- Part of a leadership team that supported and developed 1,000 students engaged with the Student Club at UNSW (Campus Bible Study)- Provided assistance to both domestic and international students during their transition into university life and studies- Conducted regular meetings with students to offer academic and well-being guidance- Initiated, marketed, and organized events and conferences for student engagement

- Oversaw the strategic and tactical development of leads and fulfillment, designing management best practices, processes, and reporting- Managed stakeholders throughout product design, development, change management, and deploymentKey Achievement:- Designed, guided the build, and facilitated the rollout of an LMS solution with leads capture, allocation, performance management, and messaging capabilities.

- Designed, automated, and integrated Marketing/Business Reporting into key operating rhythm- Created dashboards for company-wide usage, focusing on key customer metrics- Reviewed business initiatives through key metrics and trended measuresKey Achievements:- Designed and implemented reporting for the CEO with a Customer Lens.- Designed and implemented the Customer Scorecard dashboard.- Conducted a weekly Trade review for the weekly operating rhythm, highlighting key trends from the past week.

- Deployed DataMart model from Staging to Testing environment using SSIS, Pradigm, and SQL Server- Tested deployment for variations- Investigated, and resolved issues through views, procedures, DMLs, initialization, and transfer scripts - Provided end-of-campaign reporting for financial customers through SSIS and Tableau

- Collaborated with the core team and senior leadership, defining customer segmentation, KPIs, messaging matrix, and managing analytics strategy and execution- Automated the financial engine for major Tier 1 events (over $5M budget), working closely with the Finance Manager- Provided weekly updates and recommendations to the core team, with results from team activities flowing into senior leadership updates- Forecasted, monitored, and optimized marketing spend and operations pre, during, and post campaignsKey Achievements: - Win at Risk Customers: Successfully transitioned licensing from contract to subscription for key accounts at risk. Segmented core accounts using profile and engagement data, optimizing weekly to drive tele account managers/tele agency activities. Resulted in a 31% YoY engagement uplift and 11% of customers considering cloud subscription within 4 weeks.- Optimizing Partner Ecosystem Health: Addressed low adoption of cloud partners by working alongside the Director of Partner Business and the Community Manager. Activities included providing recommendations for the top 200 growth partners through forecasting models, visualizing business targets for coverage, and offering nurture partner recommendations using look-alike for the remaining breadth accounts. Achieved a 22% greater coverage of our Gold and Silver Partner community and identified key breadth partners to manage for the following year through the marketing automation engine.- Visualized Marketing Performance: Addressed the ad-hoc nature of reporting for each source owned by various teams by creating an end-to-end marketing funnel with PowerBI. The funnel included Exact Target (email), Adobe analytics (website), Facebook, Twitter, advertising agency data (including magazines and small niche communities), Marketo, Dynamics CRM, and financials.

- Reconciled the single customer view- Defined current and future business processes and training- Conducted market analysis on current market trends and created forecasts- Supported the Partner Development team with data queries- Led automation and end-to-end process design initiatives- Formulated and reviewed data strategy for a small-to-mid-sized publishing firm.Key Achievements: - Many Marketers to 1 Customers: Consolidated the spend for Tier 1 events into a single event named "Big Picture," which hosted various Microsoft Tier 1 events over three days. This consolidation resulted from in-depth research showcasing the typical customer journey, leading to improved efficiency and cost-effectiveness.- Confusion of Account Management and Ownership: Addressed the issue of poor data entry, where existing customers were not being connected to new transactions. Developed a custom SQL matching procedure using Regex embedded into SQL, successfully consolidating 16K transactions and resolving the confusion of account management and ownership.

- Delivered campaign analytics for pre/post and during marketing campaigns/projects- Managed project deliverables with a combined effort of local and outsourced teams through digital and data- Oversaw database strategy management- Designed, implemented, and updated a weekly reporting dashboard- Consulted on any data-related queries.Key Achievements:- Implemented a reporting engine for campaign execution, enabling reporting to be available on the same day- Created a master data repository with automation- Initiated and drove change for collaborative marketing- Identified worldwide reporting issues and advocated for change

- Analyzed and streamlined the worldwide data capture process- Processed APAC data requests through the CRM system- Led change management and user acceptance testing efforts- Balanced operational support and demand through load balancing- Managed data quality reportingKey Achievements: - Identified and coordinated Microsoft Australia's data clean-up efforts, resulting in the removal of 95% of account duplication and 98% removal of contact duplication.- Created a report on customer interaction history, influencing the change of Microsoft worldwide standards for contact thresholds.

- Administered Rapidus (data-mart solution)- Optimized Go-to-Market data selection- Analyzed and fine-tuned customer data- Created bash/SQL/Windows scripts.Key Achievements: - Conceptualized and introduced maximum contact history, reducing data contact attrition by 9%. - Created functional packages that increased team efficiencies by 10%.