I help companies leverage AI to optimize their marketing and sales. ● Generate more qualified leads and sales opportunities● Close more deals and shorten your sales cycle● Grow your revenue while cutting costs💬 DM me “AI” to learn more!Visit my website (at top of my profile) for free resources.- - -My previous consulting gigs and contract work:💼 Fractional CMO & Head of Marketing at The Virtual Hub (July 2023 - September 2023)The Virtual Hub provides virtual assistants and offshore staffing services for businesses. It's a 350-employee company that's bootstrapped and profitable. 💼 Marketing Strategy & Growth Consultant at Upshift (March 2023 - May 2023) Upshift connects people with businesses in need of extra staff. Upshift is trusted by 1600+ businesses across 25+ cities for staffing hourly workers. Upshift customers: Compass Group, American Airlines Arena, InterContinental Hotels Group, Six Flags, Victoria's Secret, Cedar Fair, Delaware North, Hard Rock Hotel & Casino, Hyatt, Kroger.💼 Fractional CMO / VP of Marketing at Packback (February 2023 - April 2023)Packback is an EdTech company that uses AI to help educators implement high-quality teaching methods at scale. Packback customers: Michigan State University, Maricopa Community Colleges, University of Illinois Urbana-Champaign, SUNY - The State University of New York, Ivy Tech Community College, FSCJ - Florida State College at Jacksonville, HACC, UNT - University of North Texas, Minnesota State, Miami Dade College.

The Virtual Hub provides virtual assistants and offshore staffing services for businesses. It's a 350-employee company that's bootstrapped and profitable.

Packback is an EdTech company that uses AI to help educators implement high-quality pedagogy at scale. Packback’s AI-enabled platform helps students build and master foundational skills such as critical thinking, writing, and research.Packback provides inquiry-based online discussion and long-form writing support to 8,000 instructors and 1.5 million students across hundreds of K-12 and higher ed institutions.Packback customers include Michigan State University, Maricopa Community Colleges, University of Illinois Urbana-Champaign, SUNY - The State University of New York, Ivy Tech Community College, FSCJ - Florida State College at Jacksonville, HACC, UNT - University of North Texas, Minnesota State, Miami Dade College.

Streetbees is a market research tech company that collects billions of data points from consumers to help CPG brands discover new growth opportunities.Streetbees customers include Mars, Mondelez, PepsiCo, Unilever, Nestle, J&J, Kellogg's, P&G, Intel, Coca-Cola, Heineken.At Streetbees: ● Led Marketing (content, demand gen, events, digital, product mktg, brand, comms, pr), Sales Development and Revenue Operations functions.● Doubled monthly volume of MQLs, SQLs & SALs (sales opportunities). Cut cost-per-lead in half. Generated £4.5M in pipeline with £300k in paid media spend (15X pipeline-to-spend ratio).● Created 8 reports, 7 webinars, 24 newsletters, 15 customer case studies. Built sales pitch decks and other sales enablement materials. Led 2 product launches. Influenced 65% of all closed-won deals.My role at Streetbees was eliminated due to company-wide layoffs (15% reduction in headcount).

FourKites is an enterprise software platform that enables the world’s greatest brands to optimize their global supply chains and logistics operations. FourKites customers include Coca-Cola, Pepsi, P&G, Walmart, Gap, 3M, Kraft Heinz, Nestle, Exxon Mobil, Kimberly-Clark, Unilever, Mondelez, Meijer, Best Buy, AB InBev, and Henkel.FourKites was recognized as a Leader in Gartner's Magic Quadrant for Real-Time Transportation Visibility Platforms for two years in a row (2021 & 2022).At FourKites: ● Led a global team of 20 across North America & Europe. Directed Demand Generation, Digital Marketing, Events, Marketing Operations, Marketing Campaigns & Content Strategy.● Grew volume of inbound demo requests from 22 per month (Oct 2019) to 206 (Jan 2022).● Doubled marketing-generated pipeline (100% YOY growth) in partnership with SDR team.● Doubled ARR (100% YOY growth) for 3 years in a row in partnership with Sales team.● Organized webinars to engage prospects, achieved 10X–20X pipeline-to-spend ratio.● Grew website traffic from 18K monthly visitors (Feb 2020) to 89K (March 2021).● Grew contacts database from 30K contacts (June 2019) to 286K (May 2021).

