Transform your business development efforts into a cohesive, measurable strategy with tools and processes designed to deliver more quality conversations and more closed business. Maverick isn’t a marketing automation tool disguised as another CRM and sold to you as a sales tool. Marketing automation tools are not designed to nurture sales leads and close business.

Providing business expertise for start-ups, and small to medium-sized businesses & nonprofits. Areas of expertise include:Market ResearchMarket DevelopmentContent CreationList ManagementProduct DevelopmentProduct ManagementLead Generation & Nurturing Creation & Management of NewslettersTurning Data into RevenueSocial Media Strategic PlanningEvent PlanningWeb DesignMarketingCopy WritingCollateral DevelopmentWeb Seminar production and hostingPublic Relations

Successfully sold data and SaaS products to corporations, nonprofits, colleges & universities and government entities. Developed the group’s B2B sales strategy and supporting marketing strategies. Delivered new business growth of 23% in 2017 and 24% in 2018.Worked closely with nonprofits, foundations, and universities to provide access to the philanthropic resources available through GuideStar.

Designed and launched an advertising-supported, hyper-local information source to engage readership in important local issues Mobilized citizens to address the need for open space and recreational facilities in the town.Generated positive cash flow after five months of operation.

Managed sales, marketing and editorial direction of a print magazine, two newsletters, an annual conference and a web site. Increased revenue through creation of a new enewsletter.

Conceived, developed and brought to market a new web-based media platform that integrated news, analysis and data that delivered $1,600,000 in first-year subscriptions and advertising revenue. Aggregated relevant content from across multiple operating units and coupled it with market data to provide subscribers with unique information Led the company in adopting a “web first” content strategy, significantly reducing time-to-market with critical industry information Created a fully integrated advertising platform across the site, enewsletters and a print magazine providing a stronger value proposition and ROI for customers.Managed offshore and internal development teams.Hired a data collection team of full- and part-time employees to collect data via surveys, government filings and other sources.Managed advertising and subscription sales to market-leading companies including VISA, MasterCard, American Express, Discover, Bank of America, Citi, Chase, MasterCard and others.Developed marketing and public relations campaigns and materials to drive product adoption.

Managed all aspects of a $7,500,000 trade-media group comprised of 19 email newsletters, four websites, four print publications two tradeshows, and 45 employees. Revised editorial processes to reduce redundancies and improve resource sharing across all products. Established an integrated sales force that sold multiple products, improving customer service and reducing costs.Led the company in developing new online initiatives including six new enewsletters. Strategy resulted in a 25% growth in paid subscription revenue and reduced expenses.Consistently achieved bottom-line revenue goals during a period of declining advertising revenue. Responsible for staffing decisions and head count for the group. Promoted to Vice President in June 2009.

Sold print and online advertising to West Coast-based companies including VISA, Microsoft, Oracle, and HP.Consistently achieved annual sales goals of over $1,200,000. Led restructuring of sales territories for greater efficiency and productivity resulting in lower cost per sales call and increased customer contacts.Created the “Visionaries in Banking” supplement series that generated over $1,000,000 in incremental revenue over two years. The product’s success led to it’s adoption by other business units.Trained and managed regional sales people. Promoted to Group Publisher. 
Awarded Sales MVP in 2001
for willingness to help train and mentor other team members.Awarded Sales Person of the year in 2002 for performance vs goal.

Sold advertising on the West Coast for network of 4 trade publicationsClients Included Microsoft, HP and VISA