Andrew Cohen Email & Phone Number

Manage companywide Insights and Analysis processes, identifying data trends and patterns to help improve companywide and salesperson performance. Develop and maintain dashboards and reports allowing management to make informed decisions quickly, resulting in year-over-year revenue increase of 15%.•Data Analysis for Sales Performance:Utilize Microsoft SQL to conduct in-depth analysis of employee and company sales performance, identifying key trends and customer success rates that significantly enhanced business development, operational efficiency, and strategic industry focus. •Project Management Process Implementation:Designed and implemented a comprehensive internal project management protocol that streamlined workflows and communication, boosting on-time project completion rates and profit margins by over 20%. •Construction Project Management:Orchestrate all project phases, from initial pricing to final closeout, effectively managing client and vendor communications, and overseeing installation processes. Ensure projects are completed on schedule, within budget, and to exact specifications, enhancing overall project efficiency and client satisfaction.

Led the transformation of the Customer Insights team, enhancing learning processes across customer, product, and operations segments. Directed strategy across the entire customer lifecycle, from survey design and deployment through data analysis and reporting.•Voice of Customer (VOC) Initiatives:Presented critical VOC findings to senior leadership, identifying key drivers of Net Promoter Score (NPS) and customer satisfaction trends. •Strategic Customer Journey Management:Directed strategy across the entire customer lifecycle, encompassing omni-channel interactions from survey design and deployment through to data analysis and reporting. Developed and maintained vendor relationships to enhance service delivery and efficiency.•Customer Experience Overhaul:Revamped the customer experience process, resulting in a 50% increase in survey response rates and significant long-term improvements in agent experience and product satisfaction. Improved Automation of this process allowed more time for my direct reports to focus on providing deeper insights and recommendations. •Quality Assurance Process Innovation:Created and implemented a new Quality Assurance process using Nexidia’s call listening & analysis tools, transitioning the team to behavior-based coaching which significantly enhanced customer satisfaction. •Advanced Data Visualization: Played a pivotal role in developing interaction Power BI dashboards for comprehensive data analysis from Salesfoce, Nexidia & Qualtrics. Managed program access and provided training company wide. •Leadership and Development:Increased team visibility among leadership through proactive communication and cross-functional meetings, fostering greater collaboration and strategic improvements. Supervised and developed a team of six analysts and consultants, enhancing support for customer satisfaction and quality assurance processes.

Greater Atlanta Area

Directed a team of analysts focused on leveraging data to drive strategic decisions in Trade, Brand Development, and Marketing. Our efforts supported innovation and growth across domestic and global Consumer Product Goods (CPG) categories in Retail and eCommerce. •Team Leadership and Insight Delivery:Managed and mentored a team of analysts, guiding the delivery of critical insights that enabled the Trade, Brand, Development, and Marketing teams to execute more informed and actionable strategies. •Research and Analytics: Led comprehensive studies to assess brand relevance and the potential of new product innovations. Our findings directly contributed to increase product distribution and expanded shelf space.•Database Management and Shopper Insights:Supported multiple CPG categories by improving research analytics and database management practices. •Retail and eCommerce Strategy Support:Collaborated with internal teams during Line Reviews, supplying essential data, sales narratives, and category expertise. This ensured optional product placement and assortment in retailer lineups, improving market presence and consumer reach.

Greater Atlanta Area

Led comprehensive marketing research projects for high-profile networks including Cartoon Network, Boomerang, and Adult Swim, delivering strategic insights to drive programming and marketing effectiveness. Managed both quantitative and qualitative research methodologies to support key marketing initiatives.Spearheaded research that directly influenced major improvements in network programming and marketing strategies, leading to increased viewership and enhanced audience engagement.•Research Design and Execution:Oversaw all phases of qualitative and quantitative research, from initial project design through execution and detailed analysis. Created and implemented various research tools, including questionnaires, screeners, and discussion guides for diverse studies like focus groups and online surveys. Types of studies included Show & Promo testing, conjoint analysis, segmentation, mobile design, A/B Testing, usability testing. •Innovation and Process Improvements:Introduced a new 'Overnight Ratings' reporting process that utilized advanced Excel features, significantly reducing the workload by approximately 100 hours annually and enhancing daily reporting to senior leadership.•User Experience Enhancements:Led usability testing and leveraged online metrics to redesign Cartoon Network’s homepage and mobile app, achieving marked improvements in user reach and retention.•Social Media Analytics:Managed and refined social media research strategies for platforms such as Facebook, Instagram, and Twitter, doubling engagement and reach by optimizing content strategies based on performance of social media posts.•Leadership and Team Developments:Represented the research department in marketing and cross-functional team meetings, providing vital insights on show performance and network strategies. Actively managed, trained, and promoted team members within the Marketing and Digital Analyst groups.

Greater Atlanta Area

Leveraged extensive sales and pricing data to support Ciba Vision's market insight teams across domestic and international markets, driving deeper insights into consumer behavior and competitive dynamics. I effectively translated complex data into actionable strategies, significantly enhancing market positioning and sales performance.•Strategic Market Insights:Utilized detailed sales and pricing analytics from leading optical dispensers to bolster onsite support for Ciba Vision’s market insight teams. This initiative was crucial in enhancing the understanding of product lines, competitive products, and consumer needs.•Reporting and Analysis:Produced, analyzed, and presented comprehensive market trend reports to senior management. My detailed insights into client and competitive products directly contributed to a 25% year-over-year sales increase by informing strategic adjustments.•Client Engagement and Revenue Growth:Proactively attended client meetings to gain a deeper understanding of business needs, enabling me to identify and propose additional research opportunities. This strategic approach resulted in a more than 50% increase in GfK’s revenue from 2009 to 2010.

Analytical and technical consultant for Coca-Cola’s Multi-Channel teams, I specialized in leveraging extensive data analytics to drive strategic decisions, leading to significant increases in market share, revenue, and consumer loyalty.•Client Collaboration and Trend Analysis:Worked closely with clients to identify market trends and consumer behaviors, directly contributing to enhanced strategic planning and execution.•Strategic Business Reviews:Created and presented detailed business reviews and presentations for new client pitches, new product introductions, and category reviews. These were instrumental in supporting Coca-Cola’s business expansion and growth initiatives.•Analytics Insights and Recommendations:Provided key analytical findings and actionable recommendations to category managers, influencing decisions on product line extensions, new product and flavor launches, and ongoing performance tracking.•TrainingTrained and educated both clients and colleagues on utilizing Nielsen services and databases, enhancing their understanding and ability to leverage data in strategic decision-making.

Ba, Marketing

Activities and Societies: Pi Sigma Epsilon - National Professional Fraternity in Marketing

Mba

Bachelor'S Degree, Marketing