BenchPrep's enterprise-grade learning platform is used by credentialing bodies and training companies to deliver an exceptional, unmatched experience to learners.BenchPrep customers include ACT, GMAC, CompTIA, McGraw Hill, Hewlett Packard, AAMC, ASCM, ISM and Peterson’s.At BenchPrep: ● Executed demand generation campaigns that built 25% of the sales pipeline over 10 months.● Executed digital marketing strategies (ads, content, SEO, social media) that influenced 66% of new opportunities in pipeline.● Managed digital advertising. Created email marketing campaigns and lead nurture campaigns.● Built and managed marketing automation workflows. Developed lead qualification and scoring model.● Configured and managed marketing automation platform. Imported leads, built segmentation lists. ● Created email and landing page templates. Configured integrations, tracking, analytics and reporting.

Yakkety Yak is a full-service digital marketing agency that combines brand strategy, content development and digital marketing to create data-driven results for clients.At Yakkety Yak: ● Implemented a mix of B2C and B2B marketing strategies for clients to maximize ROI and drive revenue. ● Generated a monthly ROI of 151%–395% from Facebook advertising for a B2C client and a quarterly ROI of 250% from Google Ads for a B2B client. ● Enabled the agency to offer SEO services to clients. I grew a client's organic website traffic by 3%–7% MOM.● Developed Social Media strategies for clients that grew their followers by 3%–9% MOM on Facebook, Instagram, Twitter and LinkedIn.● Reported on monthly performance of each client’s website, email campaigns, contacts database, social media, digital advertising, and SEO. Made strategic recommendations to maximize ROI for each client.

Ran digital advertising campaigns that generated $10.3M in sales revenue for online retailers (2011–2017). Earned commissions from affiliate networks. Generated a yearly ROI of 250% to 320% on ad spend.Built a weight loss blog that attracted 30,000 monthly visitors. Used SEO, guest posting and large online communities to drive traffic to blog.Built an email list of 12,000 active subscribers. Tested various subject lines to maximize open rate. Tested different types of email content to maximize engagement and click-through rate.Built an online community of 3,500 users who created 5,700 topics and wrote 95,000 posts.Leveraged owned media channels (blog, email list, online community) to sell a self-published eBook. Generated $46,000 in eBook sales from 2009 to 2010.Built a motivational blog that generated 50,000 pageviews in 30 days from Reddit and StumbleUpon (Mix).Managed business operations, cash flow, payroll, bookkeeping, accounting, licensing, and legal obligations.

Managed company website feature development, frontend design, content updates and sending email communications to clients. Managed data backup planning, scheduling and execution for 10 servers. Managed onsite and offsite data storage. Performed data recovery for end-users as needed.Assisted in the planning, testing and management of offsite disaster recovery protocols. Owned data recovery portion of the plan. Provided IT help desk support for 50 workstation users. Fixed issues with printers, phone lines and network connectivity. Built and configured workstations for all new employees.

Developed an end-to-end email communication system for the company website. Coded functionality and database communication. Developed end-user interface (for marketing team) and admin portal (for IT team).Wrote administrative scripts that automated manual and tedious network administration tasks. Configured and managed network monitoring software. Automated workstation software deployment for new employees. Led IT training sessions for company employees.

Carl Buddig is the parent company of Buddig lunchmeat, Old Wisconsin snack products and Kingsford pre-cooked meals.Worked closely with the marketing team. Managed and updated the company website. Edited and enhanced website graphics.