- Led cross-functional product team in strategic planning, creation, and deployment of an early-stage personal insurance venture project/s.- Created a data-driven operational model that led to a new test-measure-learn-framework that increased efficiency, time to market and transparency of product progress.- Coached innovation product managers on process improvement, project and product, and creating processes for creating value across multiple early-stage products. Increasing viability of early-stage products and/or reducing time to failure.- Drove the creation and execution of an early-stage MVP strategy that aligned with the strategic goals of the organization and the enterprise OKR strategy.

Ran a small agency focused on helping technology clients streamline processes, evaluate go-to-market approaches, and identify business development opportunities. Specialized in helping early-stage start-ups and small businesses craft their message, prepare for a pitch, and bring their solution to market.

Master of Science in Entrepreneurship facilitator at the University of Washington Foster School of Business. Facilitated a weekly session focused on creating and running early-stage products.

Consultant for Weekdays, a Madrona Venture Labs company, enabling individuals to start a successful daycare--from the comfort of their own home or a space in their neighborhood that Weekdays helps secure. The team is solving the supply and quality of care problems inherent in this $70bn industry. Involved in early-stage strategy, operations and go to market. Resulted in a streamlined process with a pipeline of over 1000 leads and 20 qualified candidates in under 3 months.

Co-Founder and Product Leader at Lonely Producehttps://www.geekwire.com/2019/lonely-produce/Online marketplace focused on supporting local farmers and reducing food waste by connecting local businesses directly with farmers saving time and money through convenient and timely access to fresh goods.Bootstrapped product development for early-stage product and worked on all aspects of the business, including; customer acquisition, eCommerce operations, digital marketing, positioning, digital product prototyping and product roadmap. Graduate of the 2019 Class of the University of Washington Jones and Foster accelerator.

Founder and chief product officer of a SAAS solution for the for rent by owner space. www.rentcito.com.

HealthyGrid a Moda Health Innovation Subsidiary: 2012 - 2016- Oversaw Moda Health’s innovation subsidiary with P&L ownership- Developed digital and consumer products including Optimizer and Loloz Cavity Fighting Candies- Reduced costs by $200k- Increased revenue by an average of 40% YOY- Developed a new product for Astra Practice Partners (A Moda Subsidiary) that resulted in a 7% increase in organizational revenue in its first year of operation

Built the mobile commerce program managing the product from inception to launch. Developed the program’s business case and gained executive buy-in to launch the Eddie Bauer mobile shopping experience. Led a cross-functional team of 5, resulting in a successful launch of the first-ever EddieBauer.com mobile commerce site.

Combined technology, and marketing expertise to lead digital engagement strategies for clients such as Microsoft, Cisco Systems and Xilinx. Key Achievements:➢ Led program management for a Cisco Systems international price increase communication plan that efficiently rolled out new pricing to all vendors worldwide. ➢ Designed, user tested and implemented a digital content management system and support portal targeting external stakeholders that increased customer satisfaction and engagement for Xilinx.➢ Managed off-shore design and development teams. ➢ Improved Infosys staff effectiveness within the Manufacturing practice by leading an international project to create an internal SharePoint site that increased visibility, improved knowledge transfer and built community.

Spring Creek Group Social Media Engagement • Consultant position converting social media data into clear cohesive and logical insights for fortune 500 clients. • Used social media metric tools such as Radian6 and Techrigy SM2, Trucast/Trupulse, and Scout Labs to gather information including sentiment and influencer data relevant to clients brand. • Tracked engagement initiatives to qualify effectiveness.• Created social media strategy presentations.Publicis SeattleDigital Strategist Engagement• 2 month contract to research, design and implement an internal social media Wiki. • Created a strategic Twitter and Facebook time line for the Clark Griswold HomeAway Super Bowl campaign. • Researched online communities relevant to products and services and issued executive reports with statistical information and strategy recommendations.The Concept Studio Marketing and Promotions• Project Manager for on-deck, bi-weekly AT&T MediaNet Giveaways that drove over 90,000+ unique users and over 500k+ page views. • Created customer user flows, and programmed SMS, MMS, & WAP messaging campaigns.• Compiled and generated end of promotion revenue reports for clients highlighting results including percent increase and revenue generated. • Created viral and mobile marketing campaigns for Fortune 500 clients. Versaly Entertainment Product Management• Product manager for mobile video on demand service. • Brand Manager and community developer of mobile streaming video properties. • Ownership, development and distribution of a mobile video network spanning both on- and off-deck portals.AT&T Contract Analyst• Vendor Management duties including contract negation, tracking and maintenance of various software licenses. • Integral in the migration of Cingular’s asset management system to the new AT&T’s.• Analyzed usage data and budgets in order to reduce overhead and eliminate duplication due to the merger.

MK Capital-backed mobile content start up, National distributor of mobile entertainment products, includingringtones, wallpapers, games and social networking applications. • Managed an international team of five employees based in the Philippines.• Managed an international development team based in India that built applications for the porting of a mobile game across a large base of handsets spanning all major carriers.• Managed development of a user interface designed to store, organize and deliver over 100,000 pieces of content across multiple platforms. • Spearheaded brand development and marketing for three content channels including Ringtopia, Blue Frog Mobile, and Edgetones, targeting 13 to 25 year-old consumers.• Owned vendor relationships and quarterly reporting for 100 content vendors. • Managed the acquisition, integration and delivery of over 40,000 new pieces of content. • Managed content acquisition and programming for national interactive music video channel NOYZ.

Internationally respected talent management and production firm with A-list Movie, Television and Music clientele.• Assisted Partner with high-profile, multi-platinum clients including; Green Day, The Goo Goo Dolls, and The All American Rejects. • Managed an independent record label office and a staff of three.• Established a viral internet marketing campaign for indie record label Pat’s Record Company using social networking sites and street teams. • Responsibilities included talent scouting, scheduling, travel, budgeting, booking, website maintenance, and celebrity relations.