Andrew Berlin Email & Phone Number

New York City Metropolitan Area

Oversee all digital revenue operations. Establishing workflows, policies, milestones, and implementing overarching strategic goals.

New York, New York, United States

• ▶ SCOPE: Oversaw Ad Operations department responsible for over $60M in annual gross revenue managing inventory monetization operations across 100+ web properties with success despite multiple changes in leadership..
• Achieved 5% increase in revenue per ad opportunity by optimizing programmatic demand stack and ad mapping.
• Expanded strategic clients’ monthly advertising platform spend by factor of 10, delivering +$700K monthly. Implemented project-specific bidding strategies and workflows exceeding client’s targeted KPIs.
• Advanced product launch efficiency +50% by developing and implementing GTM procedure improvements. Streamlined and automated processes, slashing redundant tasks and excessive wait times.
• Developed long-term product strategy and operational policies by designing company’s future business operations.
• Negotiated post-merger asset consolidation by redesigning monetization policies and procedures.

New York, New York, United States

• ▶ SCOPE: Founded consulting enterprise, managing projects to advance ad operations and monetization, user acquisitions and marketing, product development and GTM frameworks by establishing marketing strategies.
• Maintained positive ROI by managing and optimizing programmatic demand partner auction through extensive yield analysis delivering actionable data results. Developed robust reporting dashboards and ensured on-time and.
• Established entire supply chain and created marketing strategies, pricing, budgets, brand and creative guidelines. Built performance dashboards, reporting P&Ls, optimization policies, and target KPIs for product.
• Identified, negotiated, and signed affiliate partners to market and distribute B2C product offering. Managed media buys on social platforms and search engines (Google and MSN). ➜ ADCLOUD MEDIA: Launched PPC ad network.

New York, New York, United States

• ▶ SCOPE: Tapped by CEO/Founder to lead company’s operations, business development, and advertising sales across Display, Search, and Video (CTV) products, reporting directly to CEO. Built lean, high-performance team to.
• Developed operational and monetization methodologies for 100 CTV channels and 70+ digital publishing websites.
• Delivered $50K in gross daily revenues across new product offerings by forming precise marketing and monetization policies.
• Achieved $85K in average daily revenues on proprietary pay-per-click ad network by onboarding high-value demand partners and direct advertisers.
• Curated and onboarded 24 undiscovered YouTube influencers via social media research and contract negotiation.
• Trained and advised 3 direct reports, managing display/video and search products of the company.

New York, New York, United States

• ▶ SCOPE: Reported to C-suite leaders driving business development efforts; identifying, negotiating, onboarding, and managing the entire pool of publishing partners. Led advertising partner success initiatives.
• Grew company daily revenue from $25K to $60K by identifying and onboarding high-quality inventory sources.
• Maintained 35% gross margin during growth by implementing successful user acquisition campaign optimization strategies.
• Achieved sub 3% IVT rates by developing proprietary inventory quality and audience verification policies and procedures.
• Implemented complementary third-party tools, establishing fluctuation resistant display product monetization funnel.

New York, New York, United States

• ▶ SCOPE: Reported to SVP Sales, delivering analytical support to sales and business development leaders. Deployed robust reporting templates and dashboards to track and optimize processes for revenue, cost, and.
• Achieved $2.5K daily revenues (70% margin) by developing innovative revenue stream of selling remnant inventory.
• Delivered $100K in daily spend for client by conducting precise daily user acquisition campaign optimizations.