Andrew Christensen Email & Phone Number

London, Gb

As Director, motivate, mentor and manage a high-performing team of product managers focused on building the company’s flagship learning platform. This platform modernizes the industry leading learning platform which has been the bedrock of the company's product offering for decades, and it supports over $600 million and over 8 million users. This project is considered mission critical.• Drive the product roadmap to meet business milestones and stay within budget• Manage customer research projects and conduct in-person and online focus groups with a special emphasis on how artificial intelligence (AI) can solve user problems • Work cross-functionally to move products from conception to launch by connecting the business requirements with the technical solutions• Provide leadership for onshore and offshore development teams• Balance frequently competing priorities across multiple business units, negotiate trade-offs, and meet stakeholder expectations all while delivering against tight deadlines and ever-evolving product requirements

Brighton, Ma, Us

Lead product marketing for the world’s largest collection of business case studies from Harvard Business School and over 40 other top-tier institutions. Responsible for all aspects of the go-to-market strategy for business simulations and online courses serving a global audience. • Designed and delivered web-based seminars for business school faculty on how to teach using the simulation product line. This program led to increased adoption, particularly from first-time users and represented a 30% year-over-year increase in product adoption • Led market research surveys, focus groups, and interviews to determine target customers and refine product definition requirements • Collaborated with product management team to define market requirements • Collaborated with the faculty at the Harvard Business School on how to present this research and teaching innovations • Wrote and executed multiple marketing campaigns in print, email, web, conferences, and events—focused on driving the school’s case-teaching methodology

Created all product messaging for marketing materials that encompassed Bitstream’s most profitable products. Supported all aspects of marketing desktop, enterprise, and OEM software products • Created and managed Solution Partner Program with third-party software companies that allowed for integration with Bitstream’s award-winning variable-data publishing platform called Pageflex • Performed competitive analysis and analyzed industry trends driving product development initiatives • Developed company product road map through extensive industry research, customer focus groups, and competitive analysis—reputation for “rock solid” product design requirements for engineering teams • Wrote product positioning materials to communicate across technical and non-technical audiences• Created integrated marketing programs that included multimedia sales tools • Managed all aspects of international trade shows including exhibit design, locations, targeted events, and product showcase sessions

Toronto, On, Ca

Managed all stages of product development including defining requirements, creating the launch plan, writing product marketing materials, and hiring and managing software engineers. • Managed the product life cycle for 30-40 media and technology products a year• Led the development of InSite, the first Higher-Education software product to license Turnitin.com for plagiarism detection. InSite exceeded sales forecasts with over 40,000 subscriptions in the first year alone• Redesigned the company web site to present product information in 7 languages to support an international focus for English Language Teaching customers• Negotiated contracts for services and third-party content partnerships with companies such as CNN/Turner Learning and Merriam Webster

Bachelor Of Arts - Ba, English Language And Literature/Letters

Master Of Science - Ms, Publications Management