Andrew (Drew) Brinckerhoff Email & Phone Number

Chicago, Il, Us

Mclean, Virginia, Us

Mclean, Virginia, Us

Driving strategy and execution for the #1 brand in the category across US & Canada

Mclean, Virginia, Us

- Build and lead 5 year digital commerce growth strategy. Inclusive of retail media, product innovation, price & pack design, channel and customer focus.- Lead the Shopper & dComm Marketing Team including omnichannel shopper, pureplay, digital media, and social- Optimize presentation and visibility of Mars Food portfolio online and in-store. Focusing on assortment, media, syndication (Salsify & Syndigo), search, and enhanced content.- Drive new product development for online grocery - optimizing the assortment for digital modality.- Embed omni-channel capabilities in core marketing and sales functions to drive digital transformation.- Drive thought leadership for the organization around digital commerce & performance marketing.- Partner cross-functionally to ensure tactics are driving growth of the business in a sustainable way- Establish relationship with customer teams to build trust and influence.- Unlock novel tactics in digital to help drive trial and increase penetration.- Step-change digital capabilities through novel use of analytics, tools, and reporting.- Manage strategic relationship with Shopper and Digital agencies.- Build and maintain margin accretive plans to help deliver EP targets.Team Leadership• Build and maintain a strong culture within the team, emphasizing collaboration and grit.• Set and communicate clear objectives for the team and individuals on the team• Deploy shopper resources to deliver on team goals• Develop associates and ensure they have clear growth opportunities• Develop clear succession planning.• Apply training and coaching for the team to effectively develop skills needed to grow and succeed in an omni-channel, one demand environment.

Mclean, Virginia, Us

Chicago, Il, Us

-Manage client relations for SEO, paid search, social media, conversion rate optimization, and website analytics partnerships.-Optimization and strategic management of paid search accounts.-Provide customized trainings for website analytics.-Provide website analytics consulting.-Assist in conversion rate optimization strategies and executions.-Provide Google Analytics advanced installations and optimizations.-Provide Google Tag Manager installations and optimizations.-Plan and execute Social Media Advertising.-Create engaging and valuable content promoting best practices of digital marketing tactics, as well as overall strategic outlooks.-Create and execute holistic marketing strategies with internal and external teams.-Create and execute SEO strategies including onsite content changes, technical onsite changes, and offsite marketing tactics.-Create tools to predict and scale future advertising opportunities to new opportunities and current clients-Create standardization for Google Analytics and Google Tag Manager installation including formatting and best practices.-Use marketing data to present new opportunities in various marketing channels to current clients-Assist in new client acquisition by way of data research and optimization recommendations to marketing strategies.

Chicago, Il, Us

-Manage client relations for SEO, paid search, social media, conversion rate optimization, and website analytics partnerships.-Optimization and strategic management of paid search accounts.-Provide customized trainings for website analytics.-Provide website analytics consulting.-Assist in conversion rate optimization strategies and executions.

Evanston, Illinois, Us

-Built and Optimized Automotive Service Search Accounts on Google Adwords, Bing, and Facebook-Built and Managed Facebook Paid Media Campaigns-Assisted in the Development and Execution of Display Strategies-Provided Paid Search Recommendations and Solutions in Strategic Client Meetings-Implemented Mobile Campaigns and Account Strategies-Provided Assistance on Social Media Strategies and Executions-Oversaw Approximately 100 Accounts-Provided Support for Client-Facing Reports and Meetings.

Evanston, Illinois, Us

-Build Client Reports: Includes Analysis of Campaign Performance-Manage Billing for Clients Monthly Invoicing-Manage Information Databases: Including But Not Limited To - Google Analytics, Google Places, Webmaster Tools, Bing Tools-Ensure Successful Implementation of Search strategies-Build and Maintain Facebook Paid Media

Mini Mba, Brand Management

Ba, English