Developed scalable platforms and solutions focused on optimizing marketing strategies and driving revenue growth. Led global initiatives to establish unified marketing metrics and customer segmentation models, resulting in a 35% increase in lead generation and 50% boost in conversion while automating insights and aligning cross-functional teams to deliver impactful business outcomes.

Analytics lead supporting corporate data science strategy and delivering over $70M in revenue through cross-functional product management. Led a team of business analysts and data engineers to automate global reporting solutions and implementation of complex attribution models while advising on company-wide data science initiatives in alignment with strategic business goals and investment planning.

■ Lead and manage data driven insights, collaboration, and alignment for customer targeting strategy in close partnership with CRM, Loyalty, and Data Science teams on design of marketing campaigns that have generated over $30M in incremental revenue■ Leveraged advanced analytics and machine learning in a concerted effort with Data Science team to optimize and deploy several Big Data marketing solutions to over 40M customers; Sales Drive, Reactivation, Churn, and Omni models, expected to generate annual cash flow of over $15M ■ Contributed to Petco's differentiation in Services category by developing a customer win-back initiative that was deployed nation-wide to lapsed Grooming customers resulting in a double-digit rebook rate that has since driven over $2M in sales■ Generated and deployed numerous A/B tests to measure marketing effectiveness including email testing that is expected to significantly grow emailable customer base resulting in an incremental $3.5M in annual revenue■ Department subject matter expert on Marketing Analytics best practices leveraging SQL, Teradata, IBM Netezza, Tableau, Zeta, APT, R, Siebel, OBIEE, Microstrategy, and other tools that support data-driven strategies to drive profitability of marketing programs ■ Developed numerous solutions to automate CRM and Loyalty reporting as well as metric standardization, including tools and training to empower Marketing Managers to own campaign reporting

■ Lead the collaborative development of financial strategy and growth initiatives for Petco's largest category ($1.3 billion annual sales) across 1,400 stores■ Developed annual financial plans to support store P&L's and merchandise and inventory objectives■ Met weekly with C-level Executives to deliver analysis and recommendations to drive EBITDA, GMROI, sales, margin, customer acquisition, and ROI on current marketing initiatives■ Worked in concert with SaaS Test & Learn consultants to develop a new company-wide promotional analysis reporting tool capturing promotional effectiveness measuring sales, unit, margin lift while highlighting market basket improvements and customer acquisition drivers■ Led monthly forecasting meetings to identify key trends and business drivers for over 60 departments while providing recommendations and alternatives based on financial analysis in order to maximize sales metrics and inventory turnover■ Built collaborative department/class/brand plans broken out by channel (brick & mortar, eComm), banner (Petco, Unleashed) and base/non-base store groupings that reconcile to top down budgets

■ Managed team of six Analysts within Natural Food category while generating in-depth analysis for dedicated vendor yielding double-digit annual sales growth ■ Worked with Merchants and vendor to develop most effective omni-channel marketing strategies and merchandise offers including CRM, television, social media, and eCom tactics to drive incremental $20M in sales ■ Developed weekly, monthly, and quarterly performance analysis of all vendor's SKU’s and executed multiple ad-hoc requests in support of various SBU’s■ Leveraged loyalty insights in concert with Nielsen, IRI, and GfK to develop detailed information around customer trends and to identify market share opportunities■ Effectively managed and analyze vast amounts of data utilizing Microsoft Office Suite, Microstrategy EDW, and Test & Learn software by Applied Predictive Technologies (APT)■ Experience with Oracle Retail environment including SQL Developer, Retail Merchandising Systems (RMS), and Product Information Management (PIM)■ Met with buyers, vendor, and executive teams regularly to present analysis, conclusions, and resulting action points to drive sales and profit improvement

■ Appointed by Physician and Corporate Manager to successfully complete optimization of all billing procedures within the practice utilizing various industry-specific software in analysis of annual billing and insurance reimbursements■ Presented Corporate Manager with clinical analysis showcasing procedures performed in office receiving highest reimbursement rates through insurance companies and subsequently optimized clinical practices to center around those procedures resulting in highest grossing quarter to date■ Analyzed likelihood of disease relapse in refractory vertiginous patients while calculating statistical distribution of occurrence of various ailments treated within office