Andrew Wilde Email & Phone Number

San Diego, California, United States

San Diego, California, United States

• Oversaw the strategic direction, planning, and implementation of marketing inclusive of: digital marketing, advertising, brand management, creative development, market analysis, go-to-market strategies, business.
• Led product portfolio task force that identified, developed and launched the 2nd, 3rd, & 4th best selling products, generating millions in revenue & growing our social base by more than 100k within a few years.
• Worked alongside Senior Leadership to identify opportunity areas for the business and develop market ready solutions to drive awareness, growth and increase brand equity.
• Oversaw career-pathing of Marketing team members, developing high-potential individuals to grow in their respective roles and add value to the company as well as their careers.
• Lead cross-departmental communication efforts to implement best in class communication strategies aimed at elevating training, as well as the employee brand and company culture.

San Diego, California, United States

• Built, managed and developed a high-performance Marketing team that drove effective cross-functional initiatives in accordance with brand objectives and master calendar.
• Maintained and refined a clear brand platform that served as the guiding principal by which all marketing-related and brand touch point decisions were made.
• Led all internal and external communications across paid, owned and earned media.
• Directed biennial brand audit in partnership with third parties to assess brand health and provide analysis and insights to senior leadership for further decision-making.
• Produced annual market analysis used to drive product portfolio decision-making, as well as provide regional sales teams with clear and effective sell tools for annual buyer meetings.
• Managed channel strategy marketing across own premise, on premise, and off premise areas of business.

San Diego, California, United States

• Guided digital marketing strategy and implementation of various analytical tools used to measure program ROI and community engagement across all social platforms.
• Led, developed and coached a high performance team alongside marketing goals and objectives.
• Led strategic product development, including competitive and category/product trend analysis.
• Created internal brand ambassadors and partnered with external distributors/retailers to generate brand buzz through engaging product promos to drive product sales across own, on and off premise.
• Managed cross-functional Product Portfolio Team responsible for developing and launching the company’s two newest and most successful beer brand launches of 2019.
• Managed e-commerce (Shopify) and production of company merchandise program.

San Diego, California, United States

• Sourced and implemented cloud-based project management software improving internal comms and project deadline efficiency across all marketing channels.
• Strategic development of annual marketing plans for company retail operations and sales teams.
• Management of social channels including Facebook, Twitter, Google +, Instagram, Company Blog, etc.
• Monitoring and reporting of program ROI in an ongoing effort to make informed, data driven decisions.
• Management of marketing program roll-outs to all company divisions.
• Participation in monthly portfolio meetings; playing a key role in overall marketing concept-development and strategy of new brands and products.

San Diego, California, United States

Helped support the work of the College of Extended Studies, and provided strategic guidance as it relates to course curriculum, recruitment, as well as marketing and business-based opportunities

Greater San Diego Area

• Provided mission-based leadership and strategic governance.
• Created and launched the official San Diego Beer Week commemorative beer: Capital of Craft IPA in 2017, and assisted with all subsequent launches in 2018 and 2019. Initiative is still in market in 2024.
• Chaired the San Diego Beer Week committee in 2019, overseeing all beer week-related efforts

San Diego, California, United States

• Design, maintenance and content creation for website, blog and related POS materials.
• Client management and services
• Generation of sales leads and marketing efforts.
• In house digital editing and retouching.

B.S., Management, Specialization In Entrepreneurship

Activities and Societies: Entrepreneur Society, Men's Crew, Dean's List

General

Activities and Societies: Thousand Oaks Lancers - Soccer