Oversaw market research including audience segmentation, brand health tracking, and flagship research projects Managed entire marketing campaigns from media strategy and planning through creative development and measurement/evaluation Implemented marketing ROI dashboard to track performance and optimize media tactics and spendLed media buying and media strategy at both brand and product levelManaged the marketing budget and provided monthly updates to C-SuiteImproved collaborative processes between marketing and other departments such as finance and compliance Conducted competitive audits as part of web rebuild projectDirectly supported the VP with enterprise level projects

Clients: Grayscale Investments, Berkadia, Enfusion, Acrisure, Finastra, TrintechManaged advertising programs and paid media for clients in financial services including media buying, media strategy, paid and organic social, market research, copywriting, and vendor management/procurement.Successfully increased revenue by 250k in one year through new business wins and organic growthManaged one full-time employee

Clients: The Nature Conservancy, World Stroke Organization, Tyto Care, American Friends of Hebrew University, Youth INC, Children's Museum of Manhattan

• Led research, customer segmentation, and communications journey mapping to drive adoption of six unique Amex digital servicing products• Identified new consumer triggers to increase engagement within the World of Hyatt loyalty program • Identified opportunities for launching a super-premium tequila through 5Cs research, collaborative workshops, creative platform development, and positioning Clients: American Express, Hyatt, Volcan de Mi Tierra (tequila)

• Assisted senior planners with workshops to identify brand purpose and positioning for ice cream, financial services, and fintech brands• Oversaw creative development and production of 12 emails, eight direct mail pieces, and eight banners• Assisted with the production of two online videos and two print ads• Wrote an Effies case study detailing the success of the DairyPure ‘Stay Pure’ campaign• Wrote two creative and UX briefs as part of a major website overhaul• Established the agency’s first LGBT employee networkClients: American Express, Allstate, Dean Foods

• Served as a liaison between clients and agency teams• Assisted with the production of five TV and four print ads• Led creative revisions to local TV and radio spots for new markets and offer periods• Wrote an in-depth research report on the U.S. for clients in Sweden as part of strategic planning• Researched and analyzed marketing strategies of 17 competitors and presented findings to senior clients• Managed a creative rotation calendar and coordinated with talent and media agenciesClient: IKEA

• Assisted in planning and implementing university fundraising events • Created videos and graphics for academic and cultural events and programs• Drafted marketing points for academic councils• Wrote letters from the Dean of the College of Arts & Sciences acknowledging all gifts over $25• Advised management on how to best connect and communicate with young alumni• Managed donor lists ensuring data integrity and proper use

• Assisted in planning and implementing events • Created videos and graphics for special events and programs• Drafted marketing points presented to academic councils• Entered contact reports on behalf of the CAS Development team

• Instructed students how to use darkroom and digital equipment including cameras, enlargers, and Photoshop• Created, updated, and managed the AU Photo Lab's social media presence to identify and solve communication issues between the lab staff, professors, and students• Promoted photographic events in the DC area through social media• Selected and recruited current students to hire as future Teaching Assistants

• Researched, developed, and instituted social media campaigns on behalf of clients• Connected clients with target audiences for business development• Raised awareness of clients’ presence in the Washington area through the use of social media, marketing, and public relations

• Managed social media community of over 100,000 followers• Engaged key online audiences to encourage charitable giving• Promoted featured non-profits each month to drive voting

• Managed employees and volunteers• Researched and planned events from beginning to end• Identified, communicated, and worked with vendors and clients to create and activate events• Coordinated logistics between the client and field teams

• Developed a target marketing campaign to be pitched to three companies• Attended networking events hosted by social media start ups to learn more about the field• Researched and wrote three social media consulting proposals for companies working in the art, entertainment, and communications industries

• Attended a grant writing course at The Foundation Center in New York City• Applied for over $100,000 in grants to fund emerging photographic processes• Contacted and built relationships with potential grant-givers• Coauthored and submitted over a dozen grant proposals• Personalized each proposal to its respective recipient• Assisted in the development of 40 handmade cyanotype photographs of homeless teenagers• Instituted a social media campaign that helped raise over $30,000 for Becoming Visible, a portrait series on homeless teenagers in New York• Wrote a press release outlining the second phase of the project and submitted it to the media• Developed media ties the culminated in several news stories being written about Becoming Visible• Presented the project to members of one of the largest investment firms in the world and raised enough money to dramatically improve the lives of homeless youth in NYC

• Organized and planned events such as the annual GLBT Studies Colloquium by booking speakers, contacting presenters, setting up audio/visual equipment and registering guests• Outlined a plan to recruit more student volunteers to assist with events• Developed new ways to market Resource Center events through social media• Created advertising campaigns that attracted viewers to the Resource Center• Publicized upcoming events through social media• Designed logos and graphics for events and programs

•Contacted patients and other physicians on a regular basis•Trained new employees