Andrew Capland work email
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I help heads of growth have more influence and impact with 1:1 coaching - and I help early-stage SaaS teams scale as a product-led growth advisor.
After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:
You’re not always sure which lever to pull to drive meaningful impact.
You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution
You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.
Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.
You’re ready for the next level but don’t have a clear roadmap to get there.
I'm Andrew
I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.
I’ve been where you are.
I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.
Now, I take everything I've learned to help other growth leaders increase their impact and influence.
☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started
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Product-Led Growth AdvisorProof-Of-Skill Jan 2025 - Present
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Product-Led Growth AdvisorProtocols Feb 2025 - Present -
Co-FounderCamp Solo Jan 2024 - PresentCamp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co -
Podcast HostDelivering Value Podcast Mar 2023 - PresentGreater BostonCandid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success. No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges. Subscribe 👇 -
AdvisorNavattic Feb 2022 - Present -
Advisor: Product-Led GrowthContingent May 2022 - Feb 2024 -
Advisor: Product-Led GrowthExpel Dec 2022 - Jun 2023 -
Product-Led Growth AdvisorResound Oct 2022 - Feb 2023 -
Advisor: Product-Led GrowthGevme May 2022 - Dec 2022 -
Product-Led Growth AdvisorBlackthorn.Io Mar 2022 - Oct 2022 -
FounderDelivering Value Jun 2021 - PresentGreater BostonI help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor. Services include: * 1:1 coaching for heads of growth * PLG advising for SaaS teams I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message! I've supported clients from amazing companies like: copy.ai Notion Sprout Social Pendo Lusha Whimsical Motion -
Product-Led Growth AdvisorHappeo Oct 2021 - Jun 2024 -
Product-Led Growth AdvisorAvrios Oct 2021 - May 2023 -
Head Of GrowthPostscript Nov 2019 - May 2021I work with an amazing team of folks focused on growing our ecommerce SMS marketing product. -
Director Of MarketingWistia Aug 2018 - Jul 2019Cambridge, MaI was the marketing lead for Wistia's video marketing product during a transitionary period -
Director Of GrowthWistia Apr 2017 - Nov 2019Cambridge, MaI lead cross-functional initiatives focused on increasing Wistia's growth rate. Our approach is to identify what's valuable to our target customers. Then, display that value in creative ways to drive conversions, product usage, and eventually purchases of Wistia's high-volume freemium product. We collect lots of funnel data across the end-to-end customer experience. That data fuels different designs, experiences, projects, and a/b tests across the user journey. We track the impact of those projects, identify new areas of opportunity, then do it all over again. Our team worked on conversion rate optimization, new user onboarding, and product-led growth strategies.
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Growth Team LeadWistia Feb 2016 - Apr 2017Cambridge, MaNew user acquisition Conversion rate optimization a/b testing
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Acquisition ManagerWistia Jul 2015 - Feb 2016
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Principal Inbound Marketing ConsultantHubspot Mar 2013 - Jun 2014Cambridge, MaHalf of my job was running on-site workshops to assist HubSpot customers develop, fine-tune, and problem solve their inbound marketing efforts to accelerate growth. I did this by first, auditing inbound marketing data, identifying quick wins and areas for improvement, and then spending time to develop a plan of action for long-term sustainable growth. The other half of my job involved actually creating campaigns for HubSpot customers. I developed fully integrated campaigns, which included blog posts, landing pages, email promotions, marketing automation, and post-campaign data analysis. All customized for each client based on business goals and buyer personas. -
Senior Inbound Marketing ConsultantHubspot Jan 2013 - Mar 2013Cambridge, MaMy job was to roll up my sleeves and help Hubspot Customers design, create, and implement Inbound Marketing Campaigns in the smartest ways possible.
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Inbound Marketing ConsultantHubspot Nov 2011 - Dec 2012Cambridge, Ma
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Senior Analyst Media OperationsDigitas Apr 2011 - Nov 2011Specialized in working on the technical side of online advertising for Fortune 100 clients. Role entailed understand how advertising works, and using various forms of technology to ensure the ads for my clients functioned properly across all channels. Executed all operational aspects of display media campaigns, and was specifically responsible for tag generation, asset QA, creative management, rich media, video, optimizations, targeting, advanced reporting, and troubleshooting. Included being an expert on the fine details of html code, as well as the bigger picture side of analytics, testing, and conversion tracking. Was also responsible for teaching these concepts to others (both on the technical and non-technical side), and leading team through complex executions. -
Analyst, Media OperationsDigitas Oct 2008 - Mar 2011
Andrew Capland Skills
Andrew Capland Education Details
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ReforgeGrowth Lecture Series -
Marketing
Frequently Asked Questions about Andrew Capland
What company does Andrew Capland work for?
Andrew Capland works for Proof-Of-Skill
What is Andrew Capland's role at the current company?
Andrew Capland's current role is Product-led Growth Advisor.
What is Andrew Capland's email address?
Andrew Capland's email address is ac****@****pot.com
What is Andrew Capland's direct phone number?
Andrew Capland's direct phone number is +161794*****
What schools did Andrew Capland attend?
Andrew Capland attended Isenberg School Of Management, Umass Amherst, Reforge, University Of Wollongong.
What skills is Andrew Capland known for?
Andrew Capland has skills like Online Advertising, Online Marketing, Email Marketing, Seo, Social Media Marketing, Analytics, Blogging, Digital Marketing, Lead Generation, Marketing Strategy, Marketing, Advertising.
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