Andrew Bendall Email & Phone Number

Astwood Bank, Gb

Chipping Campden, Gloucestershire, Gb

• Product marketing and new product development with ownership of critical paths and cross functional coordination.• Data driven product development, positioning, pricing and marketing activation applying market intelligence, consumer persona and lifestyle trend analysis, product and service reviews and trade customer feedback. • Communication of brand and product values and features through consistently engaging messaging, captivating story creation and visual identity to drive purchasing decisions.• Production of clear and concise communication and sales tools to ensure all sales, marketing and customer service teams are aligned with the brand and product vision and enabled to grow revenue.• Creation of product builds, bundles, promotional offers, packaging and point of sale solutions to maximise sales growth and new customer acquisition through online channels, prominent retailers including John Lewis and Lakeland and the hospitality sector.• Management of the Marketing Team in the implementation of the integrated marketing plan across ecommerce, retail and hospitality trade channels.• Management of an external PR & Media agency targeting consumer and retail and hospitality trade audiences.• Management and performance monitoring of the team in the delivery of email and social media campaigns, influencer marketing programs, partnerships, promotions, segmentation and hospitality sector demand generation which consistently exceeded targets. • Consistent and timely creation of inspiring and convincing marketing collateral and digital assets including copy, photography and video, packaging, catalogues, POS, retail display and merchandising solutions, trade shows and events.• Collaboration with the ecommerce team in the continual development of the website to enhance the user experience through functionality, navigation and engaging product and brand content with acquisition, conversion, retention and referral initiatives to drive sales growth by over 10%.

Shropshire, Gb

Incorporated in 1872, Craven Dunnill is the UK’s longest operating tile supplier and the leading global manufacturer of traditionally styled, decorative ceramic tiles.• Management of the strategic and tactical delivery of integrated digital and traditional marketing activity, targeting consumers and diverse commercial audiences in the construction and interior design sectors for the four divisions in the Craven Dunnill & Co Group.• Selection and management of a new PR company to raise the profile and celebrate the rich heritage and craftmanship of Craven Dunnill Jackfield targeting trade, architects and specifiers, interior designers, consumer audiences and prospective commercial partners.• Delivery of a new E-Commerce website with over 1000 tile and accessory SKUs with responsibility for development and continued enhancements, content, navigation and functionality, sales and operational systems integrations and ecommerce strategy.• Ownership of the Product management process including trend analysis, new range selections, internal communication and launch into distribution retail partners with provision of trade marketing support, POS, displays, literature and price lists.• Leadership of the Craven Dunnill Showroom team to provide high levels of customer service and drive sales to trade customers, self-build and end consumers delivering a 10% increase in sales.• Worked with the Craven Dunnill Specifier Ceramics division to drive awareness and demand generation, targeting architects and specifiers, interior designers, house builders and contractors involved in a variety of residential, commercial and public sector projects.• Management of internal and external resource to deliver high quality marketing digital and printed collateral.

Part of Lifetime Brands, a NASDAQ listed business and the largest non-electrical housewares company in the world, KitchenCraft is a market leader in the kitchenware industry. A respected B2B provider of the everyday essentials and stylish, decorative kitchenware.• Delivering strategic growth for multiple brands, balancing a mix of trade marketing activity and consumer marketing communications.• Management of a five-strong brand development team, focused on developing brand led consumer marketing activity, providing guidance, support and inspiration to activities and individuals.• Development and delivery of the industry leading 660-page annual catalogue with over 4000 active SKU’s, involving extensive copywriting, proof reading, photography briefs and shoots and high levels of organisation to meet demanding print deadlines.• Creative representation of key brands and product launches at major UK and international trade shows with stands in excess of 350sqm.• Working closely with the Buying and Supply Chain teams throughout the product launch process to deliver effective and timely market activation of up to 400 new product lines each year, with the creation of impactful product packaging and rich, accurate and engaging content including product and lifestyle photography, video content and digital assets. • Development of consumer led digital marketing activities with a focus on website content and social media channels to drive engagement and conversion, integrated with offline activities including events, media and PR campaigns and channel marketing activities. • Management of trade marketing activities to drive sales through national multiple retailers, grocers, independent customers and ecommerce accounts, including promotions, instore demonstrations, innovative instore fixtures and point of sale materials. • Effective management of both internal creative resources and external agencies.

Gloucester, Gloucestershire, Gb

• Appointment and management of a specialist agency to deliver a new brand strategy unifying group divisions, providing clarity of communication and enhancing the perception of the Dutypoint brand.• Creation and implementation of a new digital marketing strategy and activation plan to generate demand and brand awareness for all group divisions to meet the ambitious growth plans of the business.• Introduction of an inbound marketing strategy with the integration of Hubspot into the marketing, business development and sales team functions and the effective management of CRM systems. • Development of multiple customer personas including architects, consultants, contractor and installers involved in new build and refurbishment projects across all areas of construction to understand their specific and varied requirements, complex customer journeys and touchpoints with the Dutypoint brand.• Management of the content marketing plan targeting those specific personas with interesting, helpful and relevant content, materials and assets to drive website traffic and engagement and generate demand.• Integration of digital and offline marketing activities from the development of a new Dutypoint website, SEO, social media, email and online PR.• Central role in the success of the new Tradepumps.com ecommerce website with responsibility for the continual development of the platform, management of an external PPC agency, content production and distribution and customer acquisition, retention and engagement activities.• Implementation of successful customer promotions and the production of marketing communications materials, promotional merchandise and sales support materials.• Introduction of a New Product Development process and Product Manager role to provide strategic direction, focusing on commercial objectives and accurate technical product documentation and assets.• Active role in GDPR compliance process.• Creation and development of a strong marketing team of six.

Hartlebury, Worcestershire, Gb

Strategic responsibility for all marketing activities within the UK’s leading manufacturer and supplier of timber garden products.• Management of the strategic marketing plan to drive brand awareness and sales of core and new products through national DIY multiples, Supermarkets, Builders Merchants, Garden Centres, and Online retailers. • Development of the digital marketing strategy incorporating multiple Social Media platforms, Forest Garden Website, Customer Ordering System and Online Resource Centre for marketing material and assets.• Production and distribution of high quality richer content and engaging digital assets including product and technical information, buying and “how to” guides, photography, video and infographics.• Management of agencies, suppliers and internal resource to produce and implement POS materials, merchandising solutions, literature and promotions to enhance the omni-channel consumer experience and drive sales through over 1000 store locations across the UK.• Implementation of effective trade and consumer PR/Media campaigns through online and offline channels.• Delivery of inspirational and engaging consumer and trade exhibitions and corporate hospitality events, including interactive show gardens at the RHS Hampton Court Flower Show and the creation of a 5,000 sq ft product showroom at the Forest Garden Group head office.• Management of the New Product Development process to drive innovation and enhance the product offering across multiple categories in line with the company’s strategic vision and channel strategy.• Production of consumer segmentation, market mapping, competitor insight and product performance data to ensure informed and effective decision making throughout the product development process.

Atlanta, Ga, Us

A strategic marketing role for Graco, a leading Baby and Parenting brand, responsible for the communications budget and operating across EMEA as part of a US owned multi-national company renowned for its extensive portfolio of high profile global brands.Managed the transformation of the Graco brand in EMEA, developed and delivered market activation plans to support new product launches, produced localised marketing communication materials for use across EMEA including the design, launch and management of 19 new localised websites, and implemented a new digital strategy incorporating Search Marketing, Social Media, advertising, CRM and Email Campaigns.

Strategic marketing and brand role for the Swedish owned Inwido Group, a major international manufacturer of quality, high performance timber windows and doors. I re-launched and developed the Allan Brothers brand in the UK and delivered integrated, multi-channel marketing communications plans.

Coventry, West Midlands, Gb

Developed and implemented customer focused marketing strategies with responsibility for communications budgets and supplier contributions, targeting all areas of the construction industry and the end consumer for the UK’s leading timber and builders’ merchant.

Southam, Warwickshire, Gb

UK Product Manager: Delivered strategic product launches in the UK for a developer and worldwide publisher of entertainment software, achieving numerous “Top Ten” and “Number 1” games console and PC sales charts positions. Created and implemented integrated multichannel marketing plans to support product launches and the Codemasters brand through Media (including print, TV, Radio and Online), PR, Trade Marketing, Promotions and Press, Consumer and Trade Events. Product Manager: Managed games titles from prelaunch activity, launch and throughout their lifecycle. Developed brand strategies and marketing plans, delivered print and digital marketing communications materials and provided first point of contact for global marketing, PR, sales and website teams, distributors and external clients requiring product information, assets, product presentations and demonstrations.

Marketing/Marketing Management, General

Education record