Established a new marketing function to help drive and grow First4Lawyers. Responsible for a mutli-million annual budget, the internal marketing team and a roster of external agency relationships to develop and implement the entire consumer and B2B marketing strategy.Completely reviewed all marketing activity to deliver tangible results: - 44% increase in the average number of consumer (B2C) enquiries each month- Leading to 45% more vetted clients per solicitor panel member (B2B2C) - 15% growth in the number of solicitor panel (B2B) slots sold- 52% reduction in the overall cost per lead generated (B2C) - 39% reduction in the overall cost per client generated (B2B2C)- 3.5 times more organic traffic to our website each month at the end of 2017 compared to 2016- Generate over 6,500 new business leads per monthWebsite performance – Built a new mobile-first website and introduced a SEO, content and digital PR strategy that has helped:- Double goal conversion rates.- Reduce mobile load-time to be fastest amongst competitors.- Improve site visibility by 270% since Penguin 4.0 release.- Increase organic visitors by over 300%.- Drive 25% of our priority keywords to top 3 organic positions and 69% to page 1.Digital performance marketing – Implemented various marketing strategies across our PPC, display and social media channels to help reduce the cost of generating online leads by 45%.End to end tracking – Developed a digital end-to-end monitoring solution to track the value of every enquiry increasing the number of ‘high value’ claims by 19%. B2B Marketing – Introduced a comprehensive B2B marketing plan of events, direct marketing and networking to deliver over £350,000 in new business during 2017.TV Advertising – Introduced new TV adverts and targeting strategy which has not only enabled us to reduce TV spend by 30% but increase the number of enquiries by 47%.Connect with me if you want to know more about my achievements.

Manheim is a global business and a leading UK provider of integrated products and services for the vehicle remarketing sector. From vehicle auctions and inspections, to transport and reconditioning, Manheim connects up more of the vehicle remarketing chain, working closely with manufacturers, fleet operators and dealers to support the used vehicle market. I headed up a team of 18 (full service and digital marketing manager’s, print and web designers, developers and marketing coordinators) to ensure the development and delivery of Manheim’s B2B and B2C marketing strategy especially online products and services.I was responsible for all marketing strategy, planning and delivery including all digital marketing, PR, social media and brand management. In addition to this I worked with the sales function to drive new business growth.

A business support organisation representing and lobbying on behalf of local businesses whilst delivering support, sales and marketing opportunities to help them to expand their business.Reported directly to the Chief Executive managing a team of 13 to ensure our entire sales, marketing, customer service and commercial activities were delivered in a timely and effective manner. I was responsible for membership sales, event management, marketing, PR and commercial services.To find out about more about my achievements at Bradford Chamber, including how I grew membership by over 30%, then why not connect with me.

A full services marketing agency it was my role to work with SME businesses to create, develop and implement marketing strategies.

Vebra, was then part of Guardian Media Group, the UK's largest supplier of software, technology and design solutions to the UK property industry. Its portfolio includes market leading residential sales and property management software and web design services. To find out more about my achievements at Vebra, including how I generated £8 of new business for every £1 invested in marketing then connect with me.

The provider of technical data and used vehicle values to the automotive sector. At CAP I rose through the ranks in the early years of my career:Marketing Manager Sept 2000 – March 2002Marketing Executive March 2000 – Sept 2000Marketing Assistant March 1999 – March 2000