Direct Narrative meticulously crafts engaging stories to produce high-caliber video content which manifests on brand websites, social media, and on a variety of live streaming platforms. Core responsibilities include:- Produce and direct broadcast-quality multi-camera live streams.- Manage new business accounts, while maintaining and growing existing client relationships.- Forecast financials and ensure projects are delivering on time, and on budget.- Efficient project management skills which include, but are not limited to:- Storyboard proposals and video treatments- Handling client communication and relations- Hiring and management of crew- Editing in Adobe Premiere, FCPX and DaVinci Resolve

Craft beer in New York City is big business. But will passion and commitment be enough for a local brewer to make it in the world's toughest city?Before Milwaukee . . . before the call of the Rockies . . . New York City was the mecca of the beer world. However, the advent of Big Beer in the 1960s changed all that, and by 1976 the city’s beer industry had dwindled to nothing. Today, a wave of craft brewers are revitalizing the New York beer scene and taking their industry back -- Beer Boom chronicles the modern-day David vs Goliath story of the craft beer explosion and the people who are risking everything to make it happen.Filmed over the course of five years, Beer Boom finds its heartbeat in the story of Rich Castagna, a gritty Queens-born native; the epitome of the hard-working, do-it-yourself New Yorker. The film documents Rich’s challenges as he grows Bridge and Tunnel Brewery from a garage-based home brew operation to a 2,300 sq/ft production facility and taproom. Working without financial backing or investors, with the buildout and development pressures solely on his shoulders, and with his family’s life savings committed to the project, Rich must decide how far he’s willing to go to realize his dream.www.beerboommovie.com

Led the creative team responsible for producing broadcast assets for 300+ live esports broadcasts at the Microsoft Flagship Studio in New York, creating more than 1,000 hours of original content.

•Led team in development of all collateral necessary for product launch of Myxer Social Radio. •Developed database requirements for all analytics necessary to track success of new product. Continually improved upon core metrics from both a reporting and growth standpoint.•Launched two programming plans; “Inside the Artist Studio” and “Indie Spotlight” whose focus is to connect bands with their fans. Responsible for securing host, schedule bands weekly, facilitate video interviews, and promote via social media.

•Responsible for working with Engineering team on establishing short term checkpoints and long term milestones in order to reach company wide Marketing and Sales objectives.•Completed full market analysis of mobile, music and technology space in effort to assist Myxer’s Board of Directors in determining market opportunities and a refocused business strategy. This project ultimately was responsible for the development and launch of Myxer Social Radio, an innovative streaming music app.•Create and execute all multivariate & a/b tests to drive site and app improvements

•Analyzed trends across Myxer’s web, mobile, and app properties who’s combined traffic accounted for over 15 million monthly unique users (52 million total)•Helped grow traffic from 10 million downloads a month to over 90 million downloads using guerrilla marketing and social media outlets•Published weekly and monthly dashboard reports using multiple data sources; Google Analytics, Flurry, AdMob, Viral Heat and Rowfeeder