Sales, marketing, and operations consultant for small and independent cannabis operators in Massachusetts:Root & BloomTemple Hill CollectiveHighMark ProvisionsRebelleTwisted GrowersBlackstone Valley Cannabis

Managed and coached team of Account Executives and Brand Ambassadors to grow retail presence and sell-through success with key accounts, new partners, and internal stakeholders. Trained and lead multiple departments with a unified understanding and approach to complete tasks and hit goals. Oversaw launch of new Traveler all-in-one brand, sell-in and sell-through as well as marketing program coordination.

Oversee all wholesale sales and operations for plant-touching division of TILT Holdings across all markets: Massachusetts, Pennsylvania, and Ohio. Hire, train, manage, and motivate wholesale teams in each market to achieve and surpass goals laid out each month/quarter. Work with C-Suite, directors, and general managers to align production and planning needs and improve communications. Collaborate with marketing and brand experience teams to implement education for sell through and success at store level. Plan, train, equip, educate team, and launch new products with brand partners such as Old Pal, Airo, and Her Highness. Implement sales leadership focused on goal setting, KPIs, and consistent feedback with training curriculum. Regularly provide data and feedback to production and cultivation teams to cooperatively plan for forecasted sales needs.

Established and grew wholesale revenue and product distribution throughout cannabis dispensaries in Massachusetts. Managed daily flow of product wholesale inventory including flower, edible, and concentrate products. Grew wholesale account base to over 100 active licensed partners in Massachusetts. Created monthly sales strategy and revenue plans and work with proactively with teammates to grow market share, manage 2 direct reports with monthly plans and goals to help drive overall business and expand brand visibility, and track and provide analysis of current accounts, potential accounts, contacts, and opportunities for growth using CRM. Coordinated with operations and production teams weekly to allocate and pre-plan wholesale sales opportunities. Implemented integrated wholesale software into preexisting workflow to improve flow of inventory and sales. Worked proactively with production and retail teams to tackle challenges and implement improvements.

Oversaw all Bell's Brewery marketing, operations, inventory and B2B sales in territory, onboarded and managed new partners, and coached sales team on consultative and data-driven customer service. Provided data-driven plans for forecasting, ordering, inventory management, and sales programmingdeveloped launch strategy, go-to-market production and sales forecasts, and detailed goals for distributors. Communicated OKRs, inventory priorities, and customer experience expectations to all partners.

Oversaw all Bell's Brewery marketing, logistics, inventory, and B2B relationships in Northern Illinois. Trained, coached, and motivated sales team and retailers to drive meaningful partnerships and achieve goals. Maintained partnerships and grew relationships between Bell's and 7 key distributor partners throughout territory.

Oversaw all sales and marketing for Duvel Moortgat and Boulevard Brewing Co. brands in greater Chicago, northern Illinois, and Indiana territories. Managed and worked with 14 wholesalers throughout northern Illinois and Indiana. Tracked brand performance using VIP/iDig and IRI data and implement programming to reach company and wholesaler goals. Grew brand awareness and distribution. Organized launch events and beer festivals. Managed wholesaler inventory and ordering to ensure proper resources and operations protocol. Called on accounts within territory to increase brand visibility, sales, and promote marketing initiatives. Managed and delegate to a sales representative and four brand ambassadors. Worked closely with chain team and local chains to implement programming and increase sales. Provided detailed training for wholesaler and retailer teams. Collaborated with wholesaler brand managers to design sales incentives and marketing programs.

Managed and serviced Belgian beer accounts throughout the greater Chicagoland area. Cold called, opened new accounts in the city of Chicago as well as western and southern suburbs. Worked hand-in-hand with wholesalers to achieve volume and distribution growth goals. Organized and oversaw regular events, festivals, and beer samplings at accounts and beer venues. Managed warehouse inventory of point of sale items and ordering. Regularly rode with wholesaler sales representatives to achieve maximum effectiveness and expand brand presence. Provided accounts with materials to increase brand exposure such as glassware and other point of sale items. Worked closely with VIP/iDig sales databases to find opportunities and distribution gaps. Structured incentives for wholesaler sales representatives to expand brand distribution. Piloted Duvel Art programming, events, and gallery relationships within the Chicago art community. Utilized presence of Duvel in the art community to promote Duvel art programs, glassware, and contests. Organized Belgian beer and food pairings and events throughout greater Chicago.

Harpoon Distributing Company