- Privacy, safety and security (Messenger, Instagram)- End-to-end encrypted messaging rollout (Messenger, Instagram)- Settings information architecture: Increasing choice and control (Messenger, Instagram)- Messenger-wide privacy attribution strategy across 14 chat types- Focus area: UX content research, localization- Hackathon winner - Biggest heart award (tools to prevent child predators / Sextortion)User advocacy makes successful products.

www.steinco.tvStein Co is a creative production agency based in Charlotte, NC. We help businesses and organizations understand their video needs, then develop and execute video content that gets results.

Developed the media department for the Lowe's Smart Home department, including strategy, creative direction and production management for all video and photography content. This included both digital and broadcast marketing videos, product videos, how-to videos, in-store videos, and other customer-facing content.Responsible for writing and developing all video scripts and photography concepts.Managed internal teams and external agencies during video/photography production.Managed and oversaw annual production budget.Worked with marketing, public relations, and social media to create strategic, targeted content.Produced video for broadcast, Lowes.com, social and paid media, and internal channels.

In this role I manage both video and mobile app content strategy and development by working with product owners, UX designers, dev teams and leadership.Mobile AppOn a day-to-day basis, I work closely with UI and product managers to craft the user experience. With new devices and functionality constantly evolving, I'm tasked with ensuring user interaction is simple, intuitive, and maintains a consistent tone and voice throughout.I additionally led content for the Iris by Lowe's Santa Tracker app. Beyond the app itself, other strategic responsibilities included email campaigns, automated responses and push notifications (mobile). I also worked closely with the marketing team to assist in the development of marketing and promotional materials.The Iris by Lowe's mobile app automates and controls the whole home, and provides reporting as well. On a day-to-day basis, I work closely with UI and product managers to craft the user experience. With new devices and functionality constantly evolving, I'm tasked with ensuring user interaction is simple, intuitive, and maintains a consistent tone and voice throughout.

I started at Lowe's as a digital copywriter, and eventually moved to a hybrid role, with my efforts divided between copy and content strategy.Copywriting• Work with creative and marketing departments to concept and create copy for:- Homepage - Landing pages - Brand pages (Skil, LG, Frigidaire, etc.)- Mobile - EmailContent Strategy• Work with UX, design & marketing to develop, test & execute cross-channel strategy (homepage, landing page, etc.) for initiatives including:- Iris (Lowe's smart home solution)- Preference Center- Lowe's text alerts initiative- Launch of new Lowe's vendors

I began writing copy for digital channels in 2007, and have spent the time since working to help clients effectively understand and utilize digital content. This work has included: • working with designers/developers to create cohesive user experience for public-facing websites and client-facing control panels• Functioning as content manager to support marketing efforts across digital channels for various clients• Working one-on-one with clients to develop their story and create/implement their content strategy• Managing various CMSs (WordPress, Xchange) for multiple clients across varying industries• Developing and implementing SEO strategy and reporting• Provide concept and delivery of video and photography content