Vice President
New York, New York, Us
Conceived, developed and brought to market a new web-based media platform that integrated news, analysis and data that delivered $1,600,000 in first-year subscriptions and advertising revenue. Aggregated relevant content from across multiple operating units and coupled it with market data to provide subscribers with unique information Led the company in adopting a “web first” content strategy, significantly reducing time-to-market with critical industry information Created a fully integrated advertising platform across the site, enewsletters and a print magazine providing a stronger value proposition and ROI for customers.Managed offshore and internal development teams.Hired a data collection team of full- and part-time employees to collect data via surveys, government filings and other sources.Managed advertising and subscription sales to market-leading companies including VISA, MasterCard, American Express, Discover, Bank of America, Citi, Chase, MasterCard and others.Developed marketing and public relations campaigns and materials to drive product adoption.