Andrew Colberg Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

* Head the Data & Analytics department for the Boston and Detroit offices, with responsibility for a team of approximately 100 people supporting all clients. Direct all aspects of the department from recruiting and training to career development and retention efforts* Lead analytics and performance marketing teams for client engagements across acquisition, retention, and reactivation marketing efforts* Manage performance marketing retail & ecommerce client accounts. Responsible for account growth and retention, financial management, team staffing, and work delivery* Expert in driving results from marketing channels including display / programmatic, paid search, PLAs, paid social, web, email, and direct mail* Advice senior clients on different aspects of performance marketing and marketing analytics, including media optimizations, data strategy, attribution, segmentation, and CRM strategy* Hands-on experience evaluating, implementing, and leveraging adtech and martech platforms* Deep understanding of statistical analysis for marketing, including MMM, MTA, incrementality, market testing, segmentation, and CLTV* Active member of the Digitas regional SLT and ELT teams setting direction for the agency and its services* Key member of new business team responsible for driving organic and net new revenue for Digitas through proactive prospecting and RFP pitch process* Partner with other department teams in media, technology, creative, and strategy, to bring innovative analytical projects to clients* Earned eight promotions during tenure at Digitas* Experience with major clients such as: retail (The Home Depot, Victoria's Secret, Ahold, CVS), financial services (Bank of America, Liberty Mutual, SunTrust), consumer electronics (Lenovo, Motorola, AT&T), hospitality (Marriott, IHG)

Toronto, On, Ca

* Responsible for the accuracy of companies' earnings estimates and price targets by establishing consensus with investment banking analysts* Established business rules to enhance and standardize the gathering, storing, and analysis of earnings data* Managed team of interns that maintained real-time and historical quantitative data in Thomson’s First Call product dataset* Earned two promotions during tenure at Thomson Reuters

Bs, Biomedical Engineering

Graduate Courses In Computer Science

Mba

Hsd