As a user experience designer, I uniquely combine the analytical rigor of my background in sociology and marketing with the aesthetic sensibility of a seasoned photographer. This fusion not only deepens my understanding of user behavior but also enhances my ability to craft visually appealing digital interfaces. My thorough research process is tailored to pinpoint precise user needs, resulting in tailored solutions that are not only functional but also visually captivating. These solutions consistently exceed user expectations and drive business success, thereby elevating the overall user experience.Skills: User Experience Design, User Research, Design Systems, Competitive Analysis, Usability Testing, Information Architecture, Prototyping, Figma, Adobe CC, Sketching, IBM SPSS, Heuristic Evaluation, Collaboration, Creativity, Photography
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Product DesignerProkur, Inc. Dec 2022 - PresentLead UX initiatives for B2B procurement automation software, enhancing efficiency through innovative design.-Leading comprehensive competitive analysis and user research to meticulously define the product scope and pinpoint precise user requirements.-Strategically designing an automated software system that enhances request and response generation, file management, and collaborative scoring, significantly boosting procurement efficiency.-Utilizing Figma to create detailed wireframes, sitemaps, and high-fidelity prototypes, while also establishing and managing a robust design system of reusable components and styles for consistent and scalable user interfaces.-Engaging closely with developers to ensure a seamless blend of user-centered design principles with practical development considerations, optimizing both functionality and usability.-Meticulously preparing and transitioning designs to development teams, clearly outlining essential features, user interactions, and guidelines to guarantee the system performs as intended.Through these efforts, I not only meet but exceed user expectations and contribute to the software’s success by ensuring it is both user-friendly and perfectly aligned with our business objectives. -
BaristaBean & Bean Coffee Jul 2021 - Jul 2022Fort Lee, New Jersey, United States- Worked to deliver high quality coffee and tea beverages, as well as food and small bites to customers and on UberEats, Doordash and Grubhub- Assist in inventory and restocking supplies- Assist in store maintenance, upkeep and cleaning- Deliver excellent customer service- Manage store POS system- Assisted in training new baristas- Enhanced knowledge of coffee and barista skills including latte art, technical espresso and coffee skills including dialing in espresso, brew ratios, grind size, etc, as well as the history and knowledge of coffee bean origins and characteristics. -
Ux DesignerRex Apr 2022 - May 2022RemoteKey contributor to the UX team for a major overhaul of a travel recommendation website's digital presence.-Developing and standardizing a comprehensive style guide and component library, which streamlined our design processes and ensured a consistent visual language across the website.-Taking the lead on designing UI elements and interactions for a high-fidelity prototype using Figma, which brought our conceptual designs to life and facilitated more effective feedback and iteration.-Spearheading the collection and meticulous analysis of qualitative data from usability studies, enabling us to deeply understand user behaviors and refine our designs to enhance user satisfaction.-Collaboratively conducting thorough competitive analysis and user research, as well as engaging in contextual inquiries to ensure our design solutions were both innovative and perfectly tailored to the needs of our target audience.Through these initiatives, we significantly enhanced the user experience, delivering a user-friendly, visually appealing, and highly functional website that stands out in the competitive travel industry. -
Freelance PhotographerAndrew Koo Photography Aug 2014 - Aug 2020Worked part time as a freelance photographer.- Gained proficiency in both portrait and landscape photography preferring to only utilize natural light.- Developed an intimate understanding of composition, lighting, color.- Estimated 3,500+ total hours spent editing and developing skills using Adobe Lightroom and Photoshop.- Photography jobs included event photography, sports photography, personal and group portraits, street photography, and landscape photography.
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Business Development And Marketing InternButtrflyai Jun 2018 - Aug 2018Greater Los Angeles AreaButtrfly was a social media and marketing startup aimed at using Blockchain to provide a cryptocurrency fueled marketplace to match brands with online influencers.Worked in a highly-collaborative, fast-paced environment within cross-functional teams to identify potential synergies between key influencers and smaller (micro) social media accounts. Conducted social media audits for key early clients to develop marketing strategies, as well as to build a machine-learning algorithm for later implementation.
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Marketing InternWolters Kluwer Health Jun 2017 - Aug 2017Chicago, IlMarketing Intern for Emmi® - an AI solution that helps increase patient engagement, and optimize patient care and experiences. Worked with CRM tools to increase patient engagement and drive conversation ratesHelped facilitate transition from Hubspot CRM to Salesforce.Assisted in managing company social media accounts.
Andrew Koo Skills
Andrew Koo Education Details
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Sociology -
User Experience Design
Frequently Asked Questions about Andrew Koo
What company does Andrew Koo work for?
Andrew Koo works for Prokur, Inc.
What is Andrew Koo's role at the current company?
Andrew Koo's current role is UX Research and Design.
What schools did Andrew Koo attend?
Andrew Koo attended Pitzer College, General Assembly.
What skills is Andrew Koo known for?
Andrew Koo has skills like Writing, Hubspot Marketing Hub, Sports Photography, Social Media, Commercial Photography, Hubspot, Responsive Web Design, Bartending, Digital Photography, Ux Research, Sales, User Experience.
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