Andrew Giles Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

A multi-disciplinary creative agency + consultancy helping brands challenge convention, unlock inertia, and navigate an increasingly sophisticated media landscape.

Cape Town Area, South Africa

Responsible for helping KJ clients harness the power of culture to solve their biggest challenges. Part strategist and part consumer psychologist, Andrew works closely with media and analytics to create impactful, integrated, and measurable strategic platforms. He’s a proven, thought leader who drives innovation by uncovering cultural insights that surface opportunities and meaning for brands. Andrew's focus was on consumer psychology and data analytics that improve digital experiences and outcomes (with a focus on unmet needs, hidden opportunities and sources of competitive advantage that drive profitable growth and ROI.) He’s also a firm believer in process, data and the science of advertising.

Toronto, Ontario

Goodbuzz combines expertise in media, creative, strategy, and analytics - with talent and technology to help brands build close relationships with their customers across bought, earned and owned media. To this end, Goodbuzz (via Andrew Giles) has successfully worked with agencies and brands alike including the PGA’s Rickie Fowler, author Martin Lindstrom, the Greater Toronto Airports Authority (GTAA), Swiss Chalet, and the Screen Actors Guild (SAG) Foundation, Brand Finance (Canada), Paper Chef, Awkward Family Photos, Level 5, Edelman/Zeno Group, Barilla, Scion, Mayfair Clubs, My Easy Language, the Ontario Craft Distillers Association and a number of others. For more information please email info@goodbuzz.ca

Toronto, Ontario

As the Director of Digital Strategy, I was responsible for defining and overseeing the enterprise digital strategy, encompassing Web sites, landing pages and microsites; paid, earned and owned digital media; and all supporting infrastructure (Web content management, analytics, marketing automation platforms). Additionally, I was responsible for advising all functions on execution, coordination and optimisation of digital strategies. The client-facing role required a thought-leader in digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, metadata, and digital strategy compliance.Ultimately, the role required an advanced understanding of consumer psychology and using analytics to continuously audit and improve digital experiences and outcomes. Armed with consumer insights and data, I was a vital partner to creatives, experience designers, data scientists, analysts, and technologists to help them generate ideas that break through the noise of a cluttered digital marketplace.From synthesizing customer and business insights into creative briefs, strategies and presentations - to translating strategic positioning that guided creative development. The role required someone who was part strategist, part philosopher, and part consumer psychologist with an acute understanding of CPG.Clients included, but not limited to, Heineken, Rickards, Creemore, Coors Light, Workopolis, Mattel, CTV, BNN and the Conservative Party of Canada. A (partial) Work Reel is available here - http://youtu.be/P91mpGmIeFc

Toronto, Canada Area

As the North American Marketing Manager I was responsible for AGFA’s RIS, EHR/EMR, and HIS informatics platforms including value proposition, business model, channels, messaging and go to market. As the primary contact with advertising and PR agencies I was responsible for all communications, content and the brands strategic voice and driving demand generation through on and offline campaigns and tradeshows. Additional responsibilities included supporting sales teams with training, collateral, and promotions, developed strategies (Segmentation, Targeting, Positioning, Portfolio definition and promotion) to drive profitable growth (in line with Quality & Regulatory requirements.) I was proud to be awarded a Launch Team Leadership Award for AGFA's Clinical Radiology Information System (RIS). The STAR Awards program is a longstanding hallmark of the TSIA (https://www.tsia.com/services-excellence/star-awards.html) member community that recognises excellence and innovation in technology services.

Toronto, Ontario

As the Director, Digital Strategy I was responsible for driving the successful planning and implementation of eCommerce, content and digital strategies across the agency’s key clients. The client-facing role required a thought-leader experienced in online shopping, digital executions and loyalty programs and I was expected to drive digital transformation efforts. With close collaboration with client teams as well as inter-agency relationships, I was expected to instil a strong sense of DTC/CPG expertise. Duties also included providing audits, content strategy, vendor management, qualitative and quantitative research, POVs, simplifying complex business issues, draw insights from metadata, pitching new accounts, and juggling multiple brands/projects simultaneously.Additionally, I was expected to be an expert in writing and storytelling (with data and creative) and consumer behaviour melding user needs, business objectives and technical constraints into a cohesive digital offering for Publicis clients including, but not limited to Kia, Purina, Nestle, CIBC, and Hewlett-Packard (HP.)

San Francisco Bay Area

As Management Supervisor, I was responsible for building and managing the GREY Direct/eMarketing team in San Francisco. The office was established primarily to support the Oracle account. However, I also engaged brands like ZipReality, Ask Jeeves, Amex Blue, and Hitachi.Overall, the expectation was to use proven judgment and management skills to handle responsibilities and be expected to deliver/manage projects on schedule. This role included supervising and training junior staff, creative development, as well developing messaging, brand positioning, and new campaigns.With a focus on Direct/ eMarketing (Digital,) I was additionally responsible for pitching new business, educating and selling work through with clients, managing creative reviews, client specific requests, account management status meetings, etc. This role also required budgetary, timeline, and competitive reporting oversight.Duties also included qualitative and quantitative research, POVs, and providing oversight and strategy on all digital initiatives including, but not limited to: website builds and upkeep, CRM, email, landing pages and micro-sites.

Greater New York City Area

As the Senior Content Strategist at Razorfish (NYC), I was responsible for analysing clients’ marketing goals, content needs and performance metadata and then using these to develop customised recommendations and content plans. With an eye to optimising user experience, I created taxonomies and metadata frameworks for grouping and tagging content, performed content and competitive audits, gap analysis, and agency POV’s. I developed the content strategy for complex informational interfaces (transactional websites, intranets, knowledge management systems, etc.) for many notable brands including, but not limited to, e-Trade, Merrill Lynch, Giorgio Armani, Ferrari, Wendy’s, Kate Spade, and Miramax.

Digital Marketing: Ai + Machine Learning, Advanced Customer Engagement, Social Media, Planning, & Analytics.

This course is taught by COLUMBIA BUSINESS SCHOOL'S Professor David Rogers’ and the syllabus is as follows - https://bit.ly/2IUMCZr

Master Of Business Administration - Mba, Marketing

Copywriting

Database Management/ Ecommerce

Bachelor Of Arts, English

Education record