- Headed day-to-day operations and led an agile team of artist agents and promoters- Managed a roster of 20+ artists (including musicians, actors, KOL/influencers and models), overseeing their portfolio, activities, career development, and business dealings- Negotiated and secured lucrative contracts for clients for live performances, TV show appearances, recording deals, endorsements, licensing agreements and performance bookings- Developed artists’ EPKs and Profiles, as well as their social and online presence through both mainland Chinese and international social media platforms- Built a strong ecosystem of support to help develop artists’ work portfolios through local producers, recording studios, music video producers/directors, photographers, dancers, and stylists- Built relationships for artists with brand partners in a variety of industries (such as LEVIS, Panerai, YSL, Fila, Nike, beats by dre, and Chinese domestic brands)- Executed and coordinated successful promotional campaigns with publicists and media agencies to increase visibility and fan engagement- Executed the planning, budgeting, operations and logistics of numerous tours and performances, both as an organizer and for individual artists as performing acts- Networked through vast relationships ranging from domestic streaming platforms to music publishers, recording companies and labels, magazines, influencers, performance venues and other top artist collaborators- Expanded and implemented additional revenue streams to support the agency (including artist merchandise development, offline events, and custom apparel brand and product development)

- Assisted in promoting the school’s curriculum to new recruits- Organized and facilitated networking events and opportunities that led to brand partnerships and new co-operations with student recruiting partners nationally- Helped to develop and manage the school’s overall brand image and marketing strategies- Created and managed the school’s official social media accounts- Served as a liaison and agent for performing students and artists

- Assisted in artist and venue liaisons for offline events- Provided expertise and consultation with contract negotiations with venues, brand partners, artists, and clients- Helped the team plan and execute multiple offline events ranging from nightclub events, small-scale music festivals, to pop-up shop events

- Helped executive team innovate, drive, and review new product lines and functions- Set goals and formalized policies to maximize team performance and keep projects on-task- Kept detailed project schedules and specification documents for the development of the company's main product lines- Collaborated with sales, marketing, and R&D teams to launch products on time and within budget- Conducted market analysis and competitor evaluation and research- Developed product documentation to communicate upcoming features and products to internal and external teams

- Operated and managed day-to-day activities- Raised initial seed investment and managed the investment roadshow- Developed and implemented all business strategies- Negotiated key partnerships with OEM/ODM clients and partners- Reviewed and approved product development and helped oversee product delivery to key accounts- Responsible for developing new business leads and maintenance of client relationships- Oversaw final sale of company and transition