The early years of my eCommerce tenure were focused on the evolution of SEO. My Executive/Leadership mentors provided trust and support that enabled for the creation of a world-class SEO Team that I built from the ground up. I strived to define what it would take to establish an authoritative domain that would achieve top search rankings for millions of queries ranging from head to long-tail. With the eventual AutoZone acquisition of AutoAnything, I was able to bring our enterprise SEO capabilities to the next level by building a SEO strategy and supporting Team for AutoZone.com in parallel.With a constant desire to evolve, I went on to build a diverse eCommerce Team that strategically strived to provide prospects and customers with the best user experience possible. With roles ranging from SEO, UX/UI Design, Web Analytics, Conversion Optimization, A/B Testing, Product Launching, Content Strategy, Content Marketing, Copywriting, Graphic & Video Production, Email and Product Feeds.Finding the right team members and grooming talent has been absolutely paramount for all of these successes to come to fruition. I have had the pleasure of seeing numerous of my hires move on to amazing new positions. Whether still at AutoAnything in more challenging roles, at Google managing search campaigns, or on to new adventures as Managers at top-notch Marketing agencies, it's been truly rewarding to see the successes of others. More so than my own. For to me, a true sign of Leadership is finding talent, grooming it, and then knowing when to get the heck out of the way to let them shine as individuals.My new focus will be aimed towards supporting small and medium sized businesses with custom-tailored growth strategies to maximize their organic search and conversion rate potential. Being VP of Marketing at LA SEO gives me the prime opportunity to further build a Marketing agency with a very close and trusted friend of mine, and time to raise our newborn while working from home.