• Identified and defined strategies for online and offline acquisition programs to increase lead and sales volume• Collaborated across the business unit (BI, Product, Inside Sales, Field Sales), enterprise teams and advertising agency to improve customer insights and campaign effectiveness• Owned test and optimization strategies and worked cross-functionally to improve conversion rates throughout the funnel.• Set content strategy and ensured content and creative assets were leveraged across channels to maximize impact• Responsible for the acquisition budget, balancing experimentation and performance, with a goal of continuously driving down acquisition cost over time• Maintained adherence to all government imposed marketing regulations and guidelines, internal compliance, and obtained and documented appropriate internal and external approvals as needed for acquisition materials • Served as the internal expert for web applications and marketing technology stack • Lead digital strategy for member engagement and retention• Managed and mentored a team of 11; 5 direct reports

• Provided strategic leadership and execution for all digital activity ranging from lead generation, lead scoring, conversion optimization and member experience to channel ownership including: display, email, website management, social media, content, brand, search engine optimization and paid search• Owned and managed the campaign delivery road map of optimization and personalization initiatives, ensuring these efforts drove value while ensuring cross-channel alignment• Ensured online content aligned with marketing campaign goals, met best practices and integrated with offline campaign efforts• Managed the digital marketing budget on a monthly basis and forecasted future expenses• Managed a team of 4 full time employees, in addition to multiple agency partners and vendors

• Responsible for the overall strategic direction, growth and support of tuftsmedicarepreferred.org and carepartnersct.com and all related digital marketing programs• Collaborated across Senior & Commercial Marketing, Sales and Product departments to develop and implement effective content strategies, digital lead generation campaigns and sales enablement programs• Developed and optimized KPIs, lead and attribution reporting across all digital marketing channels• Managed a team of 3 full time employees, in addition to multiple agency partners and vendors • Developed comprehensive SEO strategy to align with the website redesign which resulted in a 30% increase in year-over-year prospect traffic and a 18% increase in online member enrollment from 2014 to 2016• February 2014: Oversaw the complete redesign of tuftsmedicarepreferred.org; included an overhaul of the front-end design and back-end administration/content management capabilities within Drupal 7• January 2016: Managed the implementation of the Eloqua marketing automation platform and worked with cross-functional team to establish new marketing strategies, reporting and business & Sales processes • July 2017 – July 2018: Marketing lead on division’s migration to Salesforce and Pardot; served as program lead for the marketing department• January 2018: Managed the design, development and launch of carepartnersct.com

• Managed and supported SmartBear’s marketing activities and strategy for the AlertSite SaaS product by leveraging technical knowledge and expertise into website, email, social media and online advertising content for the purposes of lead generation• Regularly produced blog, ebook, email, infographic and video script content for use in lead generation campaigns• Defined and identified various customer segments and outreach strategies• Collaborated across Product Management and Product Marketing to optimize cross-channel marketing campaigns, establish content plans and identify resources required for execution• Leveraged robust analytics to manage marketing efforts in order to meet weekly lead generation goals; adjusted activities based on results and sales numbers• Worked closely with the AlertSite sales team to understand and deliver on enablement needs• AlertSite.com redesign July 2013; responsible for overseeing site design and creating all website copy

• Developed and executed the global marketing strategy for gomezpeerzone.com and the Gomez PEER network; a worldwide network of over 100,000 PCs, made available via Compuware's ‘Last Mile’ product, to enable Web monitoring and testing on real-world machines • Managed Gomezpeerzone.com site redesign in 2011; wireframed new UI/navigation, produced all new site copy, directed a team of 4 Web developers/designers to create a more intuitive and dynamic online experience• Established the Gomez PEER Donation Program; allowed PEER users to generate donations to partnered charities by running the Gomez PEER software• Established and managed PEER network growth goals to align with changing business needs• Worked closely with China based development team to create and enhance internal program management tools• Collaborated with local marketing teams in target growth countries to tailor program messaging • Managed allotted marketing budget; directed expenditures as needed to support marketing programs• Created/reviewed all marketing copy associated with Gomezpeerzone.com and the Gomez PEER network• Focused on audience growth and retention via social media, email marketing, SEO and strategic partnerships

• Developed and executed effective marketing campaigns to promote Web content, live/virtual events and TechTarget branded products associated with 8 websites focused on IT Security and Networking • Created marketing collateral to meet lead guarantees associated with client sponsored e-books, whitepapers, video content and website content• Produced/reviewed the majority of all marketing copy; including site, email and banner ad copy• Managed site audiences and email lists to meet and surpass business objectives and sales/lead goals• Managed monthly promotion of Information Security Magazine Online• Formed strategic partnerships to increase brand awareness, site traffic and membership • Managed and contributed to social media marketing strategy using Twitter, Facebook and LinkedIn• Analyzed website data and created/optimized content to increase traffic and member generation • Collaborated with in-house creative team for the creation of event websites and collateral

• Supported IT Security marketing team in meeting goals for campaign fulfillment, member acquisition and member retention for SearchSecurity.com• Tracked promotion performance and analyzed results• Provided reporting and analysis for marketing projects• Played a key role in the execution of marketing plans to drive attendees to all site-sponsored events• Performed general office administration tasks; Data entry and report maintenance

• Served as acting branch manager from October 2007 – February 2008• Managed a Team of 5 tellers• Co-managed the 2007 MIT Student Rush Event; Approximately 700 bank accounts opened over 3 weeks• Served as both a sales and operational associate• Reached at least 120% of individual sales goal for 5 consecutive quarters• Chosen to Customer Satisfaction Improvement Initiative in May 2007 - Organized customer feedback data into 5 quantifiable areas of improvement across the market, presented solutions which resulted in an 8% market wide Customer Satisfaction rating increase