and direct innovative marketing plans, programs, partnerships, initiatives and procedures for award-winning consumer, prosumer and professional products at several top-brand companies.Specialties: ▪ Digital Marketing ▪ Strategy ▪ Product Management ▪ Integrated Marketing ▪ Biz Dev ▪ E-Commerce ▪ Social Media ▪ Channel Marketing ▪ UX ▪ Creative Direction ▪ Financial Management ▪ Brand & Identity ▪ SaaS ▪ Alliances