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Too many marketing teams can’t act on strategic initiatives. They are lost in the data weeds.Too many companies can’t see the ROI of their marketing dollars. The data has not been organized for quick, easy, and accurate analysis.Every company hits these challenges. What sets fast-growing companies apart from the rest is what they do next.I have been working with companies for over 7 years that are at this same inflection point. Over this time, the technology supporting marketing and analytics have transformed. Unfortunately, the problems are the same. Today, companies are:❌ Using manual reports or, worse, dashboards that are always broken (thanks GA4!)❌ Relying on overpriced tools (calling you out Supermetrics!) that don’t scale with analytics needs❌ Slow to implement the campaign-level improvements that drive ROII love working with companies at this stage of their development because we take their analytics from dead weight to booster rockets. After our work together, companies are able to:🚀 Focus on marketing strategy, not manual updates🚀Act on campaign snapshots that drive action steps, not just insight🚀Provide clear view of marketing’s impact through ROI, CAC, and LTVWe speed up the time it takes to do analytics from days to hours. Just as importantly, I work with companies to implement the best practices found in our analysis. Here’s what we do:✅ Map out your customer pathways and audit your existing analytics✅ Collect, process, and combine data from all your marketing sources. We keep them updated automatically ✅ Design dashboards and KPIs around your specific sales funnel and business goals✅ Develop an analytics roadmap that is custom-built for the goals of your companyTo learn more, connect and message me, or schedule a time for us to talk! (https://calendly.com/andrew_at_data_decode/30min)
Data Decode
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Managing DirectorData Decode Feb 2017 - PresentWashington, Dc, UsAt Data Decode, we collaborate with clients to help them understand the critical drivers of their marketing and sales through the process of data collection, organization, and dashboard visualization. We do this by leveraging data from internal and external sources, applying advanced AI algorithms and creating meaningful visualizations that lead to clear decision points and next steps. -
Data Solutions ArchitectData Society Sep 2021 - Aug 2022Washington, District Of Columbia, UsI led consulting efforts across three major projects during my year at Data Society. I was also the technical expert on sales calls and assisted in creating proposals and statements of work with prospective clients.Data Warehouse and Dashboards for Marketing Analytics✅ Combined data from Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, and organic social media posts ✅ Tracked conversions from each paid media source through to an off-page conversation events✅ Coordinated client decision points on the data warehouse design, BI tool selection, as well as dashboard and KPI designState-Level Department of Health and Human Services✅ Collated data with AWS Lambda Functions from source Customer Relationship Management (CRM) systems, paid media, social media, and the state’s COVID-19 Vaccine Management System (CVMS). ✅ Crafted a suite of Tableau dashboards for reporting use cases across community outreach and multi-channel media campaigns. This allowed state decision-makers to review which communities and groups are receiving the vaccination after various communications campaigns. -
Use Case LeadU.S. Department Of Health And Human Services (Hhs) Jan 2021 - Jun 2021Washington, District Of Columbia, UsI managed a data science team to develop a use case process within the Office of the Chief Information Officer. We created three use cases across HHS that allowed multiple offices to coordinate, scope, and execute data projects. The goal was to create long-standing data partnerships across siloed groups and clear outlines of additional analysis that could be undertaken in the future.One project was a data exploration exercise for the Deputy Chief Information Officer (CIO) that examined real-time hospital data across the U.S. to establish any changes to care during the COVID-19 pandemic. We created baseline reports with data before the pandemic and compared them to ongoing hospital data. We updated the Deputy CIO on changes to the data every week. -
Senior Data ScientistU.S. Department Of Health And Human Services (Hhs) Nov 2019 - Feb 2021Washington, District Of Columbia, UsWe provided data science support to three groups across the U.S. Department of Health and Human Services (HHS). The goal was to help coach the three groups through a data science project of their choosing and to develop their skill set so that they could then maintain and enhance their projects moving forward. All three groups required assistance in their plan to access data and design of the initial database architecture. The projects were:✅ A database that aggregated and identifies discrepancies in the information provided by the FDA on approved drugs✅ An integration of state-provided information for general disaster preparedness on behalf of the Administration for Strategic Preparedness and Response✅ An alert system that identifies new information to be integrated into a rare disease database of over 7,000 individual diseases -
Data Warehouse EngineerData Society Apr 2019 - Dec 2019Washington, District Of Columbia, UsI was part of a team that designed a data warehouse and analytics for a manufacturing firm with over $150 million in annual revenue. They had designed their own on-prem ERP and Sales databases. Our team created their first company-wide sales dashboards. This enabled the company to see business progress daily rather than through ad hoc reports. ✅ Led the aggregation of data across 5 databases and 3 outside data sources for a manufacturing client (900 original database tables and $150M in annual revenue), resulting in data alignment for daily analytics✅ Designed and implemented an Extract, Load, Transform process (ELT) that moved on-premise data to a data lake, cleaned the data into a database, and transformed data into a dimensional data model for daily reporting✅ The ELT process was designed in Azure Data Factory to enable non-technical staff to be able to monitor and maintain updates to the data warehouse✅ Data is reported in Power BI visuals designed for the specific goals of the Sales and Customer Service departments -
Senior AdvisorU.S. Department Of The Treasury Aug 2016 - Jan 2017Washington, Dc, UsI was the Senior Advisor to the Assistant Secretary for Economic Policy. I coordinated economic analysis, policy discussions and decision making between Economic Policy and offices in Treasury. My research and policy efforts centered around macroeconomic forecasting, the connection between household wealth and entrepreneurship, infrastructure and public-private partnership agreements, as well as non-compete agreements. -
Data Analytics ConsultantData Society May 2016 - Jul 2016Washington, District Of Columbia, UsBuilt interactive web applications in R, a statistical programing language. These were Shiny programs that were designed for those without a programing background to perform daily financial analysis . -
Analytics ConsultantIfc - International Finance Corporation Nov 2015 - Jul 2016Washington, Dc, UsI advised and built R programs that work on getting the most out of available data. I worked on survey and economic data to build statistical inferences and designed data visualizations for internal use and external reports. I also built regression models and predictive models, as well as clustering algorithms to determine similarities among target groups. -
AssociateEvenflow Macro Oct 2014 - Oct 2015I helped to analyze economic data and political dynamics to anticipate global trends for top macroeconomic hedge funds and private equity firms. This entailed specific research projects, which included the current condition of foreign economies and their political environments, potential developments in legislation and regulation in the U.S. and internationally, and analysis of demographic patterns in developed countries.
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Legislative AssistantSenate Committee On Commerce, Science And Transportation Aug 2010 - Sep 2014I held several jobs while at Senate Commerce. These positions gave me experience in the workings of a Committee in the Senate and the Senate overall. I assisted with Senate procedure for the full Committee on markups, floor activities, and budget issues. I performed detailed research and analysis on a daily basis for Committee issues including transportation, manufacturing, telecommunications, consumer protection, climate change and oceans policy. I also coordinated with multiple agencies and staff on nominations before the Committee to identify any potential issues that might arise.In addition to this full committee experience, I also worked for the Subcommittee on Aviation Operations, Safety and Security. This included assisting in the preparation for hearings including in-person briefings for the Chair of the Committee as well as memos and questions, coordinating witness topics and testimony, and writing Committee hearing memos for Senate staff. I participated in legislative negotiations on bills for Committee markups including several which were passed out of Committee.
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Committee InternHouse Committee On Rules, Chairwoman Slaughter Apr 2010 - Aug 2010I researched and summarized House precedents and procedures. This included a review of all Motions to Recommit from the 111th and 110th Congress, which entailed included reading and summarizing legislative text, reviewing amendments submitted for each bill and analyzing common trends.
Andrew Clough Skills
Andrew Clough Education Details
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The Johns Hopkins UniversityApplied Economics -
University Of Oregon Lundquist College Of BusinessMarketing
Frequently Asked Questions about Andrew Clough
What company does Andrew Clough work for?
Andrew Clough works for Data Decode
What is Andrew Clough's role at the current company?
Andrew Clough's current role is Fractional Data Analytics | Helping businesses understand customers, automate processes, and drive profits.
What is Andrew Clough's email address?
Andrew Clough's email address is as****@****ail.com
What is Andrew Clough's direct phone number?
Andrew Clough's direct phone number is +154120*****
What schools did Andrew Clough attend?
Andrew Clough attended The Johns Hopkins University, University Of Oregon Lundquist College Of Business.
What are some of Andrew Clough's interests?
Andrew Clough has interest in Social Services, New Product Development, Economic Empowerment, Politics, Environment, Analytics, Poverty Alleviation, Science And Technology.
What skills is Andrew Clough known for?
Andrew Clough has skills like Policy Analysis, Research, Event Management, Legislative Relations, Strategy, Public Speaking, Analysis, Community Outreach, Stata, R, Cge/gams, Policy.
